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Inskin Media Makes a Number of Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

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MTS Staff Writer
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Inskin Media Makes a Number of Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams as it continues its global expansion.

Jessica Rosevear has been appointed as Associate Director, Supply – in the publisher services team – alongside another new hire, Chika Okpara, who has been hired as Publisher Services Executive . 

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Jessica previously worked for Inskin Media for over seven years, prior to a stint running a small business. She is known for her exemplary relationship-building skills, her positive, ‘can do’ attitude, and her ability to smash targets. Chika will work alongside her and is tasked with discovering new opportunities for growth and maintaining relationships among the team’s existing publisher base, having recently been working at Xandr. At Inskin Media Chika will provide dedicated day-to-day contact and troubleshooting for publisher partners, whilst working closely with key internal and external stakeholders to ensure targets are hit. They start on the 20th and 27th of this month, respectively.

Ben Wignall joins as Senior Director of Client Services in the UK; starting in November. He brings with him over a decade of experience in media, expertise in digital strategy and a consultative approach. Previously Data Strategy Director at media agency, Initiative, before moving through the ranks to Client Services Director at The Exchange Lab, he will be focusing on streamlining internal processes, building out Inskin Media’s data offering, and ensuring the agency continues to delight its clients with impactful, high performance creative solutions – whilst overseeing the success of campaign lifecycles from creative development and execution to publisher management.  

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Also re-joining the team is Gurdeep Bhaker, Inskin Media’s new Client Success Manager, who starts in the role in October. Prior to this, she was Head of Delivery at Brand Advance Group, and a campaign manager at Silver Bullet. Gurdeep’s experience will be invaluable in further amplifying Inskin Media’s reputation for creativity and services to the high impact digital advertising industry.   

Anna Forbes, CRO, Inskin comments: “We are delighted to have this range of talent join us, to help us in our mission to improve the effectiveness of digital advertising. These individuals each bring with them energy, dynamism and industry experience and will help us immeasurably as we continue to help publishers and brands turbocharge the effectiveness of digital campaigns. It seems the industry is waking up to the need for creative optimisation alongside the more traditional levers of behavioural and contextualisation within modern, digital advertising today.” 

Inskin Media partners with 260 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 2,000 premium websites, globally.

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Disruptive Streaming Service, Vabble, Listed on Mandala Exchange, Powered by Binance Cloud

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PRNewswire
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Disruptive Streaming Service, Vabble, Listed on Mandala Exchange, Powered by Binance Cloud

Mandala Exchange, powered by Binance Cloud, is thrilled to announce Vabble as its first premiere listing. VAB will be the first project listed on Mandala Exchange outside of the Binance ecosystem. VAB will be listed alongside 1,000+ trading pairs available on Mandala that share liquidity, order books, and security with Binance. Vabble plans to merge the best aspects of in-theater experience for movie goers with a state of the art production launchpad for scriptwriters, producers and filmmakers to fund and produce content on a global scale.

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“Filmmakers want to write, direct, and produce the content that they desire but are held back by traditional financing models. Vabble has created a disruptive, game-changing approach to traditional project financing. Vabble will democratize film financing to the tune of multimillions, eventually billions, by leveraging cryptocurrency liquidity and creating an entirely new creative marketplace where emerging and established filmmakers can thrive!” – John C. Hall Former EVP, Universal Pictures & Partner, Cardinal Trio Pictures.

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What is Vabble?

The Vabble platform is a media consumption experience unlike anything available today with exclusive content for users; providing subscribers with a unique collection of films, documentaries, and series to choose from. Users can create invite-only co-watching experiences to replicate the magic of the theater without leaving home. The result is a unique shared viewing experience that connects fans of the same content on a global scale.

Our economy is designed to give directors and writers control over their work and the opportunity to generate revenue directly from it. This includes direct P2P payments between the users and content owners, built-in NFT marketplaces that studios can use to auction off promotional materials related to their work, and even live AMAs with stars of released films, intimately connecting them with their audiences.

Finally, governance! Vabble Production Launchpad, a go-to funding source to help writers and directors get their works off the ground, enables the global community to invest in one of the largest sectors in the world, film. All while providing a de-capitalization of the outdated film and streaming industry. Vabble aims to redefine the standard SVOD revenue sharing model with their VAB economy.

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MarTech Interview with Simon Kvist Gaulshoj, CEO, Adnami

By
Sudipto Ghosh
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Martech Series caught up with Simon Kvist Gaulshøj, CEO of Adnami, on the power of high impact advertising formats and what this means for the sector.

_______

Can you tell us a little about what these studies have shown?

In a nutshell they proved that high impact formats do not just capture the consumer’s attention but have the power to create an emotional connection and drive brand engagement. Dentsu UK’s Unlocking the new currency of Attention found that video on demand generated over 9,000 attentive seconds per thousand impressions, versus 249 for standard display, while OMD Denmark together with research company Userneeds found that High impact formats generated 10 times more attention per thousand impressions compared to standard display.

Can you put that into context for us?

To be successful, advertising must broadly seek to achieve three outcomes: it must stand out to grab people’s attention, it must ensure the brand and its message registers with the audience, and it must provoke recall after the event. When it comes to high impact ads, even with fleeting moments of dwell time, significant uplift is achieved in all areas. In a world where attention is the holy grail, that cannot be underestimated.

Do you anticipate these studies having an impact on the discipline?

Absolutely. It serves to verify what we already know at Adnami, and documenting this supports everything we tell our customers and clients is essential in a. Marketers know better than anyone how hard it can be to capture people’s attention when they are online, but these separate reports provide incontestable evidence that high impact, and particularly video within high impact formats, should be on every brand’s radar.

What makes high impact ads so unique?

Creativity is the single most important factor in advertising – indeed, according to a study by Nielsen Institute, an ad’s creative execution contributes to 56% of sales generated from digital advertising – but display has been reduced to nothing but a tactical performance channel, when it can be so much more – as we have proved. High impact advertising offers unlimited creativity, and it does not need to be a complex process. We offer standardisation that enables brands to buy high impact ads programmatically at scale, ensuring ease of use that effective automation can bring.

What difference does standardisation make to the creative output of high impact ads?

Up to 90% of digital advertising today is traded programmatically via global marketing platforms, but these platforms do not support effective transactions for high impact creative. In the past publishers have outsourced the sales of their premium products to agencies or large networks because managing programmatic is hard to do in-house. With Adnami is offering that no longer happens. It simplifies creative build and buying processes and dramatically increases the creative impact of programmatic display advertising, enabling greater control for publishers over their significant assets, and offering far greater creative impact for brands.

Finally, what does the timing of these reports mean for marketers?

These reports have arrived in a highly interesting time, where the industry is trying to work out what life in media and technology looks like after the cookie apocalypse. Everyone is looking at alternative technology tools and tactics to drive effectiveness. Anything that contributes to untangle the complexities within programmatic, improves creative quality, and end of the day delivers better returns for advertisers, are in a good position for the time ahead of us.

[vc_tta_tabs][vc_tta_section title=”About Adnami ” tab_id=”1544515685282-bf64247e-9d9aeec0-8908″]

Adnami

Adnami is high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns.

[/vc_tta_section][vc_tta_section tab_id=”1544515685339-cf6c9bcd-6b1aeec0-8908″ title=”About Simon “]

Simon is driven by a high need to learn new things and continuously develop his digital skills, which has made him an acknowledge expert in the online media field. Simon is a dynamic and hard-working leader. He trust his team, and makes an effort to create an environment, where people can grow and develop their skills.

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What Advertisers Need to Keep In Mind About Ad-Blocking Users

By
Aditya Padhye
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0
What Advertisers Need to Keep In Mind About Ad-Blocking Users

Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are rarely found in China, demonstrating the fact that old wives’ tales can often take on a life of their own before anyone can find out the truth. The same could be said for users in the ad-blocking community.

Many might have you believe that the reason users download an ad blocker is down to a dislike for all forms of advertising. However, this isn’t often the case and it’s important this is understood by the advertising and publishing communities alike.

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Ad-block users don’t dislike ads

Perhaps one of the most surprising things to learn about ad-blocking users is that they don’t dislike all ads, in fact, the majority are emphatic to the role advertising plays in keeping the internet free. This is just one of the key findings from an eyeo survey, undertaken by YouGov, to understand the attitudes of online users towards ad blocking and advertising.  

Approximately 75 percent of internet users understood the importance of adverts for the long-term sustainability of a free internet ecosystem. Ad-blocking users respect the digital ecosystem, however, they don’t want advertising formats that disrupt their browsing experience. 

Online users can download an ad blocker to take back control over their online experience. As consumers were being force-fed poor quality and intrusive ads for too long, ad blocking provides them with a means to view the content they want to consume – without the trade-off of annoying, irrelevant and intrusive advertising.  

Ad-block users; smarter than the average user?

With that in mind, another key finding relevant to publishers and advertisers reveals that ad-block users are generally young, educated, tech-savvy and earning more than an average salary, and are 80 percent more likely to make purchases online. This makes them a crucial user base for advertisers. 

So, if this is the case, the question the buy-side should be asking amongst its teams is “are my ads reaching this segment? And if not, why not?”. This is why eyeo wants to continue to educate the publishing and advertising communities about the important role that ad filtering plays in reaching its key demographic, seeing that most ad blockers today have enabled some form of ad-filtering capabilities.   

Ads bring value to the browsing experience; not diminish it 

In its earliest form, ad blocking – as a concept and a technology – was uncompromising, blocking all forms of advertising. However, today’s ad-blocking users (most of whom are actually ad-filterers) are happy to receive ads – just as long as they are not intrusive and do not hinder their browsing experience. 

We know the majority of ad-block users understand the role advertising plays in keeping the internet free and that they are happy to receive light advertisements, rather than block them altogether.  

How to ensure ads are acceptable?

Critically, advertisers have to learn that this huge segment of online users are not lost to them; they are still there and waiting for stakeholders in the digital advertising supply chain to adapt to this new reality of ad-filtering practices.

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So, what do advertisers need to know in order to reach this hugely valuable demographic?

It is important that ads need to be delivered in a manner that does not disrupt the user experience. This is why we encourage advertisers to embrace the open ecosystem that has developed around providing an immense amount of value to publishers, brands, agencies, ad-tech vendors and end-users alike. 

By being able to meet in the middle and provide a fair offering to all stakeholders, Acceptable Ads has grown its user base to over 225 million users. 

This segment of users are tired of being distracted by intrusive online ads, however, they understand the critical importance of advertisement for the sustainability of a free internet ecosystem. Therefore, this audience is more ‘ad aware’ and cognizant of the value exchange between advertisers, content publishers and users who sustain the free and open internet. eyeo has recently launched its ground-breaking new solution, Trestle which allows advertisers to connect with these users that were never available before due to ad blocking, enabling them to start to realize the potential value.

Through understanding the above key drivers for ad-blocking adoption, the publishing and advertising communities will be far better equipped in the future to successfully deliver better ads that their target audiences will genuinely engage with.

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Instamojo Sees More Than 2 Lakh Subscriptions Post Launch of E-Comm Services; Targets to on Board 250,000 Merchants by FY’22

By
MTS Staff Writer
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Instamojo-sees-more-than-2-lakh-subscriptions-post-launch-of-e-comm-services;-Targets-to-on-board-250_000-merchants-by-FY'22
  • Pune accounts for the highest number of e-commerce sellers on the platform, amongst the metros; Lucknow leads the way for non-metros
  • The platform currently has a merchant base of more than 2 million small business owners.

Instamojo, an eCommerce platform for independent business and D2C brands, today announced that the company aims to on-board more than 250,000 small businesses by the end of FY’22. Earlier this year, the company made its entry into the e-commerce enabler space with its digital product suite, empowering D2C brands to launch their own independent online stores. Since the activation of the beta version of the e-commerce platform in February’21, the company has seen 2.5 lakh plus D2C merchant subscriptions, accounting to more than 100% growth in the 1st quarter post the launch. Instamojo currently has a merchant base of more than 2 million small business owners.

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Instamojo’s e-commerce platform offers merchants the tools to build and manage their own business website, along with other integrated services which include digital payments, logistics, instant pay-outs, access to credit, marketing tools and CRM. Merchants can also opt for the “The Do it for Me (DIFM)” feature where Instamojo’s tech experts take charge of building a merchant’s website to provide a hassle free experience. 

As per recent data from the platform on merchants creating online stores, the company has seen maximum traction from businesses based out of the city of Pune, followed by Delhi, Mumbai and Bangalore amongst the metros. In fact, 18% of e-commerce sellers on the platform are from Pune. Amongst the non-metros, Lucknow leads the way, followed by Jaipur and Ahmedabad where the top e-commerce categories included fashion, art and food.

Sampad Swain, CEO & Co-founder, Instamojo said, “In the last couple of years, both digitisation and changing consumer behaviours have made it imperative for small businesses to move online. In fact, in a post pandemic world, the D2C model can be an effective solution to catalyse recovery of businesses. Post the launch of the beta version of our e-commerce solutions, we received tremendous response from merchants across the country especially from the non-metros. Small business owners were very receptive to the online store model, an indicator that the sector is evolving towards a digital future.”

He further added, “It is heartening to see the digital growth of this sector which is mostly defined by traditional business models. As we witness D2C businesses moving online, we aim to support the growth journey of more than 250,000 small business owners as they strive towards becoming digitally independent. ”

Instamojo also offers merchants digital solutions which include online payments, logistics, credit services, free learning platform called mojoversity and more for business to gain visibility. Early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.

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Consumer Identity Access Management Market in 2021 – Latest Detailed Analysis Report

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MTS Staff Writer
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Consumer Identity Access Management Market in 2021 – Latest Detailed Analysis Report

World over, the continuous digitization of businesses has stimulated the need for consumer identity access management (IAM) technologies. These are authentication and authorization technologies crucial for delivering a unified and seamless customer experience. Consumer identity access management capabilities consist of various processes related to the registration and authentication of customers, managing their identities, and collecting customer data for personalized marketing. Consumer IAM technology fundamentally includes user registration, social login, and user profile management.

Companies across different industry verticals are increasingly adopting consumer IAM services to connect their customers with internal and third-party applications and collect a wealth of demographic and psychographic information.

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Global Consumer Identity Access Management (IAM) Market: Key Trends

The mounting concerns pertaining to proper management of customer identities in rapidly expanding digital business processes underpin the need for consumer IAM technologies. The imperative to provide a secure and rich customer experience across numerous business offerings and multiple channels has propelled the demand for consumer IAM services. The increasing use of consumer IAM in collecting accurate first-party data for the purpose of formulating brand engagement strategies is a crucial factor boosting the market.

Various consumer IAM services have enabled businesses to synchronize customer profile data with their email marketing system, web analytics, e-commerce, and a variety of other marketing technologies. The trend of personalized offerings is expected to provide robust impetus to the growth of the consumer IAM market over the forecast period.

Global Consumer Identity Access Management (IAM) Market: Market Potential

The advent of advanced authentication methods such as biometrics and voice recognition software has further expanded the market potential. The advent of comprehensive identity platforms aimed toward Internet of Things (IoT), including industrial IoT (IIoT), and cloud-based technologies is expected to expand the potential of the market in the coming years.

ForgeRock, a prominent, multinational identity and access management solution provider, based in the United States, announced in April 2017 a new version of its integrated consumer IAM platform for IoT—ForgeRock Identity Platform 5.0. The recently released platform is especially designed for businesses keen on leveraging the potential of IoT and various connected devices such as industrial machines, autonomous vehicles, smart homes, and wearables.

Over the past few years, a variety of global brands have used the ForgeRock IAM platform to create a unified view of customers and support their omnichannel business strategies. Since 2013, the IAM solution developed by the company has extended beyond human identity to include devices and digital services. The latest release features several key developments, including IIoT and operational technology implementations where tens of thousands of identities need to be managed.

ForgeRock’s uniquely designed solution caters to the IoT scale will take consumer IAM offerings to the next level. The solution will potentially help its clients significantly expand their customer base across a wide range of industries such as the financial services, retail, telecommunication and media, automotive, and healthcare.

Global Consumer Identity Access Management (IAM) Market: Regional Outlook

Geographically, North America and Europe are prominent markets for consumer IAM solutions. The uptake of consumer IAM technologies in these regions is stimulated by the implementation of stricter regulations pertaining to the security of consumers’ information. One such is the General Data Protection Regulations (GDPR) in the EU. A large number of organizations, especially SMEs, are adopting advanced consumer IAM services to gain a significant edge over others. The Asia Pacific market for consumer IAM solutions is projected to expand at a rapid pace over the forecast period. The substantial demand is mainly attributed to increasing IT spending by enterprises in major economies such as Australia, China, India, Japan, and Singapore.

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Global Consumer Identity Access Management (IAM) Market: Competitive Analysis

Vendors in the consumer IAM market are keen on providing innovative solutions and disruptive technologies to consolidate their shares in major regions. These solutions help customers meet their diverse security needs. The launch of disruptive technologies is expected to intensify the competition in the marketplace. Several companies prefer outsourcing IAM functions to provide a better consumer experience. Major players vying for a sustained share in the consumer IAM market include IBM Corporation, Microsoft, Janrain, Okta, Inc., Ubisecure, ForgeRock, Ping Identity Corporation, Gigya, Inc., and LoginRadius Inc.

TMR Research is a leader in developing well-researched reports. The expertise of the researchers at TMR Research makes the report stand out from others. TMR Research reports help the stakeholders and CXOs make impactful decisions through a unique blend of innovation and analytical thinking. The use of innovation and analytical thinking while structuring a report assures complete and ideal information of the current status of the market to the stakeholders.

5-Point Growth Formula

The 5-point growth formula developed by TMR Research provides an insight to the stakeholders and CXOs about the current situation in the market. The growth formula makes the report a perfect companion for the stakeholders and CXOs.

The 5-point growth formula includes the following points:

• Current and Future Threats
• Accurate Trend Analysis
• Regional Assessment
• Industrial Analogy
• COVID-19 Impact

The reports offer answers to the top 7 questions that revolve around the growth of the market

• What are the diverse growth parameters influencing the market?
• Which regions will contribute largely to the growth of the market
• What are the recent innovations and technological advancements in the market?
• What are the emerging trends across the market?
• How has COVID-19 affected the market?
• What will be the post-pandemic scenario of the market?
• What are the major threats that will dent the growth prospects of the market?

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Splunk and DTEX Systems Partner to Accelerate Zero-Trust Security Operations with Insider Risk Intelligence & Noise-free Endpoint Telemetry

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Business Wire
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Splunk and DTEX Systems Partner to Accelerate Zero-Trust Security Operations with Insider Risk Intelligence & Noise-free Endpoint Telemetry
Workforce Cyber Intelligence & Security Solution Delivers the Contextual Human Activity Intelligence and Endpoint Telemetry Ignored by NGAV, UEBA and DLP Tools

DTEX Systems, the Workforce Cyber Intelligence and Security company™, today announced a partnership with Splunk Inc., provider of the Data-to-Everything™ Platform, to deliver a superior, zero-trust approach to insider risk intelligence, data loss prevention and security operations orchestration and response.

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“Early customer response to our integrated solution with Splunk Enterprise Security and Splunk SOAR has been overwhelmingly positive”

Splunk and DTEX Systems are accelerating security response times and root cause analysis, driving faster event resolution with advanced analytics and reporting, as well as decreasing manual security and IT operations. DTEX InTERCEPT’s human-based endpoint telemetry provides the full context around the data, machines, applications, and people involved in an event via a single, noise-free endpoint data signal.

DTEX InTERCEPT™ brings a previously unavailable data source to existing cyber security architectures that multiplies the value of NGAV while allowing for the consolidation of UEBA, endpoint DLP and digital forensics tools. It’s next-generation DMAP+ forwarders and cloud analytics engine deliver a single endpoint data source to Splunk security solutions to proactively identify insider threats, predict data loss events, protect remote workers, flag possible credential compromise, and monitor file servers and packaged applications for abnormal behavior and requests.

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“Early customer response to our integrated solution with Splunk Enterprise Security and Splunk SOAR has been overwhelmingly positive,” said Mohan Koo, Co-founder and Chief Technology Officer at DTEX Systems. “Unlike legacy solutions, DTEX InTERCEPT provides a simple and clear view of human activity, and because the hundreds of meta-data elements we collect are filtered at the source, the number of notable events that require investigation drops by nearly ninety-percent. This means overworked SOC teams and analysts spend more time focused on what matters and can have full confidence in automated response and orchestration workflows.”

Splunk Enterprise Security ingests DTEX InTERCEPT’s risk-based alerts, also known as ‘Indicators of Intent,’ from the Splunk Security Analytics Platform. It uses these alerts to provide customers with a better, more contextually rich understanding of how user activity is influencing what’s happening in their environments and if those behaviors are creating risks to data, users and operational processes.

How Organizations Are Utilizing DTEX InTERCEPT with Splunk Enterprise Security & SOAR

  • Visibility and collection of hundreds of unique meta-data elements and user activities transformed into Splunk CIM format (no contextual losses) for a noise-free endpoint data signal.
  • Accelerated response times and root cause analysis within the Splunk ES console using real-time, detailed inside risk analytics and risk-based notifications.
  • Notable event enrichment with human-behavioral intent telemetry to support faster, more automated remediation.

DTEX will be participating in Splunk .conf’21 October 19-20, 2021 demonstrating its DTEX InTERCEPT Zero-Trust Insider Threat Intelligence solution virtually in the Partner Zone, have its contextual endpoint telemetry data signal featured in the popular APT scenario during BOTS on Monday morning and evening, October 18, 2021, and be recognized by Jane Wong, VP of Security Products at Splunk, during her security super session on Wednesday, October 20, 2021 at 9am PT.

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Google Names Edify a Chrome Enterprise Recommended Partner for Contact Center

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PRNewswire
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Edify Changes the Customer Service Conversation Quite Literally with Machine Learning-powered Real-time Transcription and Translation into 100+ Languages Across Channels
Edify Earns Chrome Enterprise Recommended Designation; Future of the Contact Center Starts Today with One-window Solution on Chrome

Edify Labs (edify.cx), the customer experience software company that makes business communications feel more like personal ones, announced today that Google has named Edify a Chrome Enterprise Recommended partner for the contact center. To earn this designation, Edify worked with Google to extend product functionality, quality, security and user experience, ensuring Edify Huddle CX meets the highest performance standards and is easy for employees and businesses to adopt. Through this partnership, Edify and Google will market, sell, and continually innovate, working together to develop new and expanded ways for Edify to work with Chrome OS and Chromebooks.

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Edify unites contact center (CCaaS), unified communications (UCaaS), and real-time communications (CPaaS/API) functionality in a single, cloud-native software solution. Edify on Chrome banishes legacy contact center complexity by letting users interact with colleagues and customers via phone, text, email, and video just like they do with friends — in a single window — with the simplicity, security, and ease today’s enterprises need.

“With our latest advancements to offer fully optimized solutions for contact centers with Chrome OS, we’re excited to have Edify as one of the validated contact center solutions in our Chrome Enterprise Recommended partner program,” said Gregg Fiddes, Head of Chrome Enterprise Technology Partnerships for Chrome OS. “Businesses can now rely on a catalog of validated applications including Edify, that have optimized their products’ quality, security and end user experience and can help serve as a key component to securing and optimizing contact centers.”

With Edify on Chrome, users can:
— Use one window for all contact center and unified communications applications, databases, and channels — no more searching, transferring, or delays resolving customer issues — so business communications finally feel more like personal ones.
— Forget provisioning hardware, configuring security settings, and worrying about viruses and malware.
— Get up and running in minutes on one cloud-native solution without sacrificing quality or capability.
— Easily work at the office, from home, and on the go, making work-from-anywhere an efficient, reliable, and secure reality.

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“Chrome’s entry into the contact center with its Chrome Enterprise Recommended program demonstrates what’s possible when you go about solving old problems in new ways, when you dare to believe you could have the mission-critical functionality you need in a contact center delivered with the simplicity of Chrome. Imagine what that does to the employee experience, and therefore to the customer experience,” said Edify co-founder and CEO, Cameron Weeks. “There is no reason why we can go to space, carry personal computers the size of a deck of cards in our pockets, and we can’t do away with the bad customer service experiences we’re all living with. Brands can and should do better — it doesn’t have to be a complex, expensive headache anymore. There is no ceiling now and Edify is thrilled to be leading the way in fixing customer service with Google.”

Edify unites the functionality of multiple point products in one intuitive solution:
— Contact Center (CC): Meet customers across channels within a single interaction
— Unified Communications (UC): Company-wide team collaboration with one-click voice, chat, and video
— Communication Platform (CP): Third-party integrations, customizable open APIs, and built-in telecom
— No-Code Workflows: One drag-and-drop tool to replace IVR, IVA, RPA, build workflows, create campaigns, and make changes on the fly without begging IT for help

Edify Huddle CX delivers the above cloud-native omnichannel business communications with machine learning (ML) and built-in UC for $7 per user/day. Customers love Edify’s global availability, usage-based pricing, and 100% uptime SLA backed by a 10x financial guarantee. Learn more about Edify x Chrome at get.edify.cx/cer.

About the Chrome Enterprise Recommended Program

Chrome Enterprise Recommended is Google’s new partner program that identifies optimized solutions. When you see the Chrome Enterprise Recommended badge, you know that the developer of that app has worked with Google to ensure their product works great on Chrome OS. This not only helps organizations more easily adopt new technology, it ensures employees have a great user experience.

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Kings and Dialpad Announce Multi-Year Jersey Patch Partnership and Commitment to Bridge the Digital Divide

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Business Wire
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Dialpad Announces Strategic Partnership with MIA Distribution to Bring Cutting Edge Business Communications Technology to Australian Market

– Dialpad to Serve as Team’s Official Jersey Patch Sponsor and Communications Provider —

— Launches Sweepstakes for Autographed Jerseys and Premium Tickets to Kings Opening Night —

— Collaboration to Empower 200 Young People Through Digital Literacy and Entrepreneur Leadership —

— Connects Local and Global Fans with the Team Via Conferencing Technology —

The Sacramento Kings announced a multi-year jersey patch partnership with Dialpad, the world’s most advanced business communications company. Beginning today, Dialpad’s logo will appear on the left front strap of player jerseys. Dialpad and the Kings are focused on bridging the digital divide and will co-develop meaningful community impact programming that empowers the next generation with technology, learning and innovation. As the Official Communications Provider of the Sacramento Kings, Dialpad offers a suite of products that includes voice, video meetings, messaging, and contact center technology, enabling organizations to stay connected – from anywhere in the world.

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“Using their transformational technology, we’ll address digital barriers and expand our shared commitment to educate and empower young leaders. We understand that digital transformation in the nonprofit sector is critical, and the right technology will unlock new opportunities and create greater impact.”

“Sports has the power to bring people together, to connect on shared goals and to work together to make the world a better place. Dialpad shares these ideals and we’re excited to partner with them to connect fans and improve our community,” said Sacramento Kings Owner and Chairman Vivek Ranadivé. “Using their transformational technology, we’ll address digital barriers and expand our shared commitment to educate and empower young leaders. We understand that digital transformation in the nonprofit sector is critical, and the right technology will unlock new opportunities and create greater impact.”

“This partnership embodies Dialpad’s mission and vision to Do the Right Thing. Together, we’ll connect people through technology, community and the love of the game,” said Dialpad Co-Founder and CEO Craig Walker. “As a native to Northern California, I am incredibly pleased and humbled that this partnership will bring the Sacramento community closer together, both on and off the court. Dialpad has a growing employee base in the region and we are thrilled our work with the Kings will make a lasting, positive impact throughout the Sacramento community in addition to helping local entrepreneurs and minority-owned businesses grow and succeed.”

Today, during the Kings Media Day, lucky fans will have an opportunity to talk with current players via Dialpad Meetings, the company’s conferencing platform. Also launching today, fans can enter a sweepstakes for a chance to win custom jerseys and courtside seats at the Kings opening night game when the team takes on Utah Jazz on October 22. To enter the sweepstakes, fans can visit Kings.com/OpeningNight. And throughout the season, the team will utilize Dialpad technology in-game to unite the Kings global fanbase.

Through this partnership, Dialpad and the Kings will also deeply invest in the Sacramento community and support groups that are committed to closing the digital divide and removing barriers. As part of Team Up for Change, a Kings-led social justice initiative with the goal of uniting, inspiring and activating NBA and WNBA teams and communities in the pursuit of equity, Dialpad and the team will launch “The Huddle Lab,” with one community partner over the next three years, for a total of three labs. The Huddle Lab will be a technology room for afterschool programs and will include computers, software, and TVs with the goal of encouraging and empowering the next generation of young entrepreneurs. In line with the Sacramento Kings Capitalize program, an annual crowdsourced startup competition for local entrepreneurs, Dialpad and the team will empower 200 young people, between the ages of 14-22, through digital literacy and entrepreneur leadership programs. Select youth will have the opportunity to engage with Dialpad, Sacramento Kings and NBA executives while learning about careers in technology, sports and entertainment in hopes of inspiring the next generation of content creators, technology mavens and community leaders. These efforts include mentoring and digital literacy development for both youth and their parents/guardians. And aligning with the Kings Season of Doing Good, the collaboration will donate over $1 million of business communications services to local nonprofits in the Sacramento area to ensure the organizations have the tools they need for success.

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Botify Partners with Fast Track to Expand Its Global Footprint in Asia Pacific

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Botify Partners with Fast Track to Expand Its Global Footprint in Asia Pacific

Botify, the leading enterprise software company for performance organic search announced its expansion into Asia through a JV with Fast Track, the accelerator.

Botify Partners with Fast Track to Expand Its Global Footprint in Asia Pacific, Bringing Enterprise Organic Search Technology to a Fast-Growing Market

Through a strategic partnership with Fast Track, Botify is well-positioned to transform how Asian brands leverage organic search to drive online revenue in a post-Covid era.

Botify, the leading enterprise software company for performance-driven organic search, today announced its expansion into Asia Pacific through a joint venture with Fast Track, the accelerator for innovative European scaleup in APAC.

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Botify initiated its partnership with Fast Track in late 2019 when they sought to better serve and accelerate growth with a handful of existing clients in Asia. Following a positive response and early success, the two companies decided to solidify the partnership through a joint venture and fully establish Botify’s operations in the region, starting with Singapore, followed by Australia and Japan.

In 2020, Asia Pacific was the largest region in the global search engine optimization services market, accounting for 33%, while the market for cloud technology in Asia is expected to grow to $60 billion in 2023, according to Boston Consulting Group. This strategic partnership will enable Botify to scale its operations and meet this demand, specifically in e-commerce. It is the next chapter in the region’s digital transformation as a growing number of Asian companies seek to optimize their websites to drive sustainable revenue.

“Asia has shown an ability and appetite to leapfrog the West in creating and adopting new technologies. And with Botify, it feels like the right place at the right time with a solution that is set to accelerate e-commerce by revolutionizing organic search,” said Alexandre Olmedo, Co-founder at Fast Track. “Fast Track is thrilled to partner with Botify at this exciting time. We genuinely feel they are ‘Asia-ready,’ understand the opportunity ahead of them, and have put the necessary foundation and strategy in place to make the most of what Asia uniquely offers,” added Ivan Bernard-Brunel, Fast Track co-founder.

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EVERYWHERE Communications Launches Check-ins

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EVERYWHERE Communications Launches Check-ins

EVERYWHERE Communications, the company that is redefining global safety and productivity solutions, continually innovates based on customer feedback and market data. Purpose-built for enterprise and government customers, the EVERYWHERE platform enables organizations with people who are in and out of cellular coverage to track and communicate with their teams deployed around the globe. Based on continuous engagement with its customers, EVERYWHERE has launched its newest feature, EVERYWHERE Check-ins.

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EVERYWHERE Check-in provides real-time global situational awareness of their team members’ location and the status of their well-being. Customers can choose either team or geo-targeted Check-ins, providing automation and multichannel notifications.

”We pride ourselves on a consultative approach with our customers to ensure our product innovation is driven by both customer feedback and market data. Check-ins are a perfect example of EVERYWHERE technology enhancing the duty of care for organizations all over the world.” – Jake Bailey, VP of Product Management and Customer Success

Check-ins

The EVERYWHERE Hub’s new Check-in feature allows administrators to define and assign schedules, as well as proactive well-being checks that support duty of care. EVERYWHERE enables multi-channel notifications with time-stamped location information (SMS, email, app notifications, and automated voice call).

These Check-ins can be automated as well. Administrators may schedule automated check-ins for teams/individuals or active members within a user-defined geofence. A geofence is a virtual boundary established around a geographical location. This location-based service, utilized by apps or satellite communicators, GPS, IridiumⓇ Satellite, Wi-Fi, or even cellular data to trigger a pre-programmed action, such as the Check-in, when a user exits or enters the virtual boundary. Team member(s) may respond with “I’m OK” or “I need help” with an added free form message option as well. Their status and location will be sent over the Iridium satellite network, cellular, or Wi-Fi using EVERYWHERE Intelligent RoutingTM. EVERYWHERE Check-ins offer the added safety feature of automated missed check-in notifications based on a user-defined time parameter.

The EVERYWHERE Hub

The Everywhere Hub offers real-time situational awareness by consolidating location, status, and message information and data communication with two-way capable devices. The Hub allows supervisors to know where their assets are and their status, which ensures that their personnel can effectively manage remote operations.

The Hub offers features such as multi-device, multi-network, and EVERYWHERE Intelligent RoutingTM. Offering situational awareness, broadcast messaging SOS notification, as well as encrypted text, data, audio, and video, are all able to be managed through the EVERYWHERE Hub. Finally, the Hub offers tools for visualization, data filtering, and analytics, as well as third-party integration​​. Administrators use this web-based platform to communicate with their team and personnel in and out of the office, from absolutely anywhere.

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EVERYWHERE inReach by GarminⓇ

EVERYWHERE Communications and GarminⓇ International offer EVERYWHERE inReach by GarminⓇ satellite communicators. The compact satellite communicator allows teams to communicate when they are outside of cellular coverage. When this communicator is paired with the EVERYWHERE App, users can seamlessly transition between cellular and satellite service as needed with EVERYWHERE Intelligent RoutingTM. The EVERYWHERE inReach by GarminⓇ is powered by IridiumⓇ, which uses the upgraded Iridium satellite constellations to offer global connectivity. This ensures safety, connectivity and productivity solutions for enterprise and government organizations no matter their location on the globe.

The EVERYWHERE inReach Mini by GarminⓇ is tough, durable, impact-resistant, and is water-rated to IPX7. The device includes an internal, rechargeable lithium battery which provides up to 90 hours of use at the default 10-minute tracking mode. It may also be used for up to 20 days in power-saving mode.

The new Check-in feature offered by EVERYWHERE communications will change how administrators are able to connect and communicate with their team members and employees. The geo-targeted check-in and team check-in features offer benefits to team members as well as administrators ensuring maintained productivity and safety for employees.

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Thankful Raises $12 Million in Series A Funding Led by Alpha Edison

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Thankful Raises $12 Million in Series A Funding Led by Alpha Edison
AI-Driven Customer Service Platform Emerges from Stealth Mode with 50 A-List Partners and Financing for Major Expansion

Thankful, the AI platform powering the customer service revolution, emerges from stealth mode today with the announcement of a $12 Million Series A Funding Round led by Alpha Edison. Other investors include Bonfire, Ten-One-Ten, Greycroft, Omega, and Miramar.

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Thankful’s 400% year-over-year growth since launch in 2018 is largely due to its superior intelligence which can resolve large volumes of customer problems across all written customer service channels – email, chat, social, in-app, and SMS.

To date, Thankful has quietly been at the forefront of the industry, trusted by brands who lead the world in customer experience, such as Crate & Barrel, FabFitFun, MeUndies, Morphe, and Bombas. Thanks to this round of financing, Thankful will now be able to further scale their enterprise business and continue to reimagine how customer experience can evolve from basic problem solving to complex, personalized relationship-building.

Since Thankful’s breakthrough technology understands what customers want and delivers the answers customers need, it has also become a go-to partner for the world’s leading helpdesks, including Zendesk, Kustomer and Gladly.

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“Thankful stood out to us because it’s the only customer support software that’s on the customer’s side – and we know from our experience that will always be the winning side,” said Robey Miller, Partner at Alpha Edison. “What attracted us most was the traction they achieved in a short time, and the vision of turning customer service from a cost center to revenue driver.”

“Thankful’s level of intelligent customer service engagement was deeper than anything we’d seen before, and in service, understanding the customer is critical,” said Bonfire Partner, Jim Andleman.

“We are so grateful to our investors and thrilled that they share our mission of giving every customer access to exceptional service by providing every business the technology to deliver it,” said Thankful AI CEO, Ted Mico. “This financing will help us to continue to lead the transformation of customer service into an effective sales and marketing channel.”

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Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

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MTS Staff Writer
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Frontify Raises $50M in Series C Funding Led by Female Founded Revaia
Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

Frontify, the leading provider of brand management software, today announced it has raised an additional $50M in Series C funding, led by Revaia (formerly Gaia Capital Partners) with participation from HighSage Ventures and existing investors EQT Ventures, Blossom Capital, and Tenderloin Ventures.

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Frontify is committed to accelerated growth, both in product R&D, and in hiring talent in the US, Switzerland, and beyond to join its current team of 200+ employees. Investing in highly-engaged and skilled people will strengthen the company’s position as thought-leaders on the future of brand. The funding will also boost Frontify’s technology to support the growing global community of brand builders.

“We’ve laid the foundation and are revolutionizing how people contribute to and work with their brands across a huge range of industries, brand sizes, locations, and needs. There’s still so much to achieve, but we can’t get there alone,” said Frontify Founder & CEO, Roger Dudler. “Expanding our teams with the best and brightest around the globe, seeking partners who align with our beliefs and outlook, and taking our software to even greater heights – these are just some of the key focus points for us now.”

In a time when many businesses struggled to meet goals, Frontify hit a high note with its digital-first, remote-friendly solution for customers through web and desktop app experiences for every step of the brand journey. Particularly for globally-distributed brands, there’s never been a more significant time to see this power in action, where hundreds of thousands of worldwide employees have experienced the benefits of the platform and ecosystem. Seamless access to living brand guidelines and digital assets, collaboration and templating tools, and the centralized connectivity to other native applications are just a few of the instances that brought nearly 300 new customers to adopt Frontify since the beginning of the pandemic.

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“We instantly got excited about Frontify’s brand management platform and its capacity to capture the whole branding process in one place, making it the single source of truth for employees and collaborators,” said Elina Berrebi, Founding Partner of Revaia. “They have demonstrated their ability to convince some of the most trusted brands globally in all industries, while delivering strong and efficient revenue growth. We’re also buying into the passion and the people at Frontify, and are thrilled to contribute to building its global leadership.”

For Frontify and its funding partners, aspirations and alignments run deep as they look toward further adoption of the platform in key markets such as the US, alongside continued investment in shared values and beliefs, including an innovation mindset and dedication to authenticity, that underpin their vibrant company cultures.

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In a Permission Based Marketing Economy, It’s Easy to Drive Permission Marketing!

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Paroma Sen
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Driving-Permission-Based-Marketing

Marketing technology has given marketers more precise and targeted avenues of reaching their audience with more impact. 

For marketers to drive greater success with their targeted approach, they need to drive permission-based marketing models. Permission marketing is a 90’s term coined by Seth Godin a marketing impact guru. In a book that is much beyond it’s time and one that was written in the 90’s – Seth Godin’s Permission Marketing explores the need for driving permission based marketing while relying less on tradition forms of yesteryear like interruption marketing. 

What is Permission Marketing?

Permission marketing is a model through which marketers plan CTAs and cadences in such a way so as to request their audience’s permission before sending them marketing messages. Double opt-ins, driving newsletter campaigns, surveys, Q&As are all different ways in which marketers can drive a more permission based marketing model. 

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A Few Benefits of Permission Marketing

  • Boosts customer engagement: Permission marketing drives higher engagement and conversions because at its base, it structures marketing plans to focus on audiences that want to hear from your brand and have interest in knowing more. 
  • Lowers marketing operations costs, drives long term customer relationships: In the long-term, permission marketing can help lower marketing operations costs because of its targeted approach while allowing marketing teams the time to focus on building long lasting customer relationships.

In what ways can marketers drive more impact with permission marketing? 

Loyalty Packages

In a B2C marketing environment loyalty cards are one way for brands to nurture permission based marketing. After driving customers to sign up for special loyalty programs, brands send them promotional offers via emails that can be targeted to their customer’s need and behavior. 

In a SaaS and B2B environment, loyalty programs can be structured in a different way to offer complementary, value-add services or simply to nurture the customer for an upcoming product. 

Driving Different Kinds of Subscriptions

In a digital marketplace, most content types extend to audio, video, text and other kinds of formats; these are then packaged to be content marketed via various channels like email, social media, newsletters, etc. 

For marketers, that means more opportunity. Getting existing customers to subscribe to your brand podcast’s RSS feed or driving newsletter subscriptions are just some of the formats that marketers can use to deepen the impact of their permission marketing model. Subscription signups indicate interest from the customer in learning more about your recent updates, articles, tips, etc. 

This includes driving YouTube channel subscriptions, podcast downloads and signups, driving subscriptions to your blog feed, 

Modeling Marketing Emails Based on Subscribers

One steady example of permission marketing is subscription based emails, driving opt-ins where users can choose to receive updates on a weekly or daily basis via email can allow marketers the time to plan each subscriber email to suit the interest of a customer set. Personalizing subscriber emails based on the customer’s online journey and online buying behavior across the website or other customer touch points can drive more upsells and cross-sells while also increasing the impact and ROI of these marketing emails. 

Permission Marketing is here to stay 

With data privacy trends and customer interests constantly changing, with more marketing clutter taking up space in the same number of online channels, brands are forced to drive impact using creativity and precise, targeted methods. Knowing that your prospect or customer has some interest in something you have to say can help you drive so much more ROI from every future conversation with them. 

This involves integrating every marketing communication, understanding where and how you want to drive interest based signups and what marketing messaging you’ll align next to keep the conversation relevant and purchase driven.

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TIBCO Delivers a Comprehensive, Connected Platform for the Adaptable Digital Business

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Business Wire
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TIBCO Intelligently Unifies Data with Key Enhancements to Cohesive Data Integration Offerings
New Platform Capabilities and Services Enable Any User to Compose and Deliver Any Application

TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges. Today, TIBCO announced significant updates to its Connect portfolio and an evolution of TIBCO Cloud™, packed with enhanced features that provide digital leaders a unified, self-service, modern digital platform to run and adapt how the business operates. Innovative updates to integration, API management, and messaging offerings further empower users to connect, compose, and deliver any application, data source, and device. This positions the company’s suite of solutions and services as one of the most comprehensive in the industry.

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TIBCO Delivers a Comprehensive, Connected Platform for the Adaptable Digital Business

“A connected digital business requires accelerated development and connectivity to reach its full potential,” said Randy Menon, senior vice president and general manager, Connect and Cloud, TIBCO. “We’re raising the bar by accelerating digitally native business priorities and giving anyone in an organization the power to do so. We offer a single, cohesive platform that supports the adaptability required by digital businesses, helping organizations capitalize on data and insights to make predictions in real time.”

Enhancements to key TIBCO Connect solutions include the following:

  • TIBCO Cloud™ Integration: New automation capabilities empower a wide variety of business users to quickly streamline and automate key processes and workflows, which improve the efficiency of core business activities, such as onboarding, lead generation, and claims processing.
  • TIBCO Cloud™ API Management: Building on TIBCO Cloud™Mashery®, this new offering evolves API management to manage the value provided by a business expressed as APIs. The solution provides full lifecycle API management as an integral part of the TIBCO Cloud, with seamless connectivity into essential capabilities, such as integration, data analytics, process automation, and messaging. TIBCO Cloud API Management, along with new innovations enhancing the developer pipeline and a new visual editor for API design and testing, are immediately available to new and existing TIBCO Cloud Mashery and TIBCO Mashery® customers.
  • TIBCO Cloud™ Messaging: New cloud-native storage options introduced in TIBCO Enterprise Message Service™X empower a new level of support for TIBCO Cloud Messaging. TIBCO Cloud Messaging enables open source solutions like Apache Pulsar and Apache Kafka to be fully managed in the cloud, and now offers native support for JMS with a managed TIBCO Enterprise Message Service support. The solution now facilitates simplified customer migration from on-premises estates to cloud-ready solutions without the need for a lift and shift approach.

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“As a business, we can’t limit our choice of applications, data sources, and new application development based on the integration capabilities of our legacy environment. We need agile, interoperable systems with all applications, regardless of whether they are on-premises or in the cloud,” said Dan Chesterman, group executive, technology and data, and chief information officer, Australian Securities Exchange. “With TIBCO, we now have an environment that supports the cohesion we need with an expanded API universe and, most importantly, access to data no matter the source in real time for the decision-making insights we need.”

TIBCO Cloud is a comprehensive platform that runs and adds agility to your digital business. A refreshed user experience gives more users a pulse on their connected business within a personalized, 360° platform experience. In addition, automated decisioning, developed within a completely no-code experience for business users, builds a real-time digital experience that senses and responds proactively and intelligently to key business events.

“To keep pace in today’s fast-changing environments, our customers can’t afford prescribed approaches that limit their digital business initiatives. They need business agility, allowing complete flexibility that enables anyone to connect any app, data, and device, using an approach that best meets their business needs,” said Michael Guillory, chief marketing officer and vice president, Industry Relations, Sage IT. “With TIBCO, our customers have complete freedom of choice, helping them rapidly evolve to a modern architecture that is highly scalable and flexible.”

TIBCO Cloud advancements were introduced during the Connect track of TIBCO NOW™2021. When combined with the extensive suite of TIBCO solutions, they offer connectivity for better access to data and accelerated time to insights.

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Ayzd.com releases their NFT analytics tool and NFT Drop calendar

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MTS Staff Writer
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Be in the frontline of the NFT revolution and learn first about the next cryptopunks

Ayzd.com an NFT analytics website released its new product: NFT Drop calendar. It allows users that follow the NFT scene receive information about the upcoming collections before they are live. That enables users to buy promising NFTs earlier than the crowd, which maximizes potential returns.

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“We have analyzed all our competitors and prepared the product that is 10x better than anything on the market at the moment” says one of the developers.

NFT enthusiasts could easily sort the drops by the date and view the selection of the collections presented on the platforms. It highlights drops from different chains: Ethereum, Solana, and others.

Each drop has a massive amount of data: Description, mint pricing, mint size, previews of the actual NFTs, an overview of the community. The team behind ayzd.com researches the team behind the project, dates when the social media were created, and highlights similar projects. Not only that, but each drop has a live indication of Twitter and discord followers (to show community activity). All of that is done to increase the probability for the user to find the best possible deal in the NFT market.

With hundreds of projects being released every day on various marketplaces like opensea, raraible and others its is hard to find the gem, find the next big thing. Drops by Ayzd make it easier.

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Aislelabs Announces Partnership With Ageas Bowl

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Aislelabs is pleased to announce a partnership with The Ageas Bowl to enable customer insights and drive revenue.

Aislelabs and The Ageas Bowl are proud to announce a partnership to supercharge their marketing systems by enabling a deeper understanding of the fans that throng the stadium. As customer journeys become increasingly complex, the Aislelabs platform will help The Ageas Bowl capture a single customer view of the visiting fans, provide behavioural insights, and enable powerful segmentation capabilities.

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The Ageas Bowl in Southampton, UK, boasts a diverse range of facilities, seating north of 20,000 fans, and hosts multiple major events throughout the year. As a mixed-use venue, The Ageas Bowl needs an agile marketing system that will adapt seamlessly depending on the event, is endlessly customizable, and scalable. Said Group Systems and IT manager, Sergio Ceo, “We are excited to be working with Aislelabs, as a partner they’ll help enhance our current systems and processes while their technology provides a platform for future development and innovation which is an important part of our vision.”

In an increasingly digitized world, modern sports fandom has gone beyond the confines of the stadium, building brand equity and salience requires digital transformation and a deep understanding of the customer. “We are pleased to welcome The Ageas Bowl to the Aislelabs family. Venues hold a special place in the hearts and minds of their fans; by leveraging granular customer intelligence and analytics The Ageas Bowl can truly personalize their brand.” said Barry Read, Sales Director UK and Europe

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Semrush Expands Listing Management to Canadian Businesses

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Semrush Announces Global Marketing Day – A 24-Hour Non-Stop Online Marketing Conference

Semrush, a leading online visibility management SaaS platform, is pleased to announce that Canadian businesses now have access to its Listing Management tool. With the tool, businesses are able to use a single resource to manage their online presence, optimize online visibility for top positions in local search, and control brand reputation.

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The Listing Management tool creates profiles in the most popular directories and intelligent services — including Facebook, Google, Foursquare, TripAdvisor, Apple Maps, Bing, BAIDU, and many more — with local business data to ensure optimal online coverage and visibility for the business. The tool maintains the information, ensuring it is accurate and up to date, and all directories can easily be edited simultaneously.

As businesses in Canada use Semrush’s Listing Management tool, their potential customers who search for services in proximity to their location will be directed to the business and be provided with comprehensive, vital information such as operating hours and payment methods.

This announcement is the second release of a four-part rollout over the coming months. The tool’s functionality now includes:

  • 40+ directories available in Canada to list business info
  • Business profile creation for data consistency across all locations
  • Comprehensive business profile creation in Google My Business and Facebook, including business and holidays hours, payment methods, and social media links
  • Info clean up and duplicate suppression in one click
  • Voice search optimization: information sync with Google Assistant, Amazon Alexa, Apple Siri, and Bing
  • Listing presence audit with a PDF report export function, free for all customers

Eugene Levin, Chief Strategic Officer in Semrush, commented: “In Canada, the majority of businesses are small- and medium-sized firms which are accustomed to operating in a highly competitive environment. Online visibility is now a fundamental requirement for every organisation, regardless of how large or local it may be, and we’re excited to support the growth of Canadian businesses by providing access to the Listing Management tool, an essential resource for their success in local SEO and search visibility.”

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Honeywell Bolsters Digital Automation Capabilities In Life Sciences Through Acquisition Of Performix Inc.

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Honeywell Bolsters Digital Automation Capabilities In Life Sciences Through Acquisition Of Performix Inc.
– Performix’s manufacturing execution system software will strengthen and expand Honeywell’s portfolio of solutions for the life sciences industry
– Software helps pharmaceutical and biotech customers optimize complex manufacturing processes

Honeywell today announced it has acquired privately held Performix Inc., a provider of manufacturing execution system (MES) software for the pharmaceutical manufacturing and biotech industries. The acquisition builds on Honeywell’s strategy to create the world’s leading integrated software platform for customers within the life sciences industry who are striving to achieve faster compliance, improved reliability, and better production throughput at the highest levels of quality.

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The Performix MES software will join Honeywell’s large and growing portfolio of automation solutions for the life sciences industry, including the recently acquired Sparta Systems quality management software (QMS) and Honeywell’s Experion® Process Knowledge System. The combined offerings will address life sciences customer needs across their product life cycles – from automation project execution to optimal production to sustainable quality.

“Performix’s manufacturing execution system software allows us to expand our capabilities and further accelerate Honeywell’s connected life sciences vision of integrating data from multiple systems into a manufacturing ecosystem that assures quality, compliance and efficiency,” said Ujjwal Kumar, president of Honeywell Process Solutions. “Honeywell can now offer customers a tailored solution designed for their specific industry that combines process automation, production management, quality management and data analytics into a single software suite.”

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Performix’s MES platform offers a modular set of capabilities that addresses key components in the manufacturing process. The platform supports product manufacturing through digital procedure and batch applications that include the product recipe, workflow instructions and lot numbers for traceability. The platform also supplies compliance and auditability information while supporting business needs such as analytics, analysis, and manufacturing intelligence.

“Adding Performix’s industry-leading manufacturing execution system software to Honeywell’s already robust portfolio will further Honeywell’s ability to deliver critical solutions to pharmaceutical and biotech manufacturers as they digitally transform their operations,” said Sham Afzalpurkar, president and chief executive officer of Performix Inc. “As a combined business, Performix will benefit from Honeywell’s global scale and robust customer base. Together, we can accelerate product expansion to deliver a global set of digital solutions that address today’s increased manufacturing complexity.”

Performix Inc. is headquartered in Houston, with additional offices in India. The company serves some of the world’s leading pharmaceutical and biotech companies. Performix’s senior leadership team is expected to join Honeywell. Terms of the deal were not disclosed and there is no change to Honeywell’s financial outlook as a result of the acquisition.

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Dynamic Yield Makes Crain’s Best Places to Work in NYC for Fourth Year

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The recognition represents a commitment to employee welfare despite the continued challenges presented by COVID-19

Dynamic Yield, the Experience Optimization platform, announced that it has been recognized for the fourth year as one of the Best Places to Work in New York City by Crain’s New York Business. The company made the list alongside just 100 others in the mid-size business category.

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Despite the anticipation of a receding global pandemic in 2021, employers have had to continually evolve to meet the needs of their employees during these trying times. Last year, Dynamic Yield prioritized mental health and wellness programs as well as monetary support for increased physical comfort in work-from-home conditions. This year, the company has expanded its efforts, honoring its commitment to the wellbeing of its staff by offering a hybrid work model, providing a safe and hygienic environment for those who wish to work from the office as well as the option to remain remote. Additional equipment has also been made available to lighten the load for employees commuting between the office and home.

“On top of the regular resources and benefits we provide employees in growth, professional development, team bonding, and beyond, over the last few years, we’ve had to come up with new and unique ways to address a totally different work environment,” said Tal Raziel-Yosef, VP of Human Resources at Dynamic Yield. “Thankfully, because of the open, transparent, and collaborative nature of our culture, we’ve been able to source meaningful feedback directly from our teams, incorporating it into how we operate together, whether in-person or virtually. I know it has made us stronger as a company, which is why we couldn’t be more honored by this recognition.”

“As an employee, one of the most important things for me throughout this period has been knowing the company that I work for truly cares about my wellbeing,” said Francis Kinder, Customer Success Manager at Dynamic Yield. “But it’s not just about words, it’s about actions, and Dynamic Yield has consistently made it clear that the happiness of their workforce is a number one priority, both professionally and personally.”

Now in its fourteenth year, the Crain’s Best Places to Work in New York City list highlights those companies exceeding expectations and going “above and beyond” when it comes to employee satisfaction. Each year, Crain’s, in conjunction with independent research firm, Best Companies Group, evaluates New York City companies from a wide array of industries across the five boroughs based on an employer questionnaire and employee survey. More than 20,000 employees are surveyed on topics such as work environment, employee engagement, satisfaction, and benefits, as well as corporate culture. Best Companies Group then analyses the survey data to determine a final ranking, as published by Crain’s New York Business.

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