From Rollworks’ latest integration to Talkwalker’s and Khoros’s latest social media trend report: catch the latest marketing and martech highlights:

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MarTech Quote-of-the-Week!

The right mindset is also a very important component of early success. I orient to the notion that the brand as a whole community. I’m not just the leader of the marketing team, the role of the CMO is the conduit of the brand to employees, partners, customers, and shareholders. Engaging them, seeing them, appreciating them, and being accessible is huge.

– Mary Gilbert (Kerford), CMO at Folloze

Top MarTech News of The Week: 24th October to 28^th October

• Paragraph Raises $1.7M Pre-Seed Funding To Take On Legacy Online Publishing Giants
• Talkwalker and Khoros Release Social Media Trends 2023 Report
• Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization
• OpenWeb Raises $170 Million In Series F as it Continues Rapid Expansion with $1.5 Billion Valuation
• MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly Audience Segmentation for Publishers
• STUDY: 96% of B2B Marketers Have A Documented Account-Based Marketing Strategy In Place
• RollWorks Announces Integration With Outreach

MarTech QnA with the Expert

Marketers need to do their research. Nearly half of the companies that attempt international expansion conduct no formal research before launching, making it no surprise that most of these expansion efforts fail. In order to avoid a costly mistake, companies should use first and third-party data to figure out their total addressable market (TAM). Segmenting the markets by demographics and specific locations can further assist in focusing their efforts more effectively.

–Lindsay (Boyajian) Hagan, VP – Marketing at Conductor

MarTech Articles on Metaverse, Readjusting Marketing Tactics, Customer Intelligence, First-party Data and more….

• Keeping Them With Kindness – Rewards and Incentives as an Answer to the Great Resignation
• The Key To Allowing You To Own Your Identity In The Metaverse
• How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets
• Customer Intelligence 2.0 – Natural Language Understanding Opens New Horizons for Marketeers
  
• TikTok Continues Disturbing Trend of Collecting Personal Information Amid Latest Data Breach
• Solving first-party audience expansion using AI
• Four Lessons Brands and Marketers Should Learn from The Recent October WhatsApp Outage
  
• Tips to Help you Scale your Content Marketing and Improve your Organic Search Results
  
• Top benefits of website personalization
  
• Core Web Vitals: What B2B Marketers Need to Know

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 141: B2B Revenue Generation Tips with Marjorie Janiewicz, Chief Revenue Officer at Foursquare

Episode 140: Sales Enablement Tips for B2B Teams with Mark Magnacca, Co-founder and President at Allego

Episode 139: Decoding Enterprise Sales Fundamentals with Molly McKinstry, Head of Enterprise Sales, Calendly