Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and their Marketing teams are perhaps the most impacted by this change. Making sense of data in real-time is at the heart of today’s customer/brand relationships. While it is undoubtedly an asset, this abundance of data also creates challenges. The Marketing mandate to get the right message in front of the right customer at the right time has a…

Acoustic Collaborates With GBG to Accelerate Marketing Transformation

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing transformation. Acoustic uses AI to supercharge core capabilities for marketing professionals. Its robust product offering includes a variety of AI- powered systems including Campaign Automation, Personalisation, Content Management and Analytics. The recently launched marketing cloud…

Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives

In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with voice assistants and smartphones, to the content recommended to you by media streaming services; everybody is already interacting with AI in some shape or form, even if they don’t realize it. The workplace is no exception. AI is rapidly reinventing the way we work across every industry, with 70 percent of organizations set to assist workers with AI solutions by 2021. Terms like ‘AI’, ‘Automation’ and ‘Machine…

Druva Extends Platform With Most Comprehensive Protection and Automation for Cloud Workloads

Updates Include Industry-First Support for Slack and Microsoft Teams; APIs and Integrations with Okta, ServiceNow, Splunk, Bringing Greater Control and Optimized Data Management Druva, Inc., a leader in Cloud Data Protection and Management, announced powerful new capabilities providing industry-leading coverage for cloud workloads, strategic integrations and automated functionality, to accelerate any enterprises’ journey to the cloud. The updates include support for Slack and Microsoft Teams, new advanced backup, recovery…

Ingram Micro Cloud Introduces Go-to-Market Automation to Help Partners Reduce Acquisition Costs, Drive More Opportunities and Increase…

The Industry-First Go-To-Market Hub and Go-To-Market Builder Solutions Aim to Solve One of the Biggest Challenges for Partners and Vendors Alike—Sales, Marketing and Beyond Ingram Micro Cloud announced the global availability of the Go-to-Market Hub for partners and the Go-to-Builder for vendors to ignite and accelerate their cloud businesses. With the Go-to-Market Hub, partners get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns

webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously Unavailable Integration with Marketo Engage, Part of Adobe Marketing Cloud Software AG launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.…

Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers

Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower all marketing and sales teams ability to harness the power of Aimie, Sidetrade’s AI. Aimee AI has demonstrated its value in the martech ecosystem, delivering 57% boost in productivity through automated recommendations to customers. In its current role, Aimie combs the CRM data within Salesforce and cross-references it with external data on the target company, and with…

Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

‘Synergy’ Voted the Most Annoying Marketing Buzzword of 2019

Marketers Rank Their Most Annoying Marketing Buzzwords in New Magnolia Survey ‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves. A new poll conducted by ‘straight-talking’ CMS provider Magnolia has identified the top ten buzzwords that marketers can’t stand to hear. The poll, which surveyed 100 marketers at the Technology for Marketing (TFM) tradeshow, found that a third of respondents (32%) identified synergy as their most annoying marketing jargon from 2019.…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…

78 Per Cent of CSPs See Automation in Service Fulfillment as Key to Profitability

Study from Sigma Systems Reveals That Operators Are Failing to Reap the Full Rewards of Automation in Service Fulfillment and Sales CSPs worldwide are leaving money on the table as a result of missed automation opportunities in sales and service fulfillment, according to a new study from Sigma Systems. Conducted in partnership with research consultancy Coleman Parkes Research, the second edition of the Create-Sell-Deliver Outlook surveyed operators worldwide to gauge their perception of product innovation and…

Software Company Agillic Is Entering the DACH Region with a Native Customer Marketing Platform to Help Brands Act on Insight Through a…

“Make it all about me!” This is the craving brands must satisfy as they engage with customers. Today, personalisation and relevance are chief value drivers in marketing. However, with a continually increasing volume of customer data, tools to make that data actionable are a necessity. Marketing software company Agillic provides a native customer marketing platform that enables companies to orchestrate and execute highly personalised communication across channels. In August 2019, the company entered DACH and is now out to…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

VOGSY Adds New Task Management Capabilities to its G-Suite Professional Services Automation Solution

VOGSY, the only professional services automation (PSA) solution built on the Google Platform, announced new task management capabilities specifically designed for service-based companies. Users can add even the most granular of tasks to manage all aspects of a project’s structures, budgets, timelines and profitability tracking in one view, letting teams improve efficiencies and simplify work. Marketing Technology News: Efinix to Showcase Trion MIPI Solutions at MIPI DevCon Taipei VOGSY lets companies bridge the gap…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. Tealium Expands Leadership Team and appoints World-Class Marketing Executive, Heidi Bullock as CMO “We are thrilled to have Heidi joining the executive…

Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…