Asian-Pacific Publishers Represent a Majority of Top Earners; Google and Netflix Make Strides in US Rankings App Annie, the most trusted mobile app data and insights company, announced their annual Top 52 Publishers list of 2017, which…
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Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan…
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According to a recent survey by TOPO, it takes at least 18 touches to connect with a single buyer. With call back rates declining and consumers becoming increasingly wary of traditional sales tactics, it’s becoming more and more difficult…
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Synchrony Financial and MassMutual Ventures Throw Strength Behind Payfone's Leading-edge Technology; Investment Will Bolster Payfone's Initiatives in the Retail, Insurance, and Healthcare Sectors Payfone, the world's leading digital…
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ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and…
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Latest Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing…
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Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad Performance on Both the Demand and Supply Side Is Achieved by Running the Range of Native Ad Units The range…
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Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning Supreme The latest Adobe survey of the US consumers has revealed that people spend…
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Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has announced that the company delivered record advertising…
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Newgen Software, a provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) platforms, has been listed as a 'Visionary' in the 'Gartner Magic Quadrant for Intelligent…
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The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo…
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"Chatbots have and will continue to have a huge impact in the online B2B space, making inbound sales teams so much more efficient and successful."Tell us a little bit about your role at Growlabs? As a co-founder, my role spans various…
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Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that…
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To gate or not to gate, that is the question. It’s an argument as old as time. Or at least as old as digital marketing. For many years, the standard arrangement between companies and prospects was that companies would give you a valuable…
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The Zaius-Zendesk Integration is the First B2C CRM-Customer Service Platform Integration for E-Commerce, Retail Marketers that Offers Data from Every Customer Engagement Zaius, a leading B2C CRM that delivers real-time, cross-channel…
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Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's…
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Service-Based Enterprises Can Now Individualize Customer Interactions with Minimal Investment or IT Resources Relay Network, the mobile engagement automation company for leading enterprise service providers, announced the release of its…
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Build Relationships, Manage Deals and Grow Your Business The Nimble Way to Connect, Engage, Nurture and Close Customers While Mobile Contact relationship management leader Nimble released Nimble CRM Mobile 3.0, a social sales and…
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Katabat announced its Katabat 8.1 release, delivering customer-focused improvements to its industry-leading customer experience management solutions. Katabat serves consumer lenders on three continents with cutting-edge solutions that…
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