Marketing Technology Highlights of The Week: Featuring DeepIntent, Valsoft, Salesforce and more!

Uncover the latest trends when it comes to adoption trends for AI / ML backed systems and what industry leaders predict about the future of cookieless advertising from this latest martech highlight:

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MarTech Quote-of-the-Week!

The biggest flaw I consistently see is one-size-fits-all, unsegmented marketing. It’s really important to not “batch and blast” an SMS marketing campaign to all of your users, but rather to use your mobile marketing platform to find the differences in demographics, geography and behaviors amongst your customer base so you can put messaging in front of them that really speaks to their unique situations and interests.

– Jay Hinman, VP of Marketing at Vibes

Top MarTech News of The Week: 11th September to 15^th September

• DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP
• DRUID Secures $30 Million as part of Series B Round to Enhance Enterprise Productivity Through Conversational Business Applications and Generative AI
• Valsoft Corporation Enters the Marketing Automation Space with the Acquisition of DemandBridge
• Swoop Launches Predictive AI Adherence Targeting
• Salesforce and Google Expand Partnership to Deliver a New Era of Business Productivity Powered by Generative AI
• Adobe Releases New Firefly Generative AI Models and Web App; Integrates Firefly Into Creative Cloud and Adobe Express
• VideoAmp Announces $150 Million Series G Investment Led by Vista Credit Partners
• DrivenIQ Unveils Cookieless Contextual Audience Segmentation with IAB Taxonomy, Reinforcing its Pioneering Stance in First Party Audience Data
• AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds
• Pixis, a Leading Codeless AI Infrastructure Company for Marketing, Secures Funding of $85 Million in Series C1 Funding
• Tata Elxsi and INVIDI Technologies Partner to Transform Addressable Advertising for Pay-TV Operators
• MediaGo, the Intelligent Advertising Platform Under Baidu Global, Partners With Pixalate to Strengthen Its Anti-fraud Technology.

MarTech QnA with the Expert

You come across a lot of market participants who might have succeeded in one area but are then going out on a limb and building something in Web3 where they have very, very little trust. This might be because they don’t have a technology or product background. And depending on what they’re creating, you end up with people who are basically trading in their trust who have a low ability to fulfill because they haven’t actually built trust in this area before.-Lex Avellino, Founder & CMO at Passage

MarTech Articles on Web3, SEO tips, AI and its Biases and more!

• From CMO to Agency Trader: How an Identifier-Free World Will Impact Us All
• Conviction and Persistence: The Foundation of Breakthrough Brands
• Explore and Educate – Key steps agencies need to take to integrate AI today
• Why Measuring Reliability and Bias in Media Matters
• Web3’s Paradigm Shift: Marketing in the Decentralized Era
• How to Choose the Right SEO Agency for Your Enterprise Business
• Ad Spend Dynamics for the Asia Region: What do Current Studies Suggest?
• Three Pretty Valid Reasons for B2B Tech Marketers to Capitalize (More!) on YouTube
• All About Media Monitoring Tools
• ABM Challenges: What Lags Do Marketers Often Face When Running an ABM Campaign?
• DSP Ad Platforms Today and How They’ve Evolved Over the Years – State of DSP Today

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 182: Improving Technology Sales Renewal Processes: with Brian Fitzgerald, Chief Revenue Officer, Augury

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter