Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.

Vidoomy Launches Contextual Video Targeting

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer Engagement

Sprinklr’s Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem

PubMatic Adopts The Trade Desk’s Unified ID Solution

OpenText Named a Leader in IDC MarketScape Vendor Assessment for Multi-Enterprise Supply Chain Commerce Network

Beyond Fifteen Communications Hires Kristel Alliaume to Advance Influencer Marketing & Social Media Programs

Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications

NexTech Launches E-commerce AR Solution for Shopify, Magento & WordPress – CFN Media

First ‘Post-Influencer’ Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM’s Oliver Blodgett, World Surf League Co-Owner Paul Speaker, Axispoint Founder Scott Powell Join Investment and Management Team

SAP CEO Bill Mcdermott Named Manager of the Year

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year

Vidyard Welcomes SmartBug Media to Its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally

As the Use of Video Continues to Skyrocket in the World of B2B Marketing and Sales Tactics, SmartBug Media and Vidyard Collaborate to Bring the Best in Video to HubSpot Users Worldwide

NexTech to Integrate IBM Watson’s Machine Learning Into AI For AR eCommerce Platform

That’s a wrap from us for this week. We will be back with more news next week. Wishing you a very Happy New Year and Happy Holidays!