S4M Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename
S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Ask Locala. The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising. Since 2011, S4M’s technology has consistently evolved, using machine learning algorithms to learn from consumer movements and their response to tens of thousands of campaigns. This unique, fully automated approach has resulted in a platform that is unmatched with regards to both hyper-localized campaign performance and granular measurement capabilities. The company has also scaled its business globally, now operating in over ten countries and performing campaigns in dozens more.
Marketing Technology News: MarTech Interview with Roli Saxena, President at AdRoll (a Division of NextRoll)
“Ask Locala is the perfect name to describe the power of our platform. We are unique in the industry with our ten years of machine learning algorithms continuously optimizing towards one goal – Drive more consumers to stores and prove the results.”
S4M’s move to the Ask Locala name is designed to better represent the company’s complete suite of advertising and measurement solutions and cement its focus on supporting location-based businesses. Current worldwide events have increased the frequency with which consumer buying patterns have changed, and Ask Locala has been designed from the ground up to create and sustain reliable revenue streams via physical or eCommerce traffic.
Marketing Technology News: The Hidden Value Developer Relations Teams Provide
“It’s important that communities have thriving restaurants, busy shops, and successful auto dealerships! Physical stores are THE social bond that ties us all together. Everyone needs them. Everyone loves them.,” said Christophe Collet, Ask Locala’s CEO. “Our mission is to help them to adapt to the new, post-covid world. This world is a hybrid where the customer journey is no longer digital or physical, but rather it is both at the same time”
“Ask Locala is the perfect name to describe the power of our platform. We are unique in the industry with our ten years of machine learning algorithms continuously optimizing towards one goal – Drive more consumers to stores and prove the results.,” said Cameron V. Peebles, Ask Locala’s Global Chief Marketing Officer. “We know that the marketplace views us as a globally insightful platform that can create local impacts. Whether it’s for audiences, analytics, attribution or activation, our data never sleeps and we are always thinking of new ways to accelerate client ROI.”
Marketing Technology News: Vaiyo enters Metaverse, enables P2P Crypto-transfers, and starts supporting NFT’s