MarTech Series’s Marketing Technology Highlights of The Week: Featuring PathFactory, Sinch, WP Engine and more in martech!

What’s slowing down martech adoption? And why aren’t enough marketers balancing personalization with data privacy? Find out more from this week’s martech highlight:

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Marketing Tech Quote-of-the-Week!

By streamlining tasks, AI enables marketers to create high-quality content more efficiently, resulting in a 39% increase in content output and a 30% reduction in overall costs, according to our report. For example, at LinkedIn, we recently launched Accelerate, an automated B2B marketing campaign creation experience powered by AI. In as little as five minutes, Accelerate recommends an end-to-end campaign and automatic optimization to reach the right B2B audience with engaging creatives, which users can adjust and fine-tune before launching their campaign.

–Tequia Burt, Editor-in-Chief, LinkedIn for Marketing Blog

MarTech Shout out-of-the-Week!

StackAdapt

StackAdapt is a digital advertising platform that specializes in native, display, video, connected TV, audio, in-game, and DOOH advertising. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. 

 

Top MarTech News of The Week: 15^th July to 19^th July

• PathFactory Announces Strategic Acquisition of Uberflip
• Optimizely Launches New SaaS CMS Providing Unparalleled Flexibility for Marketers
• Sinch Introduces Sinch AI: Revolutionizing Customer Engagement with Intentional Intelligence
• WP Engine Acquires NitroPack, Extending Leadership in Managed WordPress Site Performance

MarTech QnA with the Expert

The future of AI and digital commerce is incredibly promising. We’re on the brink of an era where AI, particularly generative AI and large language models, will revolutionize how businesses operate. These technologies will enable hyper-personalized customer experiences, automate complex tasks, and provide deeper, real-time insights. As AI continues to evolve, it will not only enhance efficiency but also unlock new opportunities for innovation and growth in digital commerce. Embracing these advancements will be crucial for businesses to stay competitive and meet the ever-changing demands of the market. – Zhenbin Xu, Chief Product Officer @ Pacvue

MarTech Articles on Mobile gaming, Journey orchestration, Accessibility and more!

• How Marketing & Sales Can Reach Customers (Compliantly) in the Age of AI
• On the Podium: How Mobile Gaming Elevates Olympic Advertising Efforts
• Spilling the Tea on Gen Z: Strategies for Winning Over the Next Generation of Consumers
• Crafting a Successful Journey Orchestration Strategy
• Is it the tech or the humans slowing MarTech adoption?
• Access Granted: The Importance of Prioritizing Accessibility in UX/UI
• Balancing personalization with customer privacy and data protection
• Why is CTV Ad Spend not Growing like Retail Media? A Breakdown
• Some of the Greatest Misconceptions Around Programmatic Ads
• What is Advocacy Marketing? Here’s how you can do it well
• The Role of Martech in Sustainability and Corporate Social Responsibility

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 206: MarTech and Its Impact on Modern Marketing Events with Joe Davy, founder and CEO of Banzai

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard