Marketing Technology Highlights of The Week: Featuring OpenWeb, SailPoint, WooCommerce, Zoom and more!

As the B2B marketing industry gets back to a new work week after the Easter weekend, it will be exciting to see what new innovations and trends crop up! Until then, here’s a snippet into the latest highlights from the past week:

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MarTech Quote-of-the-Week!

One piece of advice we’ve been honing in on is that publishers need to lessen their dependence on Google and Facebook.  Rather than focusing on third-party data, publishers need to control their own audience. How can they do that? Replace the third-party cookie and invest in strategies that will help publishers better understand their audience.–Jeff Kupietzky, CEO at Jeeng 

Top MarTech News of The Week: 11th to 15th April

• SailPoint to be Acquired by Thoma Bravo for $6.9 Billion
• Quiq Raises $25 Million Series C Funding Led by Baird Capital
• EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses
• OpenWeb Aims to Power the Social, Open Internet with $100M Acquisition of ADYOULIKE
• WooCommerce and Pinterest Announce Strategic Partnership
• Zoom Announces Platform Innovations to Elevate the Total Customer Experience
• tvScientific Launches CTV Performance Advertising Solution for Games
• TuneIn and Amazon Team Up to Deliver Live Premium Audio Experience to Alexa Customers

MarTech QnA with the Expert

What’s most interesting to me about marketing today is how quickly things are changing, not just from a technology perspective (there are millions of ways to understand, track, measure behavior) but from a consumer trends perspective. Global experiences over the past two years have accelerated the changes in how people interact and make decisions. This means that how we plan and communicate with our fans changes much more frequently.

MarTech Articles on ABM,  Authenticity in Marketing, Consumer Expectations and More!

• Account-based Marketing Drives personalization
• Responsible Marketing Practices for 2022, What Should it Entail, Leading Brands that Sport Good Responsible Marketing Practices, Examples, etc
• Impact for Innovation: A Guide to Building a Mission-Driven Brand
• What Marketers Can Learn from a Simple Gesture: The Handshake
• Three Retail Trends to Expect in 2022 and What They Mean for Marketers
• The Power Of Authenticity Is Key With The Rise Of Influencer Marketing
• Marketers Can Lead The Way To Representation For Women
• Marketers: Wondering What Consumers Expect in 2022? We Asked Them
• Gen2 RPA Hits a Homerun By Solving The Broken Bot Syndrome

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign