Bonitasoft Introduces New Innovative Features and Customer Service Center to Help Application Teams Automate and Optimize Business Processes

The Future of B2B Marketing Has Been Recorded: Casted Launches New Amplified Marketing Category, Introduces World's First Amplified Marketing Platform

Amplified marketing technology leader expands platform, offering robust video functionality to enhance customer experience and engagement

Casted, the first Amplified Marketing Platform and the go-to podcast solution for enterprise marketers, today announces the addition of Casted Video to make the platform an all-encompassing, first-class audio and video platform that helps marketers capitalize on their marketing assets.

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Casted Video expands on the current Casted platform with robust video player functionality, allowing customers to manage their audio and video assets in a central place. With the addition of Video, customers can:

Upload and manage video assets within the Casted platform.
Amplify videos by simply selecting text from a transcript and generating dynamic, brand-ready video clips.
Garner insights from viewers, including demographic information and how they engage with the content.

This ultimately influences sales and marketing decisions moving forward to accelerate the sales cycle and impact revenue.

With Casted Video, Casted also introduces Collections, a new concept that allows users to store, organize, and amplify one-off audio and video content, like recorded events, webinars, brand videos, customer success stories, and personalized demos, just as effectively as they do podcasts. This allows the recently announced Casted search function to filter singular items within applicable collections, making it easier for teams to find and reuse existing content in the platform.

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“As a platform for B2B marketers, by B2B marketers, we know first-hand the needs of today’s enterprise marketing teams. According to a survey by Demand Gen Report, 46% of buyers reported engaging with video and interactive content in the early- and mid-stages of their purchasing process. The Casted platform empowers marketers to easily serve their audiences the content they actually want throughout that journey,” said Lindsay Tjepkema, CEO of Casted. “By expanding our product with Casted Video, we are further transforming the way marketers create content and we’re closing the loop between audio, video, and text.”

Casted customers will use the enhanced platform to create an extensive, all-encompassing, and seamless audio and video experience for their end-users. Casted allows its customers to embed content into their sales and marketing assets, transcribe audio and videos for additional assets, create and share key takeaways, reuse materials in a different medium such as blog posts or social media content, and more.

“We are creating a first-class, all-in-one solution to help teams amplify their assets easily and efficiently,” said Adam Patarino, Co-Founder, Product and Technology, of Casted. “By expanding our video and audio capabilities, we are allowing customers to use the Casted platform in ways that make sense for their team workflow and their goals.”

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Umbraco 9 ‘Future Proofs’ Content Management System with Complete Move to .NET 5/ASP.NET Core

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September 28, 2021

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Latest Version of Flexible, Open-Source CMS Offers Web Developers and Agencies Higher Performance, More Scalability and Compatibility with macOS, Linux, Microsoft

Umbraco launched Umbraco 9, the latest version of the user-friendly, flexible, fully customizable and robust content management system behind sites for leading brands such as NFL, J.P. Morgan, Rubbermaid and the State of New York. Umbraco 9 features a complete update of the CMS’ technology stack, with a move from .NET Framework to now running completely on .NET 5 (previously known as .NET Core). This unique transformation offers better performance and scalability, a cleaner architecture, and compatibility with macOS, Linux and Microsoft Windows, opening up Umbraco to a larger pool of web developers.

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.@Umbraco future-proofs its #CMS with the launch of Umbraco 9, the latest version of its user-friendly, flexible, fully customizable & robust content management system behind sites for leading brands such as @NFL, @jpmorgan, @rubbermaid, & @NYGov

“Moving Umbraco completely to the latest version of .NET future proofs the platform, providing a robust CMS on the most relevant and modern technology familiar to—and expected from—today’s web developers,” said Kim Sneum Madsen, CEO, Umbraco. “Making Umbraco cross platform as well means web agencies struggling to find developers will have even more options as Linux and macOS developers—and not just those working on Windows—recognize the benefits Umbraco offers.”

Founded in 2005, Umbraco’s CMS family includes the flagship, open-source Umbraco CMS; Umbraco Heartcore, a headless CMS; Umbraco Cloud; and Umbraco Uno, a one-stop platform for non-technical marketers and creative agencies. With help from its active community of more than 220,000 members, including a large “best-of-breed” partner network that offers customized solutions that integrate with Umbraco, the company now counts more than 700,000 websites worldwide—the majority in Europe and the U.S.—running live on its solutions.

Testers Tout Performance, Clear Upgrade Plan for Up-to-Date CMS

The launch of Umbraco 9 also kicks off a steady release cadence for new major versions of Umbraco. This new cadence is aligned with Microsoft .NET Long Term Support (LTS) releases, which means users can be confident that future Umbraco LTS versions are always updated to the latest Microsoft technology.

“With Umbraco now on .NET 5, not only do we get some significant baseline improvements from the framework, but we can finally take advantage of some of the huge performance gains available in these latest .NET releases,” said Benjamin Carleski, senior developer, ProWorks Corporation. ”Umbraco 9 brings the latest advances to the CMS, such as string and Regex optimizations, and is fully compatible with .NET 6, with its round of further enhancements, when it releases later this year. Umbraco developers will also get access to an improved config system, Lucene.NET 4 enhancements, better member/user integrations, and so much more that has been added to Umbraco in v9.”

With help from long-time users such as Carleski, and thousands of other members of Umbraco’s open-source community, Umbraco 9 is “clearly ready for global use,” Madsen added.

“Developers and their web agencies can be confident using Umbraco 9 for new projects today and long into the future, all without worrying about multiple frameworks or running multiple versions in tandem,” he said. “They get a user-friendly and up-to-date CMS on modern and secure technology with a clear upgrade plan, making it even easier to create new digital experiences for themselves and their clients.”

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AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

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September 28, 2021

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

With AdAdapted, brands can now access users across the Tasty platform and leverage recipes to encourage shoppers to Add-to-Bag.

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.

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“With our long-standing relationship with Walmart and AdAdapted’s expertise in the add-to-list space, AdAdapted is the ideal partner to assist in this goal.”

This new partnership will benefit brands and consumers alike. AdAdapted, Tasty, and Northfork will provide a unique Add-to-Bag service to CPG brands while simultaneously enabling consumers to directly select items for pickup or delivery at Walmart stores nationwide.

AdAdapted’s patented one-click, add-to-list technology helps brands reach the right shopper at the right time and see real-time purchase intent. As a result of AdAdapted’s integration with Tasty, brands will now be able to ensure that their promoted products can be added to the Walmart “bag” within the Tasty app while consumers engage with Tasty in-app content, such as recipes and other food inspiration.

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“AdAdapted is extremely excited to work alongside Tasty to expand each of our unique offerings in the CPG space,” said Mike Pedersen, Founder and CEO of AdAdapted. “We look forward to helping our CPG clients engage recipe-minded shoppers while also assisting Tasty in streamlining the Add-to-Bag process.”

Tasty puts more than 6,000 recipes at users’ fingertips and includes an integration with Walmart that allows shoppers to add recipes directly to their Walmart “bag.” When they are ready, shoppers can choose to “Go Check Out at Walmart” and their whole bag is transferred over to Walmart.com or the Walmart app, where they can purchase and schedule their groceries for either curbside pick-up or delivery options.

“Tasty sets out to make cooking more accessible for our audience, and as part of that mission we are always looking for ways to make the conversion experience as frictionless as possible, and get our users the items they need to make our recipes,” said Brendan Kelly, Senior Vice President of Brand Partnerships at BuzzFeed. “With our long-standing relationship with Walmart and AdAdapted’s expertise in the add-to-list space, AdAdapted is the ideal partner to assist in this goal.”

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Securing Customer Data Tops IT Leaders’ Priorities in 2021: Egnyte’s Annual Data Governance Trends Report

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September 28, 2021

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41% of IT leaders say content sprawl is increasing the risk of data breaches and leaks

Egnyte, a leader in cloud content security and governance, released their 2021 Data Governance Trends Report. The report is based on a survey of 400 IT executives conducted in July 2021, examining the challenges of securing and governing unstructured content in today’s hybrid and remote work environments.

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A key finding of the research is that unchecked data growth, combined with a lack of visibility, is increasing the risk of breaches, ransomware, and compliance violations dramatically. More than half of companies (52%) use more than ten sanctioned file storage repositories, and 40% report unsanctioned cloud storage in use across the organization, as well as rampant use of informal repositories like email, Slack, and DocuSign.

“Companies are struggling with how to get a handle on the vast amounts of unstructured data they generate, and this is going to continue as the new hybrid work model proceeds into 2022,” said Kris Lahiri, Co-Founder and Chief Security Officer at Egnyte. “IT executives are forced to look for new solutions that can meet their growing needs to house and analyze those unstructured data sets and keep their content safe no matter where it is accessed.”

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With companies continuing to see their data expand, six major trends emerged in the 2021 Data Governance Trends report:

Remote work remains a reality: 88% said employees will work remotely at least some of the time throughout 2022.
Content sprawl is creating more risk: 100% of IT leaders say data is stored in informal repositories like email, collaboration portals, and local devices. They also rate these among the hardest to secure.
Ransomware is in the spotlight: Ransomware is now the top security concern for larger companies (1,000+ employees). 25% of all IT leaders say this is their biggest worry.
The impact of ransomware divides IT leaders: Concerns about being locked out of company data are nearly matched by worries over data being publicly exposed.
Small to midsize businesses (SMBs) are at a security disadvantage: With 80% of respondents planning to invest in new security solutions, SMBs are far less likely to have the tools in place and resources to implement them, moving forward.
The future of AI in security is unclear: Almost all respondents (99%) plan to implement AI applications within the next year, however, more than two-thirds of respondents say leadership isn’t ready to fully commit to AI.

Alteryx and UiPath Expand Partnership, Broaden Analytics Automation with New Connector

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September 28, 2021

Alteryx and UiPath Expand Partnership, Broaden Analytics Automation with New Connector

Customers of Alteryx and UiPath can now Automate End-to-End Analytic Processes Leveraging Valuable Data in Legacy Enterprise Systems and non-API Sources

Alteryx, Inc, the Analytics Automation company, and UiPath, a leading enterprise automation software company, today announced the expansion of their strategic partnership and new integrations with a connector as part of Alteryx’s recent product release. Alteryx will also participate in an expert panel at the UiPath FORWARD IV conference, taking place October 5-6 in Las Vegas, where the company will be exhibiting its Analytic Process Automation (APA) Platform and bi-directional integration with UiPath.

Together, Alteryx APA + UiPath Robotic Process Automation (RPA) eases the process of digital transformation by unlocking the value from enterprise data. As organizations modernize their infrastructure, data can remain trapped in legacy systems and other sources that lack the necessary APIs for access. Thanks to RPA, organizations with repetitive processes involving data residing in homegrown, older, or non-API systems can now achieve faster time to insights and reduce the risk of error.

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“We are excited that our technology partnership with UiPath provides robust integration between analytics and RPA for more intelligent business processes,” said Suresh Vittal, chief product officer of Alteryx. “The newly released connector accelerates value for mutual customers by making it easy to invoke UiPath bots from within an Alteryx workflow, enabling automated analysis and augmented robotic intelligence to drive smarter business outcomes using every byte of data in the organization—even the ‘dark’ data hiding in legacy systems.”

With Alteryx and UiPath, organizations have achieved significant business outcomes, including the accelerated delivery of unemployment benefits to Florida residents early in the Covid-19 pandemic. During the UiPath FORWARD IV conference participants can hear how a team from the State of Florida was able to take a legacy system capable of processing just a few thousand applications to over 2 million applications using Alteryx to train UiPath bots that sorted and backdated millions of pages of paperwork.

“The continued partnership with Alteryx, including the addition of the connector, emphasizes the strategic value the company brings to the UiPath technology partner ecosystem,” said Ted Kummert, executive vice president of product and engineering at UiPath. “By giving users the ability to execute a UiPath process directly in an Alteryx workflow and connecting that process with Alteryx’s data preparation and advanced analytics furthers the ability for UiPath to help data scientists and engineers gain access to all of the data they need, and in the shape that they need it.”

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Sensibill Expands Data Capabilities with New Invoice Extraction API

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September 28, 2021

Sensibill Expands Data Capabilities with New Invoice Extraction API

Company enables quick, efficient and accurate extraction of invoices at scale

Sensibill, the only customer data platform designed specifically for the financial services industry, today announced the launch of its Invoice Extraction API. Sensibill has expanded its industry-leading extraction services beyond its Receipt Extraction API to include invoices, offering another source of customer data for financial services companies.

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.@getsensibill’s new Invoice Extraction API automates and streamlines invoice extraction for #smallbusinesses, while #finserv companies gain a deeper understanding of their customers’ expenses to support their personalization efforts.

Sensibill’s advanced invoice extraction solution enables small businesses to upload paper and digital invoices seamlessly and quickly. Unlike other options in the market, the process is completely automated, helping small businesses like accounting firms reduce errors, costs, and time of manual entry. The proprietary optical character recognition (OCR) and sophisticated machine-learning (ML) technology also categorizes, normalizes, and structures all key invoice fields, inclusive of over 150 data fields, including merchant, total, items, taxes, invoice number, due dates, amount dues, and more. As a result, financial services companies gain clean, structured outputs in industry standard formats, providing unprecedented insights into their small business customers’ psychographics, behaviors and needs.

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Craig Agulnek, Vice President of Product at Sensibill, said, “As we continue to expand the types of financial documents we analyze, new and exciting possibilities emerge for both us and our clients. With our best-in-class invoice extraction solution, which is built upon leading security and privacy standards, small businesses can streamline what has been a historically cumbersome process, making invoices easily understandable and categorizing them at the item-level in real-time. Not only does this boost efficiency and accuracy, but allows financial services companies to better understand their small business customers, ultimately contributing to revenue growth and a stronger competitive posture.”

Sensibill’s solution is lightweight, easy to integrate and developer-friendly; financial services companies don’t need technical backgrounds or expertise to start extracting invoices within minutes. Ideal for accounting and expense management providers, this solution scales across merchants of all sizes and supports various invoice formats. By streamlining and automating invoice extraction, these companies can eliminate manual data entry for their finance teams, reducing manual errors and increasing efficiencies. Companies can then use these insights to offer greater visibility into customers’ business expenses, further surfacing proactive savings, recommending additional products and services, helping them prepare for tax season, and more. Those that use both the Invoice and Receipt Extraction API can gain deeper insight into customer spend and personalize experiences at scale. Agulnek added, “The combination of these products makes personalization efforts attainable and achievable for any company.”

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Plum Voice launches AI Fusion™: Synergistic Use of Natural Language Resources from Amazon, Google, IBM, Microsoft and Nuance to improve Intelligent Virtual Agents (IVA)

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September 28, 2021

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As more companies look to improve consumer engagement and streamline customer service operations, AI Fusion™ from Plum Voice streamlines the process of creating and tuning intelligent virtual agents by tapping into best-in-class AI capabilities from Amazon, Google , IBM , Microsoft and Nuance .

Plum Voice, the leading communications platform-as-a-service (cPaaS) provider for voice applications, announces AI Fusion™, a set of platform features facilitating the creation of intelligent virtual agent (IVA) applications that can simultaneously leverage AI resources from Amazon, Google, IBM, Microsoft and Nuance.

AI Fusion™ helps developers and companies benefit from the best aspects of various evolving AI resources, minimizes lock-in to any one AI engine, and accelerates the timeframe for deployment of effective AI solutions.

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“Our platform was already providing top notch first call resolution rates, and now AI Fusion™ enables further gains in automation rates and consumer satisfaction.” Matt Ervin, CEO

Plum Voice has also augmented its pre-built application templates and modules to leverage AI Fusion™ in virtual agents for consumer finance, healthcare, utilities, education, and other industries. Even legacy virtual agent applications running on the Plum Voice platform can now leverage multiple AI engines in real-time as needed to improve outcomes. Applications are created and augmented via Plum’s curated collection of APIs and/or via the Fuse visual builder, a tool that enables low-code/no-code dialog construction and management.

“AI Fusion™ furthers the core mission of Plum Voice, which is to provide a comprehensive, secure, and reliable set of communication building blocks to enable digital transformations of the customer journey,” said Matt Ervin, CEO of Plum Voice. “Increasingly those customer journey transformations involve leveraging AI efficiently.”

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Billions of voice dialogs have already been successfully automated on the Plum Voice platform, and clients on average achieve first call resolution and call containment rates of over 80%. High automation rates are the result not only of advancing AI capabilities but also the tools that Plum Voice provides for application monitoring and iteration.

“Our platform was already providing top notch first call resolution rates, and now AI Fusion™ enables further gains in automation rates and consumer satisfaction,” points out Matt Ervin. “Moreover, the AI Fusion™ ecosystem supported by Plum Voice will continue to evolve as the cutting edge of technology progresses. Our clients will benefit from advances in AI on a variety of fronts. The hard work invested to optimize dialog state transitions and business logic remains useful even as the underlying AI resources improve.”

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Wondershare Anireel Makes it Easy to Create Animated Explainer Videos

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September 28, 2021

Embrace a Lightning-Fast Video and Audio Experience with the AI-powered Wondershare UniConverter 14.0

Turn scripts into videos, animate images, and enjoy text-to-speech functionalities to streamline animated videos

Creating quality animated explainer video content isn’t always easy, especially for beginners and enthusiasts. Whether it’s writer’s block with coming up with fresh, new ideas or the lack of necessary equipment and budget, animation video creators sometimes face daunting issues. As a leading company in digital creativity software, Wondershare has launched Wondershare Anireel, an animated video editing software with rich, fun elements, and scenes to help animated video creators easily create, edit and finish an impressive video.

“Anireel provides a faster and smoother animated video creation experience with customizable elements to bring anyone’s imagination to life,” said Iris Zhou, Product Director of Wondershare Anireel. “All you have to do is choose your script, input the content, and Anireel will instantly match your script to rich animation explainer scenes, convert the text into voice-over, and generate a vivid, complete animation video.”

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Here are the major features that Wondershare Anireel offers:

Turn Scripts into Video with One Click

Anireel has a vast array of templates that fit many types of scripts. By simply choosing the type of script and adding content, it can instantly match the script to rich animations, convert the text into voice-over, and generate animated explainer videos without having to start from scratch.

Rich Customizable Assets

Anireel features a great variety of drag and drop characters, actions, props, text, and audio assets. Users will be able to modify the size and color of the assets. The software also supports imported pictures, videos, and audio assets, covering almost all formats.

Instant Text-to-Speech Conversion

Anireel makes dubbing simple. Easy Text-to-Speech conversion allows users to choose different voice options and avoid the hassle and expense of hiring voice actors or using studio recording services.

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Contentsquare Forms Advisory Board of Top Industry Executives to Accelerate Market Expansion and Growth

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September 28, 2021

Contentsquare Strengthens Tech & Impact Leadership with Key New Hires

Executives from Aera Technology, Dollar Shave Club, Gainsight, Marketo and Microsoft Join Contentsquare Leadership to Chart Future Path in Customer Experience Leadership

Contentsquare, the global leader in digital experience analytics, announced the formation of its Strategic Advisory Board, which brings together a powerhouse of industry leaders with key expertise in critical growth areas. This Strategic Advisory board will help steer Contentsquare through its next chapter of growth and advise the company as it executes on its mission of enabling better digital experiences for all.

As the digital marketing landscape has matured, especially over the last 18 months, businesses and consumers alike are looking at how their experiences online integrate seamlessly with known behaviors and intention. The formation of an experience-led Advisory Board will provide guidance on achieving improvements that benefit both brand and consumer.

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Members of the strategic advisory board represent a wealth of industry backgrounds and include:

Hernan Asorey, Chief Data Officer, Microsoft Customer and Partner Solutions (MCAPS) & CSE: Formerly at Salesforce and Symantec, Hernan leads the applied machine learning team at Microsoft and will contribute his deep AI expertise to Contentsquare’s innovation and data science roadmap.
Sanjay Dholakia, Former CMO at Marketo: Formerly the CMO at Marketo, where he helped lead the company through its worldwide expansion and IPO, Sanjay brings years of marketing leadership experience to the table to support Contentsquare’s expansion into new and existing markets.
Jason Goldberger, CEO at Dollar Shave Club: With over 20 years of experience in eCommerce general management, including at Sur La Table, Target and Amazon, Jason will advise Contentsquare as it accelerates its go-to-market strategy and develops new capabilities.
Frederic Laluyaux, CEO at Aera Technology: Co-founder and CEO of Cognitive Automation company Aera Technology, formerly the CEO at Anaplan and before that at SAP, Frederic has extensive experience in the SaaS field and in scaling pre-IPO enterprise software companies.
Nick Mehta, CEO at Gainsight: CEO at Gainsight, The Customer Success Company, and previously Vice-President at Symantec, Nick has also co-authored two books on customer success and lends in-depth experience of driving success for business through improving customer retention, expansion and advocacy to the team at Contentsquare.
Victoire De Villepin, Chief of Staff at Contentsquare: Victoire brings seven years of experience in strategic planning, international expansion, operations and M&A, three of which as Chief of Staff at Contentsquare.

“Digital evolution starts with understanding customers and creating online experiences that are seamless and tailored to intent,” said Jason Goldberger, CEO at Dollar Shave Club. “There’s no doubt in my mind that Contentsquare is driving this forward by teaching brands large and small how to leverage data to deliver digital journeys that are informative, frictionless and meet the evolving needs of the consumer. I’m particularly excited by Contentsquare’s vision and commitment to innovating for the future, while helping businesses here and now achieve the digital presence they want, ultimately driving their success.”

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“I was privileged to be part of a movement at Marketo that reinvented the marketing function in this new digital world,” said Sanjay Dholakia, Former CMO at Marketo. “With everything from cars to refrigerators now digital, again, feel privileged to be a small part of the Contentsquare journey as it ushers in the next generation of digital experience analytics for organizations of every size.”

Contentsquare has experienced exponential growth these past two years, and in May 2021, secured $500M Series E funding in a round led by SoftBank. With six acquisitions in two years and a commitment to recruit 1,500 new team members over the next three years, the company is poised to enter its fastest period of growth yet. The company announced in May a $2.8B valuation.

“Each member of our advisory board brings a superpower to the table, and it’s humbling to be able to discuss the future of Contentsquare with such visionary leaders,” said Jonathan Cherki, CEO & Founder of Contentsquare. “Their depth of experience and unique points of view will play a key role in helping us build momentum and achieve our ambitious growth objectives.”

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CallMiner Combines Conversation Analytics Platform With Microsoft Azure Speech to Text

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September 28, 2021

CallMiner Achieves HITRUST CSF Certification to Manage Risk, Improve Security Posture, and Meet Compliance Requirements

Microsoft Azure Speech to Text customers can easily procure and deploy CallMiner as an out-of-the-box solution using Azure credits for faster time to value

CallMiner, a leading provider of conversation analytics to drive business improvement, today announced it is enabling organizations to use the power of the CallMiner Eureka Platform with Microsoft Azure Speech to Text as a powerful, unified solution.

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CallMiner Combines Conversation Analytics Platform with Microsoft Azure Speech to Text

Azure customers now have access to CallMiner as an out-of-the-box call center analytics solution via the Microsoft Azure Marketplace, allowing Microsoft audio-to-text transcriptions of contact center interactions to be ingested by the CallMiner AI-powered platform both in real time and batch (post call). Without needing to build a dedicated data analytics initiative to use Azure Speech to Text, analysts, developers, and users can spend less time developing the application layer for their call center and more time identifying trends and gaining insights into customer conversations.

Azure customers can also use their existing Azure credits, as part of the Azure Consumption Commitment (MACC), to acquire CallMiner with Azure Speech to Text.

Together, CallMiner and Azure Speech to Text empower organizations to transform unstructured contact center data into meaningful insights to improve performance, customer experiences and operations enterprise-wide.

“The interactions that organizations are having with customers are increasing in volume and complexity, making it difficult to identify critical trends and opportunities for improvements at scale,” said Jeff Gallino, CTO at CallMiner. “By combining CallMiner’s best-in-class conversation analytics platform with Microsoft’s speech recognition solution, organizations can get even more value out of their existing tools and gain deep understanding into customer conversations they’re already having. With the right insights, not only can companies empower contacts centers to improve customer experiences and agent performance, but they can also make better business decisions across every department.”

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By integrating the industry’s most powerful conversation analytics platforms with Microsoft’s world leading speech transcription service, businesses can:

Quickly gain accurate insights: The combined solution can help businesses effectively gain insight into their customers, as well as use that insight to drive better decisions across the organization. Together with visualization tools and dashboards that help identify trends and emerging opportunities, executives and managers can experience shortened time to value.
Improve customer engagement with global speech models: Powerful speech models are tailored to understand diverse dialects and industry-specific terminology. This improved transcription enhances CallMiner’s industry-leading conversation analytics to automate and deliver insights and feedback for accuracy and compliance.
Reduce build times, uncover more insights: Powerful API-first, AI-driven discovery tools combined with rich Azure speech APIs can decrease the amount of time IT, operations and data analysis teams spend investigating customer interactions. Organizations save on having to internally build out costly audio management and retention, search and machine learning workflows – while empowering managers and executives with the insights they need to improve customer engagements.

“In today’s business world, where organizations are having an increasing number of conversations across a range of channels, our mutual customers rely on analytics capabilities like CallMiner’s to gain intelligence into what is being said in those interactions,” said Bharat Sandhu, senior director, Azure Data + AI, at Microsoft. “We’re looking forward to seeing how Microsoft customers will use CallMiner alongside Azure Speech to Text to turn insights from spoken conversations into action.”

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Vonage Launches AI Virtual Assistant for its UCaaS Solution to Deliver Enhanced, Self-Serve Capabilities

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September 28, 2021

Vonage Launches AI Virtual Assistant for its UCaaS Solution to Deliver Enhanced, Self-Serve Capabilities

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has launched AI Virtual Assistant for its unified communications solution, Vonage Business Communications (VBC). One of the first AI-driven conversational solutions to deliver enhanced self-serving interactions for unified communications, Vonage AI Virtual Assistant creates artificially intelligent conversational experiences using natural language understanding and machine learning that is supported by applications using voice and text to engage every caller in natural language.

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AI Virtual Assistant modernizes customer engagement by providing conversational AI to address simple tasks and facilitate voice-enabled self-service for customers. This enables organizations without a contact center to free up employees from answering high volumes of inbound calls and helps to improve the customer experience by providing faster responses to questions, requests and other customer needs.

“In addition to reducing and optimizing IT costs and resources, enterprises are enhancing the customer experience with the use of AI as a part of their communications strategy,” said Savinay Berry, EVP of Product and Engineering for Vonage. “In today’s modern workplace, consumers expect to get the information they want, when they want it and they expect it to be easy to do business with a brand. As one of the first providers to offer this kind of solution for unified communications, Vonage is enabling businesses to leverage AI to improve their business processes. By automating responses and addressing simple tasks through AI, we are transforming the way businesses across all industries connect with their customers.”

Built on the Vonage Communications Platform (VCP), AI Virtual Assistant also includes the new Vonage AI Studio capabilities, providing a no-code user interface to enable easy implementation and development of advanced conversational experiences and engagement, such as self-service options and workflows, the ability to simplify complex interactions, and enable short time to delivery. The addition of Vonage AI Studio customizable building blocks to AI Virtual Assistant provides businesses with the tools they need for true service automation strategy, without taking away from the end-user experience.

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Additional benefits to enterprise implementation of AI Virtual Assistant include:

Ensuring business continuity for organizations that experience high call volumes during peak business hours or seasonal periods.
Reducing wait times for frequently asked, straightforward queries that can be immediately resolved, increasing customer satisfaction without the need for live interaction.
Creating meaningful customer engagements by capturing insights through verbal cues given by customers for their interest, questions or issues about products and services, then taking appropriate actions to maintain customer lifetime value.

AI Virtual Assistant also provides organizations, partners and developers with an omnichannel bot platform to create multi-purpose AI-conversational solutions to meet customer needs.

“In an increasingly digital world, more and more businesses are leveraging artificial intelligence to enhance customer and employee experiences, as well as drive cost savings and overall quality of service,” said Jim Lundy, CEO and Lead Analyst at Aragon Research, Inc. “With one of the first Virtual Assistant products of its kind in the marketplace, Vonage is augmenting its already robust unified communication offering with intelligent conversational experiences to make better connections with customers at every touchpoint.”

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Mimeo’s Latest Podcast Episode Underscores Importance of the Voice

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September 28, 2021

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Mimeo, the global provider of online managed print and content distribution, has announced the release of episode seven of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast that focuses on providing expert-led strategies for business generation and growth.

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Mimeo SVP of Acquisition Michael McNary interviews Jeanne Hopkins in the latest episode on the importance of the Voice of the Customer Meeting. Jeanne is the Chief Revenue Officer at HappyNest, co-author of Go Mobile: Location Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business, and an award-winning podcaster in former roles at Lola.com.

In this episode, Jeanne shares her experience in helping companies grow or pivot by staying aligned to the voice of the customer. She discusses why voice of the customer is essential and breaks down exactly what the monthly, 90-minute voice of the customer meeting looks like in order to encourage collaborative, data-based decisions that respond to what customers actually need.

“Jeanne’s expertise shines through in how she discusses the importance of the voice of the customer to the health of your business,” said McNary. “This episode is perfect for any leader looking to foster a more collaborative relationship between sales, marketing, and product. I’m excited for our listeners to learn from Jeanne’s experience.”

“We are proud that Talk of the Trade is fast becoming our customers’ go-to podcast for sales and marketing advice,” said Mike Barker, general manager of Mimeo US. “This scope aligns with Mimeo’s dedication and 20+ year track record of helping sales enablement teams accelerate their performance using our all-in-one business printing solution. We’ll continue to be a go-to resource that these teams can count on, both for on-demand, streamlined printing, and now, for expert advice in every single installment of Talk of the Trade.”

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Trust and Plastiq Partner to Help Businesses Better Manage Marketing Expenses and Cash Flow

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September 28, 2021

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Businesses in the Trust community can now receive extended, 90-day payment terms for marketing invoices via Plastiq

Trust, the community powered corporate card built to help businesses make smarter marketing investments, and Plastiq, a leading smart payments platform, are announcing a partnership that will allow businesses to pay more of their marketing investments using their Trust card.

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Through this partnership, Trust members will benefit from up to 90-day payment terms and the ability to pay invoices where cards are not accepted. This includes marketing investments across major advertising platforms such as Amazon, Facebook, Google, LinkedIn, Microsoft Bing, Snapchat, TikTok, Pinterest, Roku and more.

Plastiq enables businesses to use cards to pay their invoices, so they can increase working capital, scale rapidly, and be more agile. With this partnership Trust members can layer Trust’s offering of 60-day payment terms to extend the total payment terms for their marketing investments by up to 90 days. In addition, all Trust members get access to 10-20x higher credit limits, community insights, market-level performance data, and trusted advice for their marketing investments.

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“Trust is focused on helping members of the Trust community make smarter marketing investments and increase cash flow. Paying for marketing investments through bank transfers (ACH) or check can restrict cash flow and constrain growth. Our partnership with Plastiq will help remove that hurdle,” says James Borow, Trust CEO.

Trust launched earlier this year and is quickly gaining momentum among its target small and mid-sized business (SMB) audience. Plastiq has served over 150,000 SMBs across a broad range of industries and business expense categories. The combination of the innovative Trust card offering, marketing community insights and a leading smart payment platform from Plastiq gives businesses a unique offering to help them grow faster and succeed.

“Making better marketing investments and having access to more funding choices can make all the difference for SMBs trying to grow faster,” says Kerry Hatch, president at Plastiq. “By adding Trust to our partner ecosystem, we are able to help even more SMB customers grow and succeed in a smarter way.”

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NielsenIQ Sets the Pace for the Omnichannel Measurement Revolution

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September 28, 2021

NielsenIQ Sets the Pace for the Omnichannel Measurement Revolution

NielsenIQ has entered into two key acquisition agreements to strengthen its omnichannel solution

NielsenIQ, the industry leader in global measurement and data analytics, announced two key acquisition agreements –Data Impact and Rakuten Intelligence. These acquisitions will drive significant value to NielsenIQ’s e-commerce and omnichannel measurement solutions and allow the company to revolutionize the consumer and retail measurement industries with a comprehensive view of the online marketplace, from product distribution to sales.

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“Measuring e-commerce is a top strategic imperative for NielsenIQ”

Today, e-commerce sales account for 12% of CPG sales in the U.S. and up to 30% of sales in global markets and are estimated to grow at a 15% CAGR through 2025. With significant growth and share from online-focused retailers, it has become more important to understand the total marketplace. Nevertheless, current e-commerce measurement is highly fragmented, with multiple, disparate offerings that do not allow an integrated and consistent view of the total market.

These acquisitions and suite of omnichannel measurement solutions uniquely position NielsenIQ to provide retailers and manufacturers with a harmonized, granular, and consistent view across channels, allowing them to anticipate trends, understand, and react faster to consumer needs and expectations.

“Measuring e-commerce is a top strategic imperative for NielsenIQ,” said Natalie Williams, Head of North America Measurement Product Leadership, NielsenIQ. “Together we can transform the way we measure e-commerce sales and how fast the shopper journey evolves by delivering powerful machine learning-driven insights to our clients around the world.”

The agreement to acquire Data Impact, a leading e-commerce intelligence player in 40 markets mainly across Europe and the U.S., will supercharge NielsenIQ’s omnichannel service. Combining Data Impact’s best-in-class technology – which provides a hypergranular view of banner and store-level e-commerce insights – with NielsenIQ’s unmatched retail measurement footprint, will enable NielsenIQ to scale Data Impact’s product offering globally; and most importantly, will position NielsenIQ to lead the future of omnichannel measurement and execution.

“Combining our technology with Data Impact’s unique offering enables us to offer manufacturers and retailers unparalleled, comprehensive coverage with the granularity needed to make winning omnichannel decisions,” said Jim Peck, Executive Chairman and CEO of NielsenIQ.

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The acquisition of Rakuten Intelligence, three years after signing an exclusive agreement to combine Rakuten Intelligence’s largest e-commerce purchase panel in the U.S. with NielsenIQ’s retail sales data, will allow NielsenIQ to deliver our clients an integrated online and offline read, aligned to custom client hierarchies, underpinned by our cloud-based Connect platform. NielsenIQ’s recently launched Omnisales product is the first integration derived from this acquisition.

“We are proud to welcome these two champions into the NielsenIQ family. We will be able to provide a single number for online sales measurement through multi-sourced data – the truth the market needs – and we will also deliver e-commerce execution recommendations with unrivaled actionability. With unique scale and granularity, the landscape of opportunities is unlimited,” mentioned Clément Colin, Head of International E-commerce Measurement, NielsenIQ.

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Bubblehouse Raises $4M in Pre-Seed Funding and Unveils Its Flagship NFT Marketplace App

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MTS Staff Writer

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September 28, 2021

Bubblehouse Raises ~9M in Seed Funding; Emerges as Most Sought-After NFT Platform for Mainstream Brands and Creators

Bubblehouse Eliminates the Need for Crypto Knowledge in NFTs, and Makes NFTs Accessible for Mainstream Adoption; – Makes NFTs Social, Accessible, and Eco-Friendly for the First Time

Today, Bubblehouse announces $4M in pre-seed funding led by Third Kind VC with participation from SV Angel, Watertower Ventures, Soma Capital, and other prominent angels. Bubblehouse is the first social, accessible, and eco-friendly NFT marketplace where creators and collectors don’t need crypto expertise to discover, collect, and make money selling digital NFTs.

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Bubblehouse is also the first social environment where people can see what their friends and favorite athletes, celebrities, and influencers are collecting, who else is collecting what they’re collecting, all in a real-time, interactive feed. Currently, there’s no easy way to see people’s NFT collections and collecting activity, and Bubblehouse lets people showcase what they own, whether they purchased the NFTs on Bubblehouse or anywhere else online. Bubblehouse utilizes the eco-friendly blockchain, Polygon, which is more than 99% more carbon efficient than Ethereum.

Bubblehouse is making the NFT experience easy and accessible by abstracting away unnecessary crypto mechanics to the backend. Creators can finally mint NFTs with a touch of a button, and collectors can collect NFTs through standard payment methods, without knowing how to navigate complex crypto wallets and cryptocurrency payments. Everyone who signs up on Bubblehouse automatically gets a crypto wallet, and Bubblehouse takes care of putting the NFTs they purchase on the platform into their wallet. Collectors can also use their Bubblehouse wallets to store their digital NFTs anywhere online, not just on Bubblehouse.

NFT collecting also unlocks enticing social benefits on Bubblehouse. NFT owners gain premium access to the creator’s direct messages, so they can get to know the creator; they also receive an invitation to the creator’s “Collector’s Club”, an exclusive group chat between the creator and all their collectors, united by love of the creator’s collectibles. NFTs on Bubblehouse can also function as a ticket to the creator’s inner circle and new social interactions.

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Bubblehouse is home for all creators who want to list NFT limited edition collectibles. From artists, musicians and gamers, to photographers, chefs, and athletes, Bubblehouse is the destination for all creators to form their NFT economies. The sky is the limit with what creators can tokenize as NFTs, including everything from art and music, gaming to fitness, all the way to a limited edition, off-the-menu cocktail people can only order if they own its NFT.

“Bubblehouse finally unlocks an NFT experience for the mainstream market. It’s exciting to see people can now express their personalities through what they collect, while getting to know the creators they love and engaging with what all their friends and favorite celebrities are collecting, said Rohan Sinha, CEO and Co-founder. “With Bubblehouse, creators also now have an entirely new revenue stream around selling limited edition digital collectibles as part of their creator economy. It’s truly a revolution at the intersection of culture, content, and tech.”

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LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

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September 28, 2021

Standalone media and campaign effectiveness solution measures brand lift insights and optimizations for agencies, brands and media companies across campaigns and screens

LoopMe, the leading outcomes-based platform, today announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, web), CTV, digital audio and OOH. Derived from the company’s proprietary survey technology that reaches 250M Americans across 90M households, this measurement solution shortens the digital media measurement cycle with scalable, actionable insights across all screens and platforms.

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PurchaseLoop Measurement is now available for agencies and brands to apply brand lift measurement across all media partners, and it is currently being used by Omnicom Media Group UK (OMG UK), and other agencies in this manner. Prior to this launch, customers could only use LoopMe’s brand lift measurement across its own media delivery. With the introduction of this new capability, agencies can now apply holistic measurement across all media partners.

“Consumer behaviour has changed rapidly over the past 18 months, creating new challenges as brands try to measure whether their advertising is moving the needle,” said Chris Swarbrick, Managing Partner – Ad Technology Strategy & Coordination at OMG UK. “LoopMe provides a unique offering that leverages real-time machine learning and artificial intelligence to find consumers where they spend the most time – on their mobile devices – and measures advertising effectiveness across brand metrics in a quick and scalable way, even as the market becomes more fragmented. LoopMe is paving the way for the next wave of brand measurement solutions that secure a true 1-1 connection between brands and consumers.”

PurchaseLoop Measurement is also now available to other media partners across digital, CTV, OOH and digital audio/podcasting, to provide campaign effectiveness data where historically it has been hard to measure. Current customers in those areas include Origin Media, Talon Outdoor, Pixability, Rakuten andBidtellect. Some clients like the OAAA are using this technology to conduct market research to find first-party insights, while others such as ITN are using the platform to gain deeper insights and analytics on audiences for improving their capabilities for TV reach and impact.

“LoopMe’s new PurchaseLoop measurement solution enables Origin to measure the effectiveness of our Native CTV solutions while a client campaign is running, which is incredibly valuable,” said Stephen Strong, Co-Founder of Origin. “Better still, with near real-time survey response data and Origin’s unique ability to edit, and even change, the native content preceding our client’s regular ad,we can proactively determine what the viewer might see next time, thereby vastly elevating the overall impact that brand has.”

“Talon’s partnership with LoopMe empowers marketers to accurately measure the business impact of their OOH campaigns, and ultimately make smarter, better-informed decisions about how to optimize their media investments,” said Jonathan Conway, Chief Operating Officer of Talon America. “We look forward to continued collaboration with LoopMe in bringing their new PurchaseLoop Measurement studies to our clients to further prove the efficacy of OOH advertising as an outcomes-based channel, whether it’s driving awareness, favorability, purchase intent, foot traffic or offline sales.”

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PurchaseLoop Measurement utilizes persistent and concurrent control and exposed methodology, via its proprietary survey technology and audience data, to provide clients with actionable measurement on the impact of their advertising campaigns, in real-time, across previously hard-to-measure media and formats.

“This is such an exciting time in media measurement as clients demand new ways of evaluating their investments across emerging platforms and media,” says Rob Cukierman, GM of Measurement at LoopMe. “As these new media channels get an increasingly large slice of advertising dollars, it’s imperative that new solutions emerge to solve these challenges. PurchaseLoop Measurement addresses many of today’s myriad challenges, and I look forward to continuing to evolve the technology to meet the ever-changing future demands of the industry.”

To learn more about the future of measurement, tune into LoopMe’s Advertising Week panel “Are Panels the Past? Moving Beyond Panels for More Scalable Brand Measurement” on Wednesday, October 20 at 12:30 pm EDT. Panelists include LoopMe’s GM of Measurement, Rob Cukierman; WarnerMedia’s Head of Data and Insights, Andrea Zapata; Mars’ Senior Director of Global Media, Ron Amram; and will be moderated by The Wall Street Journal’s Digital Ads and Privacy Reporter, Patience Haggin.

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Acceldata Raises $35 Million Series B to Deliver the World’s First Enterprise Data Observability Cloud

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September 28, 2021

Mobiquity Technologies, Inc. Announces Closing of $10.3 Million Public Offering

Acceldata, the world’s first enterprise Data Observability Cloud, has raised $35 million to further expand its capabilities across data quality, data pipeline monitoring, and system infrastructure to enable enterprises to achieve operational excellence, innovation agility, and higher returns on their data initiatives. This round was led by global venture capital and private equity firm Insight Partners with participation from new investor March Capital and existing investors Lightspeed, Sorenson Ventures, and Emergent Ventures.

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Acceldata’s products offer observability across data quality, data pipelines and system infrastructure, in real-time, using sophisticated AI and machine learning algorithms. This helps Acceldata customers, like PhonePe (Walmart), Oracle, True Corporation, and PubMatic eliminate data complexity, scale data usage, and generate improved business outcomes. Although large organizations invest heavily in data and the related infrastructure to acquire, move, store, and process data, they face significant challenges in realizing the full potential of the data they collect. Acceldata operates as one integrated data observability solution, setting it apart from competitors.

“Most companies don’t have the expertise and resources to effectively manage their enterprise data systems,” said Rohit Choudhary, Acceldata’s CEO and Co-Founder. “Our Data Observability Cloud is purpose-built to help businesses simplify complex data operations, expand data usage, and meet growing business requirements, all while reducing costs and increasing data engineering productivity. This investment from leading enterprise software VCs validates Acceldata’s vision. From day one, Acceldata focused on improving access to comprehensive data observability capabilities that improve data pipeline reliability and performance, while increasing data engineering team productivity.”

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“Acceldata leads the market with a cloud platform that delivers true data observability that is continuous and comprehensive for complex enterprises” said George Mathew, Managing Director, Insight Partners. “Acceldata is unique because it handles data at rest as well as data in motion through the entire data pipeline with an enterprise architecture that is data source, infrastructure, and cloud provider-agnostic.”

In October 2020, when Acceldata raised its Series A round led by Sorenson Ventures, the company had tripled its revenue from 2019 to 2020 and added a variety of new Global 2000 customers, including Oracle, PubMatic, and True Digital, among many others. Acceldata now has customers in eight countries and more than 100 employees across the world.

“Data pipelines are like modern supply chains for digital information. When they break, business grinds to a halt. Yet no one was providing an effective data observability stack, and most companies don’t have the time, resources, or capabilities to build their own.” said Ashwin Rajeeva, Acceldata’s Co-Founder and CTO. “Our mission is to provide complete data observability, so businesses can focus on growing their revenue by building great products and customer relationships.”

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Thinkific Appoints First Chief Marketing Officer and New Chief Technology Officer

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September 28, 2021

Thinkific Announces Departure of Chief Marketing Officer

Thinkific increases strength and depth of executive team with hire of Henk Campher as CMO, and Chris McGuire as CTO
New executive appointments to drive marketing strategy and support strategic growth plans

Thinkific Labs Inc., a leading platform for creating, marketing and selling online courses, today announced two strategic appointments to its executive team. Henk Campher joins Thinkific as Chief Marketing Officer (CMO), and Chris McGuire as Chief Technology Officer (CTO).

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“We are very excited to welcome both Henk and Chris to our leadership team,” said Greg Smith, Co-Founder and CEO of Thinkific. “They reflect a strong strategic addition to our executive ranks and will play key roles, building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher brings more than 20 years of marketing and leadership experience, across the communications, brand, and social impact space. He joins Thinkific from Hootsuite, a global leader in social media management, where he was VP of Corporate Marketing and led global marketing strategy, driving brand awareness and market leadership. Prior to Hootsuite, he held the role of VP of Brand and Communications at global CRM powerhouse Salesforce, where he built and led the brand and communications team. Previously, he held senior positions at Fenton and Edelman, and developed communications and award-winning campaigns for a range of brands including Starbucks, Tiffany’s, and Unilever.

“Thinkific is a rocketship which has fast become one of the most admired players in the booming creator economy, and they’re just getting started,” said Henk Campher. “I am thrilled to join such a talented and purpose-led team that is laser focused on customer success. Through a relentless drive to innovate and improve, Thinkific is providing the next generation of online entrepreneurs the ultimate set of tools they need to build and grow their own thriving businesses.”

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Thinkific has also appointed Chris McGuire as its new CTO. Moving from his current VP of Engineering role within the Company, McGuire will take over the CTO position from Thinkific co-founder, Matt Payne. Payne will remain with Thinkific in the newly created role of SVP of Innovation where he will lead exploration of unique and compelling opportunities for future platform expansion as Thinkific continues to scale and differentiate itself in the market.

As CTO, McGuire will provide strategic direction over Thinkific’s data-driven technology solutions and oversee their alignment with overall business goals and customer needs. Prior to joining Thinkific in early 2021, McGuire held CTO roles at Checkfront, an online global booking platform, and at Foodee, a technology startup disrupting the catering industry, leading teams across software development, product management, IT and security.

The new executive appointments come on the heels of the Company’s recent announcement on the first-of-its-kind Fiverr Store launch which matches Course Creators with skilled digital freelancers. Earlier in the year, the Company also announced the launch of Thinkific Payments, which enables Course Creators to increase sales and spend less time on administration, and the Thinkific App Store which provides Course Creators with easy to access tools to enhance the functionality of the Thinkific platform.

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The Creators of PodMatch Launch New Project Management Software Catered to Podcasters

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September 28, 2021