With all the new innovations in martech and new martech platforms cropping up, it is now more important for marketing teams and marketing leaders to focus on implementing only those martech tools in their stack that integrate well with each other. 

What do the leaders in marketing do when it comes to ensuring that all their martech platforms work well with each other? 

Catch more tips, insights and best practices from this martech weekly highlight: 

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MarTech Quote-of-the-Week!

Marketers need automated segmentation to maintain data anonymity. By using automation techniques, marketers can identify and remove any sensitive data in their martech stack that violates any laws or doesn’t adhere to consumer data privacy preferences. If marketers fail to vet existing data across their martech stacks, it can result in customer loss, or even worse, major fines from violating privacy laws.

– Steffen Schebesta, CEO At Sendinblue 

Top MarTech News of The Week: 26th July to 30th July 2021

• As Privacy Hits A Critical Juncture, DataGrail Integrates With HubSpot To Help Joint Customers Protect People’s Privacy
• NielsenIQ Acquires Revenue Management Optimization Provider Cornerstone Capabilities
• Medallia To Be Acquired By Thoma Bravo For $6.4 Billion
• Hivestack Announces Global Partnership With The Trade Desk
• Informatica Appoints Elizabeth Rafael To Board Of Directors
• Laylo Announces Strategic Investment Round Led By Eldridge
• Alfi Study Predicts Programmatic Advertising Spending To Increase
• Altice Media Ads & Connect Extends Partnership With AdsWizz To Strengthen Audio Advertising Capabilities
• CloudCommerce Lands Top Global Sales Executive
• Shutterstock Announces Formation Of Shutterstock.AI And The Acquisition Of Three Leading Artificial Intelligence Platforms
• AdTheorent, A Leader In Data Science And Machine Learning Optimized Advertising, To List On NASDAQ Via Merger With MCAP Acquisition Corporation
• Jumio Announces Anna Convery As Chief Marketing Officer
• Idomoo Launches New Living Video Technology To Make Video Interactive, Evergreen And Engaging
• BigCommerce Invests In Becoming World’s Most Powerful Platform For Global Omnichannel Commerce With Acquisition Of Feedonomics
• Rybbon Joins Forces With SmartBug Media To Build Trust And Customer Advocacy Through Digital Rewards
• Choozle 2021 Mid-Year Digital Advertising Trend Report Reveals Consumer Behavior Continues To Impact Campaign Strategy
• Permission.Io Appoints VP Of Product To Scale Company’s Offerings
• Comscore Teams With Experian, InfoSum And LiveRamp To Bring First-Party Data Into Its Cookieless Audience Targeting Capabilities
• DeepTarget Enhances Its Machine Learning Algorithms, Further Increasing Predictive Accuracy To Improve Consumer Experience And Engagement
• Cloudflare Sets Out To Create New Blueprint For A Zero-Emissions Internet
• Wipro And Designit Research Shows That 68% Of CMOs Say Empathy And Transparency Surpass Innovation In Brand Success
• Viant Launches Identity-Based Cookieless Measurement Solution
• Ubersuggest Announces Mynul Hoda As New Chief Technology Officer
• HP Inc. To Acquire Teradici
• Prevedere Brings Together Thought Leaders In Data, AI, And Business Planning For New Web Series To Help Companies Navigate Post-COVID Reality
• Dynamic Yield Delivers Seamless Personalization For Single Page Applications
• TCN Consumer Survey Finds Americans Overwhelmingly Prefer To Interact With A Live Person When Dealing With Customer Service Reps
• TELUS International Announces The Launch Of Intelligent Insights
• ActiveFence Announces $100 Million In Funding To Keep The Internet Safe
• Uniphore To Acquire Jacada To Transform Customer Experience With Advanced AI And Low Code/No Code Automation
• MarketBeam Announces Slack Integration To Further Simplify Employee Social Media Amplification
• Ad Fontes Media Adds TV Reliability And Bias Ratings To Its Ad Apex Solution Suite
• Forsta Strengthens The Americas Voice Of Customer And Employee With Appointment Of Industry Veteran Jim Reitz
• Google Cloud’s Retail Search Equips Retailers With Google-Quality Search Functionality To Improve Product Discovery, Reduce Search Abandonment
• Paubox Expands Leadership Team With New VP Of Marketing
• Enterprise Content Management Leader FileBank Expands, Hires Director Of Business Development
