Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data

Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers.

With the Oktopost integration, HubSpot users gain a wealth of insights into their audiences’ social media activity, which they can use to enhance their lead scoring, nurturing, segmentation, and attribution programs. For every social engagement – be it a click, mention, or conversion – Oktopost captures this raw data to enrich lead profiles within HubSpot. The more social insights inbound marketers have, the more effective they can be at creating highly targeted campaigns that push leads through the funnel.

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“At HubSpot, we’re always looking for innovative companies that allow our clients to upgrade and enrich their marketing programs,” said Brad Coffey, Chief Strategy Officer at HubSpot. “We’re excited to have Oktopost on as a Connect Partner and know they’ll bring value to our customers by enabling them to leverage social engagement to send the right message, to the right person, at the right time.”

“Entering the HubSpot ecosystem as a Connect partner is more than an integration; it allows Oktopost to accelerate the growth of HubSpot customers,” said Daniel Kushner, CEO at Oktopost. “With lead and revenue attribution ranking highly on any CMOs agenda, the Oktopost-HubSpot partnership empowers CMOs with valuable social engagement data so they can accurately associate a lead with a specific social post, network, and campaign.”

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Together, Oktopost and HubSpot strive to help B2B marketers worldwide break data silos and prove the true ROI of social media, beyond likes and shares. “Here at Optimove, we thrive on data, and always look to integrate all available data points across our technology stack. With Oktopost, we can capture relevant activity on various social networks and leverage it for lead scoring and for better context when communicating with our leads,” said Amit Bivas, Head of Marketing at Optimove.

Oktopost’s data-driven approach to helping B2B marketers establish their social media ROI is verified by various partnerships with Act-On, ClickDimensions, Eloqua, Marketo, and Salesfusion. If you’re a HubSpot and Oktopost user, and would like to set up the integration or gain actionable use cases, feel free to reach out to your respective customer success manager.

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