Daily MarTech Roundup: Latest News, Insights, Funding and Updates
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox.
Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies.
HubSpot, a leading growth platform, today launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users to focus on creating remarkable website experiences for their customers. CMS Hub comprises two tiers, Enterprise and Professional, giving companies the freedom to choose a CMS offering best suited to their stage of growth.
Adobe announced that Dr. Charles “Chuck” M. Geschke has notified the company of his decision to not stand for re-election to the Adobe board of directors at the company’s 2020 Annual Meeting of Stockholders on April 9, 2020. Dr. Geschke’s retirement will be effective immediately following the Annual Meeting. Dr. Geschke will become a director emeritus and continue to participate in board activities.
R Systems has a longstanding relationship with Salesforce, as an early partner and a client, having implemented the CRM internally in 2007, the company saw the power & flexibility that Salesforce’s cloud-based CRM brings, in enhancing customer experience and workforce productivity.
Avionos, which designs and implements digital commerce and marketing solutions, announces that it has climbed another level to Gold in the Adobe Solution Partner Program (SPP) in less than one year.
Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions.
Glassbox, the leading analytics platform used to optimize user experiences on web and mobile applications, today announced a $40 million Series C funding round led by Brighton Park Capital. As part of the investment, Lisa Hammitt, Global VP of Data & AI at VISA and Special Advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the board. Existing investors include Updata Partners, Ibex Investors, Gefen Capital and CEIIF bringing the company’s total funding to $70 million
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