Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

By Sudipto Ghosh On May 15, 2019

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the race, Mailchimp’s spirited chase is a very healthy sign for MarTech companies who want to expand their product suite for small businesses and start-ups.

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In the blog, Ben said, “We’ve been adding new features, like landing pages, Facebook ads, Google remarketing ads, postcards, social posting, and our marketing CRM tools that have become the heart of the Mailchimp platform. This week, we’re bringing it all together with a deeply integrated app experience for users, so they can market smarter and grow faster, new packages that allow customers to get the most out of Mailchimp, and a global marketing campaign where we tell the world we’re officially an “all-in-one Marketing Platform.”

Mailchimp users will now find these Marketing tools to work with.

Marketing CRM
Audience dashboard
Tags & segments
Address finder
Personalization
Predicted demographics

Purpose-built for small businesses, Mailchimp’s Marketing platform makes multi-channel marketing easy to understand and execute.

*via Predicted Demographics Data by Mailchimp*

Using Mailchimp’s newly armored Marketing Platform, marketers can redefine the way they leverage Customer data across multichannel campaigns. In simple terms, the Email Marketing cross-over would bring together data, technology and automation under one roof to make them work harder and smarter in an integrated manner. Currently, Mailchimp Pro users have access to the Advanced Segmentation tool, which allows users to create complex, nested segments that include demographic data.

In a recent interview to an industry watcher, Ben Chestnut revealed that his company now services 11 million active customers with a total audience of 4 billion; aiming at revenue target of $700 million for 2019. We will keep an eye on this growth cycle and how Mailchimp’s expansion would benefit Marketing Technology users in the coming months.