What does it take to capitalize on the best of native ads? And how will GenAI make an impact here? Catch the latest in adtech and martech today:

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Marketing and Marketing Tech Quote-of-the-Week!

Advertising isn’t going away. People want to be informed about products that can make their lives better, but with AI content consumption, I suspect there will be some awkward period where society is trying to find an appropriate balance, and I don’t suspect we will land on an “Everything is AI” content-scape. In the long run, I think AI will be assistive—more people will have more access to more content that they like more because more people will be able to make it more cheaply.

–   Andrew Pascoe, Vice President Of Data Science Engineering @ NextRoll

MarTech Shout-out-of-the-Week!

Magnite

Publishers use Magnite to monetize their content across all screens and formats including CTV, online video, display, and audio.

Top MarTech News of The Week – 6^th to 10^th Jan 2025

• Roku Unveils Data Cloud Collaboration Suite
• EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV and DOOH
• Digital Envoy introduces LocID, a stable ID designed to establish a new industry standard and restore trust in digital advertising.
• Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
• PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs
• NextRoll and Audigent Launch First Audience Activation Within Google’s Privacy Sandbox
• Dappier Expands AskAI With Ad Deployment, Bringing Contextually Relevant Conversations To Any Page With Ad Monetization
• Contentstack Acquires Lytics, the Leading Real-Time Customer Data Platform Powering Hyper-Personalization
• Inuvo Introduces Zip Code-Based Audience Insights and Targeting
• Cordial Launches Cordial Edge–Multimodal AI Boosts Marketing-Driven Purchases by Over 35% for Enterprise Retail Brands
• Respond.io Unveils AI-Powered Solution for TikTok Messaging Ads, Aiming to Bridge $4.1 Trillion SME Financing Gap

Top MarTech Articles on GenAI, DAM, Native Advertising and more!

• Bridging the Gap: How CMOs and CIOs Can Align to Drive Organizational Growth
• GenAI and the Future of Marketing
• How DAM Platforms are Evolving Today – Impact of AI in Digital Asset Management
• The Growing Potential Of Native Advertising
• Are CDPs Invincible for your Brand?
• Rise of OTT and Streaming Media Landscape
• Master the Art of Native Advertising

MarTech Q&A of The Week

A widespread myth about AI in marketing is that it’s about efficiency and cost-cutting, which is why so many fear it will replace jobs, especially in content creation and creative roles. I believe AI should be viewed as a revenue generator, not a job eliminator. It enables strategic marketers to work more effectively, freeing them up to focus on creative thinking and innovation.

Kelly Hopping, CMO @ Demandbase

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove