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COVID-19 Makes Mobile Operators, AI and Analytics as Critical as Hand Sanitizer

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Improve Remote Collaboration and Reduce Zoom Fatigue in Video Calls With Loom.ai Voice-Driven 3D Avatars

Keep Your Home Life at Home by Using LoomieLive Real-Time 3D Avatars That Lip Sync and Animate from Voice To support the millions of people now living online in video calls for work, school and socialization, Loom.ai has released LoomieLive, a virtual communication app that uses 3D avatars and works as a companion to popular desktop video conferencing services, such as Zoom, MS Teams, Webex, etc. LoomieLive uses voice to produce life-like avatar expression, allowing video callers to maintain focus and visual presence…

RelayX Purchase Streamanity; Video Streaming Platform Where Creators Can Monetize Content

Relay Trade Limited, the company behind the RelayX Superwallet is today announcing it has acquired Streamanity.com - a video streaming platform founded in 2018 that enables content creators to earn money from every view. RelayX, founded in April 2019, is a Bitcoin SV powered superwallet that enables users to use the BSV blockchain with a non-custodial wallet that is connected to leading apps in the BSV ecosystem Streamanity is an application based on the Bitcoin SV (BSV) blockchain using micro-payments to allow content…

Sinch AB (publ): Sinch Expands to India Through Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

New IoT Security YouTube Video Series Offers Engineers Valuable Guidance

Sectigo, a leading provider of automated digital identity management and web security solutions, today announced a new video series on Sectigo's YouTube Channel. The IoT video series offers security engineers, developers, product managers, and anyone using or developing connected components and devices valuable guidance—ranging from fundamental to advanced level—for securing IoT devices. Hosted by Alan Grau, Sectigo VP of IoT/Embedded Solutions, the initial "explainer" videos in the series include: Marketing Technology…

Silicon Valley Short Video Platform, Firework, Launches WordPress Plugin

Silicon Valley based Firework Video Network have announced the launch of their free-to-use WordPress plugin, 'Firework Video Gallery'. The plugin will help publishers transform simple text-based WordPress site into a media-rich content avenue with the integration of a lightweight and aesthetically beautiful feed of publisher relevant short videos that will generate better website stickiness and higher engagement on the platform. 'Firework Video Gallery' plugin enable blogs and platforms to showcase content developed by…

Fuze Empowers Mobile Workforce with New Patent for Multi-Modal Communication

Patent provides users with a unified history across multiple forms of communication and devices, streamlining the management of cloud-based communications Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent on how to create a unified history for multi-modal communication across chat, voice, video, and meetings. The US Patent and Trademark Office (USPTO) issued Fuze U.S. Patent No.10306071 on May 28, 2019. The patented approach provides…

Complementics Fuels Its Mobile Audience Network with Infutor Enriched Automotive Data

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

PanTerra Announces Streams Update – Enhances Security and Expands Collaboration, Video, and Remote User Features

PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced today significant updates to its Streams service, improving the collaboration and remote user experience as well as security. The Streams video conferencing service, called ConnectMe, provides secure video conferencing and screensharing services with added controls for both moderator and participants, which includes features such as full session recording with unlimited SmartBox cloud storage as well as local storage…

Osmio Tackles Deep Fake Videos & Fake News

Videos, images, and news stories can now be digitally signed by their creator, letting anyone know exactly what individual is responsible for the content, and further that not a single pixel or comma has been changed since that content was created and published. "Digital signing of images, stories, videos and other content has always been possible," says Wes Kussmaul, who manages Osmio's Professional Licensing Department, "but until now readers and viewers had no way of knowing exactly who did the signing. Now, with…

Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

MiLegacy Offers a New and Innovative Mobile Media App to Curate Your Digital Legacy

MiLegacy is elated to announce the release of its mobile media app that cultivates a library for your digital life in one intuitive, full-featured utility. Combine what you love about sharing pictures and videos with friends and family, add a focus on privacy, and curate content by topic and by person to create a personal archive of your most precious asset — your memories. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook” MiLegacy goes beyond the…

Visbit Launches Visbit Lite and DeepSmooth to Unlock 60FPS Experience for High-Resolution VR Videos

The company also renames its existing product Visbit VR Theater to Visbit Pro Visbit, the leading immersive media technology company, beta launches two new products--Visbit Lite and Visbit DeepSmooth--to enable 60FPS experience for high-resolution VR videos. Visbit Lite, including an encoder and a player, is a free toolset designed for local encoding and playback of up to 6K stereo 60FPS VR videos. Visbit DeepSmooth, powered by deep learning technology, can artificially increase a VR video's frame rate to 60FPS or higher.…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Intentwise Launches a Free Mobile App, Giving Users the Ability to Track Amazon Advertising Performance Anywhere, Anytime

Managing Amazon advertising accounts can be all-encompassing, requiring more tracking and oversight than ever before. It's crucial to be able to do so anytime, from anywhere. That's why Intentwise is delighted to announce today the launch of a mobile app to help brands, sellers, and agencies track Amazon advertising performance metrics even on the go. The mobile app, which Intentwise is offering as a free download, also provides valuable tips and techniques for optimizing campaigns and the capacity to request an on-demand…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…