Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), EBO.ai (Conversational AI), ID.me (Identity Management), OpenText (Content Management), and Qualtrics (Customer experience).

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning.

Vonage Partners with Conversational AI Platform EBO.ai

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced its partnership with AI communications leader, EBO.ai to provide businesses with intuitive, intelligent customer service tools and support powered by the Vonage Communications Services Platform.

ID.me Helps States Release Blocked Unemployment Claims with Fast Identity Verification

ID.me, a federally certified identity verification platform, is helping state unemployment agencies release unemployment benefits to blocked applicants and accelerate processing of new applications. Several hundred thousand unemployment applicants have not received unemployment benefits months after applying as record-high claim volumes and large-scale fraud schemes have overwhelmed labor agencies in many states. ID.me’s solution creates a virtual express lane for all eligible applicants to verify identity online. Due to ID.me’s No Identity Left Behind initiative, all claimants can verify their identity online in minutes.

OpenText Extends Content Services Technology for Microsoft Teams

OpenText announced the availability of its market leading Content Services technology for Microsoft Teams. This new integration enables use of OpenText Content Services for information governance and control.

Qualtrics Announces New Program that Raises the Industry Standard

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced a new XM certification program that will help business professionals build their experience management expertise and master the Qualtrics XM Platform™. Individuals can study the online certification course content, participate in hands-on activities through XM Basecamp, and then take the final exam to officially complete the qualification.