Marketing Technology Highlights of The Week: Featuring Mimecast, ZoomInfo, Magnite, Piano and more!

For marketers to thrive today, it is crucial to use the right components of their martech at the right time to drive traction! Catch more tips, insights and best practices in this weekly highlight by MarTech Series:

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MarTech Quote-of-the-Week!

 

Conversational marketing tools powered by AI is the best solution for businesses. The average conversation length with a ManyChat-powered Instagram Automation is 10 minutes, which is far more engaging than an ad impression, an ad click or even a website visit. With an AI powered conversation tool handling DMs, business owners and marketers can focus their resources elsewhere, while still ensuring their customers are being taken care of.

–Mike Yan, CEO and Co-founder at ManyChat 

 

Top MarTech News of The Week: 07^th Feb to 11^th Feb

• Gartner Predicts 25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
• Mimecast to Highlight API Integrations and the Power of Together During Free Virtual Conference
• AUDIENCEX Debuts Admatx, Self-Service Platform That Democratizes DSP Access for Small and Middle-Market Agencies and Brands
• Trulioo Acquires No-Code Orchestration Solution HelloFlow to Accelerate Digital Onboarding and Advance its End-to-End Global Identity Platform
• ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS
• Magnite Expands CTV Business in India With Samsung Ads, Launches Programmatic Offering for AVOD Service Samsung TV Plus
• AppDirect Acquires Leading Canadian Cloud Technology Provider, ITCloud.ca
• Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey Orchestration

MarTech QnA with the Expert

Everything starts and ends with the user. And we believe product marketing should first and foremost understand the market by conducting market research, regularly talk to customers, and deeply understand the competitive landscape to identify target markets and personas. It’s also critical that we dig into our ideal customer’s key problems, how our product solves them, and reasons to believe that we solve them better than alternatives. 

–Zoe Black, VP of Product Marketing, Vimeo 

MarTech Articles on Zero-party Data, Marketing Automation, Retail Marketing Best Practices 

• A Boon for Marketers: New Standards and Technology Reestablish Trust in the Phone Call
• Seize the Data: How Sports Sponsorship can Win a Bigger Piece of the Marketing Pie
• Shape Your Digital Future with Zero-Party Data
• 4 Tips To Nail Marketing Automation
• 8 Smart Tips in Organizing And Hosting Successful B2B Webinars
• How To Power Up Your Retail Marketing Strategy With Online Catalogs
• Data is the lifeblood of knowing demand: How marketers can leverage data to overcome supply chain issues
• In What Ways do B2C and B2B Social Media Marketing Strategies Differ?
• Personalization and Hyper-Targeting in B2B Marketing Through 2022: A Quick Overview
• Understanding Data Lakes: What Should Marketers Keep In Mind
• How Can Marketers Measure The Effectiveness of their Podcasts?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here! 

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic