Marketing Technology Highlights of The Week: Featuring Tealium, ON24, ActionIQ and more!

From the latest in optimizing your display ads to improving your overall digital ad ROI: uncover proven industry tips and insights from this weekly martech highlight:

 

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Marketing Quote-of-the-Week!

AI is revolutionizing the game for businesses and brands of all sizes by streamlining the video creation and editing process. Video production is a time and resource-intensive process that comes with high costs, and intense creative demand, but AI has emerged as a critical solution across every stage of the video creation process. From helping to analyze viewer data and preferences to create resonating content to automated tools that cut the time-consuming aspect such as editing and sound design, AI allows video marketers to focus on the creative aspects of content creation.

–Oren Kandel, CEO and Co-founder at Munch

Top MarTech News of The Week: 22^nd Jan to 26^th Jan

• Tealium unveils new solutions that deliver in-the-moment experiences and faster AI outcomes
• Tombras on Track to Become the First Cookieless Ad Agency with Dstillery’s ID-free Targeting Technology
• Reply Presents “AI Live Posting”, a Solution That Revolutionises the Creation of Content for Social Media Teams through Generative Artificial Intelligence
• ON24 Unveils its Next Generation Platform, Unleashing a New Era of AI-powered Intelligent Engagement
• MNTN Announces Full Integration With Rockerbox, Offering Marketers Enhanced Cross-Device Measurement and Transparency Into Performance TV Campaigns
• Box Acquires Crooze to Transform Enterprise Content Management with AI and Metadata-Powered Applications
• ActionIQ Announces CX.AI, the First Solution to Integrate GenAI Data and GenAI Content To Enable True 1:1 Personalized Customer Experiences

MarTech QnA with the Expert

The challenge is ensuring photographers and artists receive compensation when their images are used to train AI models. A mutually beneficial framework that empowers AI while returning revenue back to the creators could be the answer.

However, to avoid recreating traditional issues in the image ecosystem, any solution must deliver sustainable, ongoing compensation each time an image is used, not a single initial payment. –  Alan Capel, Chief Commercial Officer (CCO) at SmartFrame Technologies

MarTech Articles on CX, Personalization, Social Media in 2024 and more!

• Bridging the Gap Between Technology and Talent: Strategies for Elevating the Customer Experience
• Why the Advent of Curation Is Good for Performance and the Planet
• To Find Performance in a Privacy-First World, Advertisers Need to Unlearn Behavioral Tracking and Embrace Contextual
• The Rise of Invalid Traffic in Digital Advertising
• Marketers Overwhelmingly Call AI “Game Changing.” How Can They Steer That Change?
• 2024 Will Be the Year of FAST Growth and Performance CTV Advertising
• How to Maximize the Effectiveness of your Display Ads
• Biggest Challenges Digital Advertisers Face Based on Recent Studies
• Google’s Latest AI Model: More About Gemini
• Building a Basic Generative AI Strategy for Your Marketing Organization
• Top 10 Common Challenges That B2B Marketing Ops Teams Face

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin