MarTech Series’s Marketing Technology Highlights of The Week: Featuring Zeta Global, dunnhumby, Similarweb and more!

The best of martech is yet to come! With generativeAI transforming how marketers plan workflows within their martech, it’s interesting to see how modern marketing teams are using new AI enhancements to scale and quicken their internal processes. Catch more from this week’s martech highlight:

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Marketing Tech Quote-of-the-Week!

Generative AI is the hottest topic in enterprise tech currently, with organizations racing to deploy these powerful new capabilities for mission-critical use cases. Many businesses, however, are overlooking their data readiness to fuel effective Gen AI implementations. Poor data preparation can completely derail an AI initiative before it even begins. In fact, Actian’s recent research found that 87% of professionals agree proper data prep is extremely important for optimal generative AI outcomes. Yet only 4% of people in charge of data readiness said they were ready. That’s a massive disconnect.

– Jennifer Jackson, CMO @ Actian

MarTech Shout out-of-the-Week!

ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

Top MarTech News of The Week: 01^st July to 05^th July

• Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy
• dunnhumby Unveils AI-powered Assortment Solution for Localized Assortments Based on Customer Preferences
• Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence
• Cloudinary Implements C2PA Standard for Content Provenance and Authenticity
• Mintegral Enhances Intelligent UA with Advanced Machine Learning Model

MarTech QnA with the Expert

Three things I think are going to change how marketing professionals can really embrace AI and will shape work.

Managing complexity: Many companies are building AI co-pilots and companions. And while the idea is right, the technology isn’t there yet. Work has gotten more complex and AI, when it really can understand and interpret the context we humans find ourselves in, will be able to truly help us manage complexity.

Rapid A/B/C testing: AI is notoriously bad at being creative because it “predicts the next most likely thing” and gives you that, which is precisely the opposite of creativity. However once you have one of a thing, it’s powerful to develop variants quickly, which will help marketers test variants and the fine-tuning of ideas.

Productivity boost: Our view of AI is one of human-enhancement. What we mean is that AI isn’t in the near future going to replace our tasks. It’s just going to make us more productive as knowledge workers.

– Niklas Ingvar, Co-founder and Chief Product Officer @ Mentimeter

MarTech Articles on AI Propensity, AI powered martech, Mobile marketing best practices and more!

• The Engagement Boom: What Marketers Can Learn From The Gaming Industry
• How to safeguard your email signature, as 94% of organisations fall victim to business email phishing scams
• AI Propensity Scoring Raises the Stakes in Personalization
• Mobile Marketing: Best Practices Based on What Leading Brands Do
• The Impact of AI Avatars on the Future of Media
• Performance Marketing – Top Trends to Expect
• MarTech Evolutions and Changes To Be Prepared For
• Role Of AI-Powered Martech And Machine Learning In Digital Marketing Transformation
• How Will 5G Technology Impact Marketing And Advertising?
• Predictive Analytics in Martech: Shaping the Future of Customer Engagement
• MarTech, Marketing Data and AI: Top Risks To Be Aware
• What Should Digital Marketers Do To Drive Website Conversions?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze