Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight:
Marketing and Marketing Tech Quote-of-the-Week!
Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can result in campaigns that are either too generic or overly intrusive. Additionally, a lack of integration between data insights and actionable strategies reduces campaign efficiency.
MarTech Shoutout-of-the-Week!
Mixpanel
Mixpanel is a powerful real-time analytics platform that helps companies measure and optimize user engagement.
Top MarTech News of The Week – 13th to 17th Jan 2025
- Simpli.fi Launches Next-Generation AI-Powered Advertising Solutions to Streamline and Improve Marketing for Companies of All Sizes
- The Trade Desk Announces Agreement to Acquire Sincera
- Full Circle Insights Launches Account-Based Marketing Performance Tracking Solution
Top MarTech Articles on AdTech, Headless CMS, Podcast Advertising and more!
- 2025 Ad Tech Predictions: A Changing Landscape for Digital Marketing
- Generative Engine Optimization (Geo) – The New Frontier of Proactive Brand Management
- 3 Trends Shaping the Future of CTV Advertising
- Tuned In: How Podcast Advertising Is Changing the Marketing Game
- How can Martech Help Integrate Multi-sensory Data Elements into Digital Campaigns
- Headless Versus Hybrid Content Management Systems – What’s Right For You?
- Marketing in the Age of Relevance: Addressing the Brand Relevancy Crisis with Martech
- From Chaos To Clarity: How A Martech Stack Map Can Revolutionize Your Marketing Operations
MarTech Q&A of The Week
Advertising isn’t going away. People want to be informed about products that can make their lives better, but with AI content consumption, I suspect there will be some awkward period where society is trying to find an appropriate balance, and I don’t suspect we will land on an “Everything is AI” content-scape. In the long run, I think AI will be assistive—more people will have more access to more content that they like more because more people will be able to make it more cheaply.
– Andrew Pascoe, Vice President Of Data Science Engineering @ NextRoll
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly
Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch
Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove
