Sprout Social Acquires Repustate

Acquisition will strengthen sentiment analysis and natural language processing functionality in Sprout’s unified social media management platform

Sprout Social, Inc., an industry-leading provider of social media management software, announced the acquisition of Repustate, an innovative sentiment analysis and natural language processing company. Through this acquisition, Sprout will increase the power, breadth and automation of social listening, messaging and customer care capabilities with added sentiment analysis, natural language processing (NLP) and artificial-intelligence (AI).

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack

“Sentiment analysis and artificial intelligence are key to managing social media at scale and with the addition of Repustate technology, we’re excited to bring an even deeper set of capabilities to our customers,” said Justyn Howard, Sprout Social’s CEO and Co-Founder. “We believe the addition of Repustate’s AI, domain expertise and talented team will accelerate our technology roadmap across core Sprout products including aspect-based and industry sentiment within our social listening capabilities and enhanced functionality for inbox messaging and social customer care.”

Founded in 2010, Repustate uses AI-powered semantic technology to model sentiment analysis, text analytics and enterprise search solutions. Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence.

“We are excited to accelerate our existing technology roadmap across both our social listening and social customer care efforts with the addition of the Repustate technology and team,” said Joe Del Preto, CFO. “We expect the financial impact to be immaterial to our previously communicated near term financial goals. However, we expect these technology investments to provide upside to our medium term growth goals beginning in calendar year 2024.”

Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M