Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership:

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Marketing and Marketing Tech Quote-of-the-Week!

AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come down in commerce, it will be interesting to see how storytelling and branding improves across product categories. We’re in a world where there are more options than ever, so the methods a brand uses to effectively communicate and connect with their audience, wherever their audiences are (ex: social channels, commerce sites, watching videos), will build a strong customer base and loyalty.

–  Zoe Lu, SVP, SMB @ Pacvue

MarTech Shout out-of-the-Week!

Adobe Marketo

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey

Top MarTech News of The Week: 9^th to 13^th Dec

• DoubleVerify Launches Industry-Leading GenAI Protection to Safeguard Brands from Low-Quality, AI-Generated Content
• Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses
• Roku and FreeWheel Announce New Programmatic Partnership

MarTech Articles on CDPs, AI in MarTech, MarTech Pitfalls and more!

• Broken Boundaries: Google’s Policy Breach and the Risk of Targeting Minors
• How B2B CMOs Can Build The Right Full-Funnel Marketing Strategy for 2025
• How Diversifying Marketing Channels Will Maximize Return on Ad Spend
• The Evolving Role of CDPs in the Marketing Landscape
• The Evolution of Data Analytics in Marketing
• AI In MarTech: Top AI Powered MarTech Innovations in 2024
• Avoiding Martech Pitfalls: Lessons from Marketers

MarTech Q&A of The Week

Marketers and advertisers should focus more on zero-party data because it’s consent-based, deterministic and gives consumers greater control, thereby making it more sustainable, especially when compared to cookies. 0PD solves for the future, transforms how consumers give data and provides much richer insights for activation.

–Will Oatley, Co-founder @ mplus

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks