Marketing Technology Highlights of The Week: Featuring SAP, NielsenIQ, Viewlift, Sendinblue and more!

From discussions on the evolving digital commerce ecosystem to upcoming predictions on the future of B2B marketing: we have some of the best insights and tips from leaders in martech in this weekly highlight:

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MarTech Quote-of-the-Week!

Broadly speaking, digital marketplaces will become more streamlined and efficient in 2023. The pandemic’s e-commerce boom intensified expectations of an easy, efficient marketplace, and buyers are searching not only for modern software solutions, but a modern, updated, easy-to-use marketplace from which to purchase solutions.

–Carsten Storm, Head of Digital Marketplace at SAP

Top MarTech News of The Week: 06^th Feb to 13^th Feb

• Freshworks and Meta Partner to Help Businesses Elevate Conversational Customer Experience Through the World’s Most Popular Messaging Apps
• Oktopost Integrates with TikTok to Scale B2B Social Media Management
• Merkle Science and BitDATA Exchange Join Forces To Support Singapore’s Enterprise Partnership Program and Marketing Initiatives
• NielsenIQ Partner Network Expands with Pacvue
• Conductor, the Leading Enterprise Organic Marketing Platform, Acquires SEO Technology Searchmetrics to Accelerate European Expansion
• ViewLift and Google Open Up the Cloud for OTT: Platform To Offer Multiple Cloud Providers
• Rembrand Announces $8 Million Seed Round Led by Greycroft and UTA.VC to Scale AI Product Placement for Video
• Ushur Lands $50M Series C From Third Point Ventures and Iron Pillar Amid Booming Demand for Customer Experience Automation
• Introducing Infosys Equinox Studio: Cloud Native, Low-Code Solution Delivering Hyper-Personalized E-Commerce Experiences
• Aleph Acquires Majority Stake of Clever Ads: Furthering SMB Growth & Reach
• Sendinblue Acquires Captain Wallet to Further its Impact in Retail
• Regie.ai Closes A-Round Funding With Additional $6 Million Investment from Khosla Ventures, Totaling $20.8 Million
• Zeta Introduces ‘ChatBotZeta’ Beta Test
• Opera Enters the Generative AI Space With New Features in Browsers and Content Apps

MarTech QnA with the Expert

The future of B2B marketing will see customers and their experience become active participants in marketing strategies, as opposed to passive recipients.

–Hadijah Creary, Senior Product Marketing Manager at PagerDuty

 

 

MarTech Articles on AI and Marketing, Choosing a DAM, the Metaverse and more!

• As AI Drives Marketing, Customers Still Clamor For Human Support
• The Top Corporate Trend For 2023 Is Engagement. Here’s How To Maximize It.
• Games Industry M&A Is Still Booming. But Why?
• Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession
  Consumers Know the Metaverse…But Do They Like It?
• Should Your MarTech Stack Include a DAM Platform?
• Immersive Event Experiences That Drove Participant Experiences
• Data Product Managers: What They Do

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 152: Sales Compensation Best Practices for B2B Sales Teams with Grayson Morris, CEO at Performio

Episode 151: Driving Growth Across e-Tail with Kate Musgrove, Managing Director for Asia Pacific, Bazaarvoice

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero