Zeta Marketing Platform will integrate proprietary Data Cloud and other data sources to build generative agents that create better experiences for consumers and accelerated results for brands

Zeta Global, the AI-Powered Marketing Cloud, today announced new generative AI capabilities that are natively integrated into the Zeta Marketing Platform (ZMP), putting the power of AI directly into marketers’ hands to solve their most critical business questions and go-to-market strategies.

Starting today with a roadmap toward 2025, new generative AI agents powered by ZOE (Zeta Opportunity Engine) and evolved from ChatBotZeta technology will behave, experience, and learn like humans within the ZMP. This initiative will be available under Zeta Labs (beta product testing) to answer strategic questions that impact marketers’ business decisions. By entering in a simple question, ZOE will provide recommendations for optimal marketing strategies – acting as key members of the marketing team – and ultimately create highly individualized consumer experiences that improve speed to market and deliver incremental business results.

Zeta Co-Founder, Chairman, and CEO, David A. Steinberg stated, “For years, we have known that the rise of generative AI would be a paradigm shift, raising the bar for business growth acceleration. That is why the underlying DNA of the Zeta Marketing Platform has been built on AI since inception. Today we are thrilled to build upon our foundation with ZOE and develop innovations that will redefine how marketers improve strategy, connect with their customers, and deliver stronger return on their investments.”

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Generative AI features available within the Zeta Marketing Platform will include:

• Generate Personas that Create Better Experiences: ZOE generates background agents that will take on marketing roles, such as Business Analyst, Campaign Manager, Media Strategist and Retail Merchandiser. These agents will combine first-party data with Zeta’s proprietary data to experience, learn, and recommend optimal strategies for creating highly individualized consumer experiences that accelerate business results.
• Unlock Business Challenges with Answers– Building on Zeta’s investment in a unified proprietary Data Cloud, the ZMP is now able to answer questions across a broad reach of topics through natural language. This is because ZOE understands the intent behind each question, such as “Which of my channels is most profitable?” Discovery of audience selection, report analytics, revenue forecasting, and more, will solve business challenges, recommend tactics for individualized customer journeys, and accelerate growth opportunities.
• Predict Strategy & Revenue– With generative AI, the ZMP will automatically pose predictions for the marketer, and bespoke predictions can be forecasted to build confidence in future marketing programs. It will no longer be a manual process that could take hours or days. Users will have the ability to forecast revenue, channel profitability, score audience engagement targets, and predict results based on specific strategies.
• Create Individualized Content – Content such as images, copy, audio, and video will be recommended with specific tonality intended to capture the attention of an individual and improve their experience across all channels.
• Automate Workflows– Persona-based agents will automate how to procedurally achieve tasks including onboarding, completion of workflows, and recommendations on how specific people on marketing teams should be collaborating.

“We continue to build our Generative AI capabilities with the same internal edict and passion we had when the Zeta Marketing Platform first launched in 2019, remaining focused on our singular vision of making sophisticated marketing simple. Our generative AI is created from years of foundational work anticipating recent advances in how complex deep learning and large language models are now deployed and evolving,” said Christian Monberg, Chief Technology Officer and Head of Product at Zeta.

R “Ray” Wang, Founder, Chairman, and Principal Analyst of Constellation Research also stated, “We’re in the midst of a digital transformation bigger than any we have seen in the past, built on new business models where data is the foundation for the next evolution of business technology. AI simply affirms my belief that time is a friend to those who make faster, more strategic decisions. We are competing on decision velocity and AI creates this exponential advantage.”

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