Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience

Swrve Appoints Tom Aitchison as Chief Executive Officer

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader

Bluecore Expands into Europe; Announces Work with Nine UK Retail Brands

The Retail Marketing Platform That Works with More Than 400 Retailers Hires Marketing Technology Veteran to Establish UK Presence; Brings First-Party Shopper and Product Personalization to European and Global Brands

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity

LinkedIn Is Changing How Sponsored Content Appears on Its Platform

LinkedIn is improving its sponsored content format so that advertisers can generate higher ROI while using the same strategy

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

New Content Creation, Sales Tools, and Auditing Capabilities Help Marketers Increase Efficiency and Creativity

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger

Accusoft’s PrizmDoc Editor Equips Businesses with Superior Document Handling Capabilities

The PrizmDoc Editor Is Accusoft’s Latest Addition to the Increasingly Popular Line of PrizmDoc Products. The Document Editing Software Is an Embeddable Browser-Based Document Editor.

And finally, this week’s special feature-

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons

That’s a wrap from us for this week. We will be back with more news next week.