Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. The Data Shows That Amazon’s User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall

Salesforce Announces Salesforce Tower Dublin, Commits to Adding 1,500 New Jobs in Ireland

New Salesforce Tower to Be One of Ireland’s Most Sustainable Office Campuses

New Study: Hey Alexa, 95% of Consumers Don’t Want to Talk to a Robot When Shopping

Global Study Highlights Huge Disconnect Between Retailers and Consumers and the Role of New Technologies in the Shopping Experience

Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally.

Wikimedia Receives Another $3.1 Million and Free Cloud APIs from Google

Google Is Partnering with Wikimedia in Its Search to Find the Next Billion Non-Native English Speakers

Vodafone Germany Selects Metrological to Bring Integrated App and Premium OTT Experience to GigaTV

Vodafone Germany has chosen Metrological to bring integrated apps and premium OTT content to the GigaTV platform.

LinkedIn Introduces Interest Targeting

The Largest Professional Network in the World Is Enabling Businesses to Own the Conversations That Matter the Most to Their Audience

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons on the Newly Launched Amazon Customer Acquisition Metrics

That’s a wrap from us for this week. We will be back with more news next week.