Today’s Daily MarTech Roundup c covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sprinklr (Customer Experience), Twilio (Unified Communication), Agility CMS (Content Management), Metadata.io (Account-Based Marketing), and Xactly (Sales Performance Management).

Sprinklr Raises $200 Million at $2.7 Billion Valuation

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it has raised $200 million at a $2.7 billion valuation from Hellman & Friedman (H&F), one of the world’s most experienced private equity firms, and secured an additional $150 million in convertible securities from Sixth Street Growth, the growth investment arm of Sixth Street, a leading global investment firm.

Twilio Welcomes Deloitte Digital as a Premier Global Systems Integrator Focused on Elevating Human Experience and Accelerating Digital Transformation

Agility CMS Advances Innovation of the Headless CMS Industry With Marketer-Friendly Content Modeling

Agility CMS, a content-first headless CMS built for speed, has rebuilt its Content Modelling feature, improving the ability for users to create and update content and content relationships quickly and easily.

Metadata.io Raises $6.5M for Series A

Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees invested in the round.

Xactly Launches Industry-Leading AI Solution to Enhance Sales Forecast Accuracy

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced the launch of Xactly Forecasting, a first-of-its-kind solution that leverages Xactly’s rich data analytics to provide sales leaders with an accurate picture of multi-level sales forecasts down to individual deal health.