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Pomelo Selects Partnerize As Its Exclusive Partnership Automation Solution

Leading digital fashion retailer will leverage the Partnerize Platform to manage all of its revenue partnerships across its Southeast Asian trading region Partnerize, the leader in partnership automation solutions for global brands, announced that Pomelo, a leading digital fashion platform in Asia, has chosen the Partnerize Platform to accelerate growth as its exclusive partnership automation solution. The AI-powered Partnerize Partnership Automation Platform combines data-driven intelligence and industry-leading management…

Identity Automation Announces Acquisition of Enboard

Leader in Identity and Access Management Increases Footprint in Education Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced its acquisition of Enboard, provider of automated user account management, single sign-on (SSO), smart account provisioning, rostering, and secure encryption solutions for the education market. Both companies share a history of serving the education marketplace and have a deep understanding of the unique needs…

Groups360 and RainFocus Announce Strategic Sales and Marketing Alliance

Combination provides meeting planners streamlined solutions for the entire event life cycle from sourcing through registration RainFocus and Groups360 announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. Both…

Banzai Raises $7M Series A Funding Round to Simplify Event Marketing

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue's Marketplace Platform™ - specifically the company's flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions.…

Voximplant Announces Key Enhancements to Enable Call Automation for Any Business in Minutes with Voximplant Kit

New features make superior customer experience accessible through AI-driven Interactive Voice Response Voximplant, an innovator in the Cloud Communication Platform-as-a-Service (CPaaS) market providing customized, serverless solutions, announced significant updates to Smartcalls, now known as Voximplant Kit. This no-code, Artificial Intelligence (AI)-powered solution helps companies build scalable outbound and inbound call campaigns leveraging Interactive Voice Response (IVR) and virtual agent capabilities that reduce…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

FastForward.ai Raises $8 Million Seed Round to Develop the Mobile Industry’s Most Innovative Social Media Automation Platform

FastForward.ai​, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt. The funds enable FastForward.ai to develop its platform and scale up operations to create digital engagement, commerce and payments inside social media and messaging apps. FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to…

FSG Smart Buildings Announces Chariot, A Multi-Site Building Automation And Enterprise IoT Software

The Chariot platform unifies mixed buildings and multi-site portfolios as a building automation software with robust energy management capabilities combining lighting and HVAC controls with smart metering and IoT devices FSG Smart Buildings, a division of Facility Solutions Group, today announced the release of Chariot, a Building Automation System (BAS) software with robust Energy Management System (EMS) capabilities combining lighting and HVAC controls with smart metering and IoT devices for multi-site command, control,…

Webinfinity Expands Its Leadership Team with Business Development and Marketing Executives

Webinfinity announced that Phil Iserino and Elizabeth Chaney have joined the Webinfinity executive team.  Phil will be VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth will be VP Marketing with a focus on increasing Webinfinity brand understanding and creation of demand for the Webinfinity Engagement Automation Platform. Marketing Technology News: AudioEye Appoints…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Organizations That Have Not Already Transitioned to Revenue Marketing Practices May Not Catch Up – Don’t Be Left Behind

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.…

Identity Automation to Showcase Award-Winning IAM Platform at 2020 HIMSS Conference

Company to Exhibit RapidIdentity, Best in KLAS Category Leader in Identity and Access Management for Healthcare Industry Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced it will be exhibiting at the 2020 Healthcare Information and Management Systems Society's (HIMSS) Global Health Conference & Exhibition in Orlando, March 10-12. The company is also attending the KLAS award ceremony on March 9th for recognition as the 2020…

Conga Enriches the Customer, Sales and Employee Experience through Automation

Digital Document Transformation Suite offers new features that enable professionals to transform and automate to conquer the day, the week and the quarter Conga, the leader in end-to-end Digital Document Transformation (DDX), unveiled its future vision for the next-generation of Digital Transformation at its annual conference, Conga Connect 2020. The company also introduced enhancements across its Digital Document Transformation Suite that enable organizations to accelerate sales cycles and enhance the customer…

LegalTech: DocuSign’s Seal Software Acquisition Will Boost AI’s Role in Contract Automation

DocuSign is paying $188 million in cash to take next 'bold steps' in digitally transforming the current Contract Automation realm. The world's leading Agreement Cloud maker is acquiring Seal Software. Seal Software is a pioneer in Contract Analytics and Discovery. Seal Software had announced an AI-Based Contract Negotiation Product – Seal Now™ in October 2019. DocuSign customers would benefit from the new combined forces of AI and Cloud in Contract Automation. Seal-DocuSign: Tapping into the AI Market for Contract…

Agiloft Announces AI Engine for Advanced Contract Automation on No-Code Platform

Newest product release features out-of-the-box AI Capabilities and custom AI functionality that empower Agiloft customers to drive contract value across adjacent commercial business processes Agiloft, the global standard in contract and commerce lifecycle management, announced the addition of its new Agiloft AI Engine, complete with prebuilt AI Capabilities for contract management and an open AI integration that allows customers to incorporate custom-built AI tools into the no-code platform. "Our new AI Engine provides…

Digital Marketing Agency LocalFresh Creates a Unique Hybrid Model That Will Blend Marketing Services and Technology

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

Arctic Leaf Expands Service Offering to Include Expert Email Marketing Services

Digital agency and tech powerhouse, Arctic Leaf, is pleased to announce that it has expanded its robust offering in UX design, custom app development, and conversion rate optimization (CRO) to include expert email marketing services. With over 20% of revenue attributed to email for the average ecommerce store, moving into the email marketing space was a natural decision for an agency focused on optimizing conversions for its ecommerce clients. The new service features tiered management packages ranging from small-business…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…