How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight:

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MarTech Quote-of-the-Week!

CX begins with mapping the customer journey—from buyer to close, from onboarding to execution and growth. Understanding the entire lifecycle is critical to mapping a cohesive CX strategy.

–Jill Ransome, CMO at Jitterbit

Top MarTech News of The Week: 14^th November to 18^th November

• Amperity Strengthens Leadership Team By Welcoming New Chief Marketing Officer and Chief People Officer
• Omnichannel Messaging is Critical for a Positive Customer Experience, says two-thirds of SMBs
• WooCommerce and WordPress Go Passwordless with OwnID Free Plugin
• New Study: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
• Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
• WEKA Raises $135M to Fuel Hypergrowth and Global Expansion
• Opera Becomes the First Browser to Add Built-in TIKTOK
• Brand-Safe Advertising Gets a Boost with Seekr
• Zenlytic Raises $5.4m To Build Better Business Intelligence
• Brands Continue to Balance Rising Demand for Compelling Online Visual Experiences With the Need to Do More With Less – All at Lightning Speed, According to New Research
• HubSpot Announces General Availability of WhatsApp Integration to Help Customers Form Deep Connections
• Contentstack Raises $80 Million Series C Co-Led by Georgian and Insight Partners to Accelerate the Path to Composable for Enterprise
• Omneky Secures $10M Total Funding in Seed Round with Key Investors
• New Research from Smart Communications and OneSpan Details Key Trends in Embedded Lending and Customer Experience
• Alteryx Brings Scalability and Accessibility to Cloud Analytics with New SaaS Designer Experience
• Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV
• ClickUp and HubSpot Announce Strategic Partnership Empowering Businesses to Increase Productivity and Retain Customers
• Freshpaint Announces $14.5 Million in Financing and Launches Free Tier to Unlock Customer Data Without Engineering Work
• DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections and Contextual Alignment
• Hotjar Acquires UX Research Platform PingPong to Help Businesses Empathize With Their Users
• Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data
• Globant Acquires Asia Pacific’s Leading Digital Commerce Specialist Ewave, and Expands Its Presence to Australia and Asia
• Shutterstock Joins Forces with LG AI Research to Advance AI Technology to Revolutionize the Creative Journey
• Cision Acquires Media Monitoring & Technology Leader Factmata
• Advocado Offers Access to Transparent, Turn-Key, Encompassing Data with New Integrated Data Platform, Guac
• Bloomreach Enables Merchandisers to Harness the Power of AI in Product Recommendations, Driving Revenue through More Tailored Recommendations

MarTech QnA with the Expert

Large organizations can lose millions of dollars in revenue by failing to address the most important part of the conversion: customer motivation.

– Assaf Baciu, Chief Operating Officer and Co-founder of Persado

MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth

• Six Digital Marketing Tips For Small Business Owners
• How To Maximize The Return On Webinars
• Is Marketing The New Source Of Innovation In The Tech Industry?
• How Data-Driven Insights Can Fuel Your Customer Loyalty Strategy For 2023
• Building Brand Loyalty: Transparency in Marketing
• How to Build an Audio Visual Set up For Your Webinar
• Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul
• The Evolution of Twitter…
• What Can B2B Tech Marketers Do In Times of a Recession?
• A Quick Dive into How Leading Brands are Using NFTs to Drive Market Impact
• AI in Content Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management

Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies

Episode 142: Go-To-Market Best Practices with Jeffrey Ha, Chief Go-to-Market Officer at Rev