From Sendbird’s new no-code AI chatbot, to Vibe.co’s and Ad-Shield’s new funding round; catch the latest from this week’s martech highlight:

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Marketing Quote-of-the-Week!

Machine learning (ML) has significantly transformed the media buying landscape over the past two decades, introducing unprecedented efficiency and effectiveness in targeting, optimization, and spending. This transformation has been driven by advancements in algorithms and computing power, enabling advertisers and agencies to leverage vast amounts of data for more informed decision-making.

– Dr. Aaron Andalman, Co-Founder and Chief Science Officer at Cognitiv

Top MarTech News of The Week: 26^th Feb to 01^st March

• Ad-Shield Raises $2M to Accelerate Adoption of Its Next-Gen Adblock Recovery Solution for a Healthier Digital Ad Ecosystem
• Revolutionizing SEO: WordLift Launches AI-Powered Innovation Hub
• AdTheorent Launches Point, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers
• Sendbird Introduces a No-code AI Chatbot to Help SMBs Automate Customer Interactions
• Lytho Enhances Content Creation Capabilities with Acquisition of DivvyHQ
• Cinelytic Unveils Groundbreaking Streaming Score to Forecast and Track Digital Content Consumption Globally Across All Platforms
• LiveRamp Launches Unified Data Collaboration Platform Featuring Composable Technology
• Vibe.co raises $22.5M to become go-to Streaming TV Ad Platform for SMBs

MarTech QnA with the Expert

This year, as a whole, the industry is still in the exploration phase of how AI can best support marketing initiatives and martech platforms. It provides efficiency improvements for sure, but hasn’t disrupted the current setup yet. However, in the coming years, generative AI will make a much bigger splash in the industry. – Riikka Söderlund, CMO at Katana

• Parallels Between B2B Demand Gen and Display Advertising in the Early 2000s
• 2024’s Influencer Marketing Roadmap – AI, Brand Ad Spends and the Journey From Influencer to Entrepreneur.
• Marketing Beyond the Cookie with Zero- and First-Party Data
• Personalisation Versus Intrusion In The Era of AI Marketing
• 2024: The Year of AI Investments
• Influencer Marketing Trends for 2024
• Why Experience Mapping is Critical for Your Business
• The Evolution of Social Media Marketing
• Mobile Marketing for B2B Marketers: What to Keep in Mind?
• How is AI Enhancing the Interactive Content Experience?
• How do you Leverage Consumer Buying Psychology in E-commerce?
• How Do CRMs Help Improve Customer Experience Management and Productivity?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline