Marketing Technology Highlights of The Week: Featuring Integrate, Adobe, Salesforce, Yahoo! and more!

For marketers and sales teams to drive faster closures and optimize their efforts, it is important to not only understand who their buyers are but also who and what influences their decisions; find out more from this latest martech weekly highlight by Martech Series:

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MarTech Quote-of-the-Week!

Most marketers understand that digital marketing has shifted to a local focus. The pandemic has only amplified the need to reach real local consumers through high-value engagements. According to Forrester, 60 percent of businesses still believe that physical locations drive the majority of business – even despite the challenges of lockdowns and the shift to online purchasing. The disconnect between what is happening at the corporate level and local level can cost companies dearly.

–Monica Ho, Chief Marketing Officer at SOCi 

Top MarTech News of The Week: 25th October to 30th October 2021

• Integrate Appoints Mike Kaplan as New Chief Customer Officer
• Unbounce Readies for Next Wave of Growth With Appointment of Felicia Bochicchio to Chief Executive Officer
• Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud
• Sonobi Acquires Amply to Deliver Comprehensive Monetization and Programmatic Solutions for Publishers and Advertisers
• New ON24 Platform Innovations Deliver the Next Generation of Engagement
• Piiano Raises $9M Seed Round to Transform Enterprise Data Privacy
• Salesforce and DocuSign Team Up to Enable Contract Collaboration Through Slack, Help Drive Customer Revenue
• Infor Acquires Lighthouse Systems
• Simon Data Deepens Its Data-Driven Personalization With Advanced Cross Channel Marketing Platform
• Yahoo & Merkle Strengthen Identity-Based Targeting, Performance & Measurement for Advertisers
• VidMob Has Agreed to Acquire Chiligum to Add Creative Automation to its Intelligent Creative Platform
• Optimove Announces Integration with Criteo to Scale Multichannel Marketing Orchestration
• RudderStack Announces Partnership with Amplitude to Enable Deeper Product Analytics
• Aternity Unifies Customer and Employee Digital Experience Management with New User Journey Intelligence
• 8×8 Delivers New XCaaS™ Enterprise Meetings Capabilities for Improved Company-wide Collaboration
• Zendesk to Acquire Momentive and Its Iconic SurveyMonkey Platform
• Thoma Bravo Completes Acquisition of Medallia

MarTech QnA with the Expert

Having an online presence is paramount for any business to succeed in today’s digital age. The recent pandemic has emphasized, beyond doubt, that if you cannot do your business online, you cannot do business at all. A business’ online presence helps build relationships between a business and its customers, both existing and potential. 

–Yaniv Vakrat, Chief Business Officer at Wix 

 

MarTech Articles on Post-Pandemic Marketing Tips, Call Analytics and its Benefits, The Basics of NFTs!

• The Post-Pandemic Field Marketer: Evolving Roles and the Lessons of COVID
• How to use email signatures to boost customer satisfaction
• 5 Ways an Integrated Tech Stack of Apps You Already Have Can Accelerate Business Growth
• In-Store Digital Advertising as a Lucrative Revenue Stream for Retailers
• Upcoming Trends In Conversion Every Marketing Executive Should Know
• COVID Pandemic Creates New High-Tech Hotbed
• Marketing in a Cookie-less World
• How can Marketers Benefit from using Call Analytics Platforms?
• Benefits Of Using Targeted Ads and Chats To Drive ABM Success
• The Basics of NFTs – What Should B2B Marketers Know?

Catch the Latest Episodes of our SalesStar Podcast!

Episode 101: Evolving Trends In Sales And Salestech With Amy McClain, Senior Manager Of Sales Enablement, Calendly

Episode 100: Tools And Technologies That Help Drive Better Team Efforts: With Shawn Herring, VP Marketing At PandaDoc

Episode 99: Paroma Sen Of SAP Speaks With Paroma Sen Of SalesTechStar.Com On The Importance Of DEI In B2B Marketing And Sales