Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience).

Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy

Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship opportunities.

Outreach Adds Sue Bostrom, Former EVP and CMO of Cisco Systems, to Board of Directors

Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors. “Sue‌ ‌is‌ ‌a‌ ‌remarkable‌ ‌addition‌ ‌to‌ ‌our‌ ‌board,” said‌ ‌Manny‌ ‌Medina,‌ ‌chief‌ ‌executive‌ ‌officer‌ ‌of‌ ‌Outreach.‌ ‌”We’re‌ ‌eager‌ ‌to‌ ‌welcome‌ ‌her‌ ‌depth‌ ‌of‌ ‌knowledge‌ ‌in‌ ‌leadership,‌ technology, ‌and‌ ‌marketing‌ ‌excellence.‌ ‌I‌ ‌know‌ ‌she‌ ‌will‌ ‌help‌ ‌propel‌ ‌Outreach‌ ‌to‌ ‌new‌ ‌heights.‌‌”

Facebook Welcomes GIPHY as Part of Instagram Team 

GIPHY, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves.

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud.

Concora Promotes Phil Gerolstein to Vice President of Sales to Accelerate Growth and Expansion

Concora, developer of the industry’s only Digital Experience Platform designed specifically for Building Product Manufacturers, announced the promotion of Phil Gerolstein to Vice President of Sales.