2018’s Cyber Monday Breaks All Records, Reports Adobe

Adobe Leverages Their Powerful Analytics Engine to Conclude Record Sales of $7.9 Billion on Cyber Monday for the Year 2018

Adobe Analytics released a consolidated report to share facts pertaining to Cyber Monday and the holiday week that went by on Monday. Here is a snapshot of the report-

• $7.9 billion spent on Cyber Monday alone – 19.7 percent increment YoY
• $3.7 billion spent on Thanksgiving Day – 28.7 percent growth YoY
• $6.2 billion spent on Black Friday – 23.6 percent rise YoY
• $6.4 billion spent on November 24, 25 – Biggest shopping weekend in the USA
• $58.5 billion spent in November (till the twenty-sixth) – 19.9 percent growth YoY
• $1 billion spent by shoppers on an average, every day – 1 to 26 November till 1900 hours ET
• Buy-Online-Pickup-In-Store (BOPIS) saw a whopping fifty percent increase YoY
• Brick & Mortar stores saw 28 percent higher conversions – thanks to the blending of online and offline shopping

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Adobe also compiled a report specific to mobile phone shopping revenues-

• $2.1 billion in revenues from smartphones for Cyber Monday (up from $1.4 billion in 2017) – 48.1 percent growth YoY
• Smartphone’s traffic share (when compared to the personal computer) grew by 16 percent overall
• 4 % site visits from smartphone – 7.8 percent tablets & 43.6 percent smartphones
• Smartphones generated 34% of revenues – 7 percent tablets & 26.3 percent smartphones

This is America’s first Cyber Monday where more than 50 percent of site visits have happened via a smartphone.

The Most-Sold Products

• Nintendo Switch
• Little Live Pets
• Red Dead Redemption 2
• LG TVs
• Drones (DJI, Air Hogs, Sky Viper)
• Dell laptops
• FurReal Pets
• Amazon Echo devices

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“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in US history,” said John Copeland, Head of Marketing and Customer Insights at Adobe. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the ‘Buy Online, Pickup In-Store’ trend.”

Adobe should be complimented on the way they have detailed the report. These extremely deep-dived statistics are only possible due to Adobe’s Sensei – Adobe’s technology powered by Artificial Intelligence and Machine Learning.

Sensei extracts data from a trillion data points that flow into Adobe’s analytics engine and Magento’s Commerce Cloud — parts of the Adobe Experience Cloud. Adobe’s acquisition of Magento has added major capabilities for Adobe in their digital transformation endeavors.

Here are some statistics about Adobe’s Analytics Engine:

• Analysis of American retail websites – One trillion visits capped so far
• Analysis of SKUs – 55 million
• 80 out of 100 American Retail Behemoths

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