Influencer marketing trends and the rise of the creator economy are redefining a lot of the fundamentals for marketing and advertising teams. Catch this latest martech weekly highlight to stay updated on the latest martech news, innovations as well as marketing and martech tips and thoughts by the experts:

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MarTech Quote-of-the-Week!

Get to know your product inside and out. Understand, as best you can, the technology that powers it, the IP that drives its differentiation, and the value that the product delivers to the customer.  From the demand generation side of the house, I always recommend a marketing point of view that is very heavily revenue-focused. Long gone are the days when it was enough just to deliver warm leads – tracking value all the way through the marketing funnel is critical not only to confirming marketing value, but also in knowing what programs are really moving the needle for your business.

–Christina Richards, CMO at Virtana

Top MarTech News of The Week: 18^th October to 22^nd October 2021

• Fast Simon Unveils AI-powered Visual Discovery for eCommerce
• Codifyd and Riversand, a Syndigo Company Announce Strategic Partnership to Offer Cloud-Native MDM and PIM
• Prezi Ramps Up Road Show Of Its Video Collaboration Tool For Hybrid Meetings
• Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies
• Cloudflare Collaborates with Microsoft and Major Search Engines to Help Improve Websites’ Search Results
• Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million
• Optable Enables Cookieless Activation for Publishers
• Cloudinary Delivers Integration with Getty Images to Give Users Access to Millions of Creative Images and Videos
• ON24 to Unveil the Next Generation of Engagement for Customers to Succeed in the Digital Era
• Medallia Becomes the Official Feedback Partner for The McLaren Formula 1 Team
• Snowflake Launches Media Data Cloud for Data Collaboration in Media and Advertising Ecosystem
• Aunalytics Wins a 2021 Digital Innovator Award from Intellyx
• Talkwalker and HubSpot Define Top Social Media Trends for a Successful 2022
• Dialpad Acquires Koopid to Offer Comprehensive and Intelligent Omnichannel Support Through Dialpad Contact Center
• Precisely Integrates with ServiceNow to Maximize Customer Trust in Data
• New Study Reveals Pivotal Role of Customer Experience (CX) in Driving Business Results
• Smart AdServer Integrates with Publica
• PubMatic and Semasio Expand Partnership and Deliver Increased Reach for Omnicom Media Group
• Viant Powers Purchase-Based Audience Capabilities Through Wiland Partnership
• Automation Anywhere Launches New Contact Center Solution, Empowering Enterprises To Deliver Better Service, Faster
• IBM Acquires Leading Adobe Workfront Consultancy
• Marketers Get Candid About Customer Engagement in Drift State of Conversational Marketing Report
• Affinity Solutions and ABCS Insights Partner to Provide Full Funnel Attribution Based on Card Purchase Data
• Uniphore Unveils the Industry’s Broadest and Most Comprehensive Conversational Automation Platform
• BigCommerce Launches Ads and Listings on Google, Giving Merchants a One-Stop Shop to List and Sync Products for Free
• DoubleVerify Launches Contextual Targeting Solution for Digital Publishers
• Hisense Officially Sponsored FIFA World Cup Qatar 2022, President Jia Shaoqian Said: Adhere to “Certainty” in Uncertainty
• Olo to Acquire Wisely, a Leading Customer Intelligence and Engagement Platform for Restaurants
• Alteryx Acquires Lore IO to Dramatically Enhance Enterprise Analytics for Cloud Data
• VideoAmp Raises $275M in Funding at $1.4B Valuation

MarTech QnA with the Expert

The future is custom, curated, advertising on an individual level. You can already see this being implemented. Have you ever just thought of something, let’s say a new chair, and the next thing you know you’re seeing chair ads! This level of customized and targeted advertising can only be achieved through automation and feed management. Recently, the privacy of this data has come into question so depending on the outcome, we could see technologies shift again. At least in terms of re-targeted ads. This has led many companies to create and offer useful information in exchange for contact information or permission to contact individuals. As these rules of engagement become more solidified, eCommerce will adapt accordingly. –Rob van Nuenen, Co-founder & CEO at Channable

 MarTech Articles on ABM, AI and Customer Experiences, Advertising Trends in the Creator Economy!

• ABM in 2022 and Beyond: Insights, Opportunities and More!
• Biggest Learnings and Takeaways from the Netflix Journey…
• AI Powered Creative Writing Platforms can Help Brand Marketers!
• 3 Data-Driven Strategies to Jump-Start ABM Success
• Elevating Your Privacy Policy to Attract Customers
• New AI tools and “human in the loop” technology enables enterprises to scale customer experiences
• The Evolution of Customer Journey Management, For Marketing and Beyond
• How the Creator Economy is Redefining Advertising
• Autonomous Service Technology is Putting Customers in the Driver(less) Seat

Catch the Latest Episodes of our SalesStar Podcast!

Episode 100: Tools And Technologies That Help Drive Better Team Efforts: With Shawn Herring, VP Marketing At PandaDoc

Episode 99: Paroma Sen Of SAP Speaks With Paroma Sen Of SalesTechStar.Com On The Importance Of DEI In B2B Marketing And Sales

Episode 98: Intent Data Is Crucial To B2B Sales And Marketing: With Mike Burton, Co-Founder & SVP Data Sales, Bombora

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap