Tokens.com Corp., a publicly-traded company that invests in web3 assets and builds businesses linked to crypto staking, the metaverse and play-to-earn gaming, is pleased to announce that its subsidiary, Metaverse Group, has completed development of a metaverse experience and conference center for The UPS Store in partnership with Coffee Digital. The project includes a digital land lease and the creation of the first ever metaverse business center.

The UPS Store launched its first step into the metaverse by building a content destination to help promote its new campaign ‘Be Unstoppable.’ This installation was developed in the Decentraland metaverse platform by Coffee Digital and Metaverse Group. It includes a multi-level building, where small business owners and the next generation of entrepreneurs are able to visit and learn how to build a successful and sustainable business.

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“We are proud to add The UPS Store to our client roster. Our ability to deliver innovative web3 strategies allows us to continue to work with North America’s most impactful brands.”

“Our collaboration with Lagardère Group’s Coffee Digital creative agency to build the first of its kind metaverse business center for The UPS Store solidifies our position as a leading provider of services that bring businesses to life in web3 environments,” said Andrew Kiguel, CEO of Tokens.com. “We are proud to add The UPS Store to our client roster. Our ability to deliver innovative web3 strategies allows us to continue to work with North America’s most impactful brands.”

The business center features three stories where small business owners are able to visit and learn more about entrepreneurship and sustainable business practices. The Helping You Be Unstoppable Store features a hologram at the front entrance, an on-demand, curated news-feed, and a video player that streams best small business practices for success. All curated content about small business practices is provided by Inc. and Fast Company.

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