From diving into the benefits of conversational commerce to talking about the various ways in which brands can enhance their virtual brand experiences: this week’s martech highlights offers up special tips, exclusive Q&As and industry updates:

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MarTech Quote-of-the-Week!

The demand for conversational commerce – from merchants and consumers – has never been higher. Consumers are hungry for personalized interactions with their favorite brands and digital agents to navigate their shopping needs, while merchants are seeking to meet consumers where they’re spending their time in 2023 – on mobile and messaging 3 hours a day.

–Melissa Bridgeford, Co-founder and CEO of Wizard

Top MarTech News of The Week: 17^th July to 21st July

• SpeedyBrand Secures $2.5M in Funding Led by Google Ventures and Y Combinator, Introduces Its AI-Driven SEO Content Marketing Solution for SMBs
• Wix Unveils Groundbreaking AI Site Generator Alongside Suite of AI-Powered Features Set to Revolutionize Web Creation
• ·VideoAmp Announces Integration with Meta’s Lift API to Measure Tune-In Advertising Effectiveness
• Sendoso Introduces Predictable Pricing for Higher ROI: A Revolutionary Approach to Transparent Shipping and Handling Fees
• Sendlane Launches Reviews as Continuation of it’s Unified Email & SMS Platform
• Hoot Launches AI Integration on its Myopia Management Marketing Automation Platform
• Anyword Transforms ChatGPT Into a Powerful Marketing Tool, Incorporating a Company’s Existing Brand Voice and Style into Every Prompt While Predicting Content Performance
• TargetVideo acquires technology platform Brid.TV
• Simpli.fi Launches ZTV, Bringing Highly Competitive Pricing to Audience-Targeted CTV Advertising
• Measure Protocol Launches New Consumer Behavioral Data Platform
• Wiland, Inc. Launches New Data Product Suite that Drives More Profitable Marketing
• iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences
• Agora Partners with ActiveFence for Content Moderation to Ensure Trust and Safety for Real-Time Engagement Apps
• New Acxiom Research Reveals Only 4% of Brands Have Mastered Customer Intelligence
• Pendo Introduces Pendo AI to Power Exponentially Better Digital Experiences
• Brightcove Forms Strategic Partnership With PubMatic to Fuel Its Ad Monetization Service
• Yahoo Appoints Tressie Lieberman as Chief Marketing Officer
• Owler launches new ChatGPT plugin for faster company discovery, research and competitive intelligence

MarTech QnA with the Expert

There’s a hunger across the market for enhanced virtual experiences. We’re all grappling with the ‘hybrid gap.’ We’re tired of the standard virtual meetings, and there’s a yearning for more engaging virtual experiences. The advent of immersive virtual technologies means we can enhance our virtual meetings and offer experiences we never imagined could be delivered virtually.

–Dan Wood, Chief Marketing Officer at Jugo

MarTech Articles on Brand Reviews, AI in Brand Building, Visual Communication Best Practices and  more!

•  How to Increase ROI Through Effective Visual Communications
• Retention with Intention: 6 Lessons from a People-Centric Marketing Agency
• Work From Home, Quiet Quitting, and How Insider Risk Has Changed 
• Fake It ‘Til You Make It? Not So Fast … Fake Reviews Can Do a Lot Of Damage to Consumer Trust.
• 5 Things we’ve Learned in 6 years Working with Non-personalized Traffic
• The AI Brand Revolution: Up Your Game At Every Stage of Brand Building and Development
• Understanding More About California Privacy Rights Act (CPRA) And How It Can Impact Brands and Marketers
• The Current State of Video Tech
• Marketing via the Threads App: What Brands Need to Know
• G4 Alternatives for Brand and Digital Marketers to Consider
• The Future of Streaming Technologies

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 175: Go-to Market and Marketing Best Practices with Bryan Law, CMO at Zoominfo

 Episode 174: B2B Customer Engagement with Mike Molinet, Co-Founder, Thena

 Episode 173: B2B Revenue Generation Hacks with Justin Schweisberger, Chief Revenue Officer at Pramata

BONUS READ: 

GTM Fundamentals for 2023 with MarTechSeries and Demandbase; Chris Moody, Head of GTM Strategy and Thought Leadership at Demandbase shares proven tips and best practices. Download now!