Hotnest Raises USD 6 Million to Automatize Marketing and Sales for SMEs

Round Led by Leading Chinese Investors China Merchants Capital and Oriza Holdings, Followed by Existing Investors Hotnest Technology, a China - Germany based AI Marketing and Consulting Automation Platform, has raised 6 Million USD for their Series A funding. This brings their total funding to over USD 8 Million to date. Hotnest is one of the very few Chinese- European co-founded startups that were able to attract leading Chinese Venture Capital investment. “Historically we have been very focused on the Chinese market”…

FlowForma Process Automation Celebrated by BPM.com in its Latest First Impression Report

FlowForma, the leading provider of Process Automation tools for Microsoft Office 365®, is delighted to be acclaimed by BPM.com for its award-winning FlowForma Process Automation tool in the BPM.com First Impression report. BPM.com is a leading online resource for process professionals and practitioners for the latest news and research in the area of Business Process Management (BPM). Having built up a user group of 100,000 over the past decade, BPM.com is now a significant documentation and content hub to…

Identity Automation Extends Support for WS-Federation and WS-Trust Specifications

Company Announces Extended Protocol Support for Integrated IAM Platform, RapidIdentity Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced its extended support for WS-Federation and WS-Trust protocols. The offering provides RapidIdentity customers with new options for federated Single Sign-On (SSO) in the cloud and with Microsoft Intune - Azure. Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip…

FinancialForce Receives Top Honors for Professional Services Automation and Accounting Software from G2

For the Second Consecutive Year, Financialforce Is the #1 PSA Leader Recognized by G2 FinancialForce, the #1 Enterprise Professional Services Automation (PSA) and the only customer-centric ERP (CCERP) cloud solution, has been named a Leader in G2's latest Main (overall market) Grid, Enterprise Grid, Mid-Market Grid, Small Business Grid and Momentum Grid reports for Professional Services Automation. FinancialForce has also been named a leader in G2's Mid-Market Grid report for Accounting. G2 recognized FinancialForce…

Hearsay Systems Launches First SMS Compliance Automation Solution for Financial Advisors

Compliant Advisor Cloud Leader Introduces New FINRA, SEC, IIROC, MFDA, and FTC Rules Engine to Enable Advisors to Meet Client Expectations for Text Messaging without Creating Unmanageable Supervision Team Burden Hearsay Systems, the trusted leader in compliant digital communications and workflow solutions for the financial services industry, announced its latest offering to simplify compliance for modern financial services organizations. The company debuted the first and only automated compliance supervision solution…

MarTech Interview with Ally Lynch, SVP of Marketing at project44

"Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data." Could you tell us about your role and the team/technology you handle at project44? As Senior Vice President of Marketing at project44, my team and I are tasked with educating companies on how the project44 Advanced Visibility Platform can show them exactly where their shipments are, and what condition they are in, during every step of their journey. Supply chain visibility is a new…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Identity Automation Showcases Comprehensive IAM Platform at Gartner Identity and Access Management Summit

Company Set to Co-Present with PROS on Transition from Manual Workflows to Automated Identity Management Identity Automation, provider of RapidIdentity, a comprehensive Identity and Access Management (IAM) platform, is set to exhibit and present at the Gartner Identity & Access Management Summit 2019 on December 10-12 in Las Vegas, NV. The presentation, “Outdated to Fully Automated: How PROS Achieved IAM Success,” will be on December 10 at 2:20 PM PST in Theater 1. “The Gartner Identity & Access Management…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

Adroit Trading Technologies Taps Industry Veteran Bob Kubala to Lead Sales and Marketing Efforts

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion Bob Kubala joins Adroit Trading Technologies to lead the company's sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr. Kubala spent 14 years as Vice President, Sales at FactSet. "Adroit has developed the first O/EMS for OTC and derivatives…

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

Company’s First Automation Tool Allows Teams to Streamline Sales and Marketing Activities, Increase Demand, and Capitalize on Buying Signals -- All in Real-Time ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience. The introduction of Workflows marks the first major feature added to…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…

PushSend.com Launches Event Ticketing to Boost its All-In-One Marketing Platform

PushSend.com announces the addition of event ticketing to its all-in-one SaaS marketing platform. With this new piece of the platform, PushSend.com is poised to be a big player in the event ticketing space. Since launching in May of 2019, PushSend.com has provided an all-in-one marketing solution for businesses. With the addition of event ticketing to its platform, PushSend.com now empowers event organizers to easily create email marketing campaigns, build landing pages and sell event tickets, a process that would…

McLaren Racing and Automation Anywhere Announce Formula 1 Partnership to Drive Performance With Intelligent Automation

McLaren Racing and Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced a Formula 1 partnership that will integrate artificially intelligent software robots (bots) into the team’s race operations. The multi-year technology partnership, beginning at the start of the 2020 Formula 1 season, will deploy Automation Anywhere’s intelligent digital workforce in a competitive motorsport environment. The technology – digital workers that work side-by-side with people to perform repetitive and manual…

Rapid, Sustainable IA Maturity the Focus of ISG Workshops at Intelligent Automation Week New Orleans

ISG experts to explore IA proofs of concept and centers of excellence Information Services Group, a leading global technology research and advisory firm, will reveal how enterprises can achieve rapid and sustainable intelligent automation (IA) maturity in two in-depth workshops at Intelligent Automation Week, December 3–6 at the Hyatt Regency New Orleans. ISG will kick off the first day of event, Tuesday, December 3, with the workshop, "IA Proofs of Concept Utilizing Design Thinking Methodologies," at 8:45 a.m. ISG…

BeeSeen Solutions & BSSRPA.com Announce its Strategic Partnership with AutomationEdge a Leader in Delivering Digital Transformation

BSSRPA.com a division of BeeSeen Solutions announces its strategic partnership with AutomationEdge, a leading IT Process Automation and Robotic Process Automation Solution Provider BSSRPA.com a division of BeeSeen Solutions a Premier Provider in developing highly effective digital marketing and operational strategies located in Long Island, New York announced its strategic partnership with Automation Edge, a leading IT Process Automation and Robotic Process Automation Solution Provider, with their US Headquarters in…

Total Product Marketing Appoints Three New Marketing Leaders

TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product Marketing (TPM), a full-service B2B technology marketing agency, announced the promotion of three team members to marketing leadership roles. Tyler Bowles has been promoted to Director, Paid Media; Catherine Daly has been promoted to Director, Content Marketing; and Suki Lu has been promoted to Senior Manager, Digital Marketing. "These promotions reflect TPM's commitment to…