Marketing Technology Bulletin Covering the Week Gone By

Viraj T

September 21, 2018

Top Picks from Martech Series. Original Martech Insights from the Week Gone By.

Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

Clari Names Cornelius Willis as Chief Marketing Officer

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform – the SaaS Industry’s First Fully-Integrated Customer Engagement Platform

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing

PactSafe Launches Chat-to-Sign, Converting Live Conversations into Legally Binding Contracts

First of Its Kind Product Allows Customers to Create, Distribute and Accept Contracts in Slack and Intercom

OneLogin Appoints Venkat Sathyamurthy as Chief Product Officer

DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia

Vonage’s Announcement to Acquire NewVoiceMedia Would Advance Company’s Strategy to Provide an Integrated, Cloud Communications Platform

New Report Finds Why Brand Integrity Is Delicate

Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand Proof Matters: Experience Brands Boast a 200 Percent Higher NPS

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions

Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

The acquisition will bolster MailUp’ global growth by leveraging Datatric’ predictive marketing platform

That’s a wrap from us for this week. We will be back with more news next week.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.