• Emplifi Service Cloud Further Extends Email Automation And Social Messenger Capabilities, Enabling Brands To Reduce Time And Cost Associated With Customer Support
• New Five9 Study Finds Contact Centers Face Workforce And Technology Gaps As Customer Service Becomes More Complex
• New 8×8 XCaaS Enhancements Deliver Large Video Meetings And Advanced Mobility Support For Company-Wide Collaboration
• ActiveProspect Receives MailCon Automation Choice Spotlight Award
• Walmart To Offer Technologies And Capabilities To Help Other Businesses Navigate Their Own Digital Transformation
• Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The U.S.
• Circa Releases No-Cost Competitive Event Intelligence Tool
• Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report
• Ooma To Offer UJET Contact Center Solutions, Bringing Together Unified Communications And Customer Experience Management
• YouAppi Integrates With Vungle For High-Quality Global Video Inventory, Experiences 1,441% In Growth Since January 2020
• True Influence To Provide Data To Federal Agencies
• Dixa, The Next-Gen CX Platform, Raises $105M Series C To Transform Customer Service Worldwide
• mParticle Introduces Data Privacy And Control Features To Help Brands Comply With IOS 14.5 Apple App Tracking Transparency Requirements
• Blue Prism Partners With Alteryx To Drive Faster, More Reliable Data Analytics
• HCL Technologies Names Jill Kouri As Global Chief Marketing Officer
• Undertone Launches Its High Impact CTV Suite; Innovative Technology Solution Proven To Create Dramatically Improved Consumer Engagement
• EasySend Partners With PSCU To Swiftly Digitize And Enhance Customer Experience
• BlueConic Is The First Customer Data Platform To Offer A Data Clean Room Solution
• InMobi Exchange Integrates With In-App Header Bidding Solutions To Reduce Friction And Optimize Competition For Premium In-App Inventory
• BlueJeans By Verizon Reimagines Virtual Events To Drive Brand Loyalty And Marketing Excellence
• Logiq Teams With GumGum To Bring MRC-Accredited Contextual Targeting And Brand Safety To E-Commerce Marketers
• Jeeng’s New AdServe For Push Lets Publishers Monetize Push Notifications With Existing GAM Ad Inventory
• Klaviyo Launches Powerful New Features To Give Brands More Ownership Of Their Customer-First Data And Help Deliver Personalized Experiences At Scale
• BT And Microsoft Announce Strategic Partnership
• Google Cloud And SAP Partner To Accelerate Business Transformations In The Cloud
• OneDay Raises $19M In Series B Funding Round, Led By Volition Capital
• Clearbit Announces Derek Schlicker As New Chief Financial Officer
• Similarweb Digital Intelligence Report: Slow Start To Olympics Opening Weekend Engagement
• SAS Charts Path To IPO-Readiness
• DoubleVerify Continues To Lead The Industry In Quality Verification With App-Level Enhancements To Its CTV Brand Safety & Suitability Solution
• Alteryx Becomes Elite Partner In The Snowflake Partner Network To Further Accelerate Analytics And Data Science Automation For Global Organizations
• Conviva And The Trade Desk Partner To Improve Contextual Advertising For Premium Streaming Publishers
• SproutLoud Simplifies Video Marketing Localized For SMB Reseller Networks

MarTech QnA with the Expert

But today’s CMO has vastly more complex responsibilities centered around positioning, revenue growth, and customer centricity, because we are closer to revenue than ever before. And because of that, brand today has taken on a more holistic meaning.  We must be constantly attuned with customers and buyers and aligning all of our engagement to the buyer’s journey, both pre and post purchase. In today’s digital world, customers often identify their shortlist of potential solutions before ever speaking to a person. 

Top MarTech Articles on Content Curation, AI in Social Media, Top ABM Trends!

• Should Content Curation Be A Part Of Your Content Marketing Strategy?
• Benefits of an AI powered social media marketing suite
• Web Push Notifications – A Few Best Practices for You!
• Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption
• Aligning Marketing Claims with the New Carbon Accountability Reality 
• No Turning Back: How COVID Made E-Commerce The New Normal
• Four B2B trends fueling ABM adoption
• Why Sustainability in Logistics Matters to Marketing
• Anonymous Data Can Still Be Useful – Here’s Why
• Global Email Campaigns Landing Flat? Here’s How to Create a Better Culture Fit

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