Search
Home Blog Page 2307

Movable Ink Unveils Speaker Lineup for Annual (Re)Think Conference

By
PRNewswire
-
0
Movable Ink Unveils Speaker Lineup for Annual (Re)Think Conference

Second annual conference will feature keynote speakers from Forrester, Beats Electronics and more

Movable Ink, the leading software company powering personalized content for the world’s largest brands, unveiled today the lineup and session topics for its second annual (Re)Think Conference taking place on October 21-22, 2021. (Re)Think by Movable Ink is a free, two-day virtual event for marketing leaders and practitioners addressing how digital marketing has shifted over the last year and a half.

Sessions from leaders across the industry will highlight how marketing leaders can activate first-party data to create unique customer experiences, bring personalization across channels, and convert new customers into loyalists.

“We’re excited to be expanding (Re)Think this year, bringing the top minds in the marketing industry together for two days of exploration and collaboration,” said Vivek Sharma, CEO and co-founder of Movable Ink. “The rise of zero- and first-party data, as well as the need for increased personalization in campaigns, has ushered in a new era for marketers and brands and we’ll be diving into the nuances of these shifts for attendees.”

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Select keynote sessions will include:

  • Omar Johnson, the former CMO at Beats Electronics by Dre and former VP of Marketing at Apple, will deliver a keynote session on his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques. He led innovative marketing programs for international brands including Nike, Coca-Cola, Kraft Foods, and Campbell Soup.
  • Vinh Giang, an acclaimed speaker, will draw on the fact that the worlds of magic and marketing have a surprising amount in common. To be successful in either, it requires the ability to guide perspective, influence behavior, and communicate in a masterful way. In this inspiring keynote, Vinh will share his experience in the art of performance-enhanced communication, and show how you can use these skills to build deeper connections with your peers and your customers.
  • Stephanie Liu, an analyst at Forrester serving B2C marketing professionals, will be delivering a keynote on how to craft relevant, moments-based messages that deliver value. Liu focuses her research on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy. She helps Forrester clients understand and navigate the rapidly changing landscapes of martech and privacy.

“The industry has been through a lot over the past year. I am thrilled to be able to bring leaders throughout the marketing world together for collaboration and learning,” said Sharma. “It is valuable to hear from others, listen to the stories of resilience and perseverance throughout not only the pandemic, but the changing industry, and learn about the emerging trends and opportunities.”

Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

Built on Medallia Experience Cloud Platform, Rybbon Launches New Solution for Automated Digital Rewards

By
Business Wire
-
0
Built on Medallia Experience Cloud Platform, Rybbon Launches New Solution for Automated Digital Rewards

Medallia Technology Partner Rybbon extends solution with digital rewards and business incentive system.

Medallia, a global leader in customer and employee experience, today announced a new solution interface built by Medallia partner Rybbon, a leading provider of digital rewards. Using the Medallia Developer Portal, Rybbon has built an out-of-the-box integration to the Medallia Experience Cloud platform that allows customers to tap Rybbon to automate the management and distribution of incentives for experience programs. Automated rewards can help increase survey responses while helping to reduce time-consuming and costly manual processes.

Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

“The Rybbon automated digital rewards platform can dramatically reduce administrative time and improve response rates”

“The Rybbon automated digital rewards platform can dramatically reduce administrative time and improve response rates,” said Jignesh Shah, Head of Global Integrated Incentives at Rybbon. “It’s not unusual for our clients to see a dramatic increase in survey response rates by incentivizing respondents with a diverse selection of digital rewards.”

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

“The Medallia Developer Platform provides the tools and resources to enable Medallia customers, partners, and developers to unlock the agility of the world-class Medallia Experience Cloud. We are thrilled to see partners like Rybbon developing solutions that help elevate employee and customer experiences,” said Medallia Chief Product Officer Sarika Khanna. “Businesses are demanding the ability to extend and integrate solutions from core platforms. We’re opening the floodgates for customers and partners to innovate and build in-app experiences into their products.”

The Medallia Developer Portal was launched earlier this year as a place for partners and customers to collaborate and build integrations that extend the use and value of Medallia Experience Cloud in a low-code environment. These integrations provide customers with an ecosystem which allows them to use Medallia in new ways with minimal effort.

“Our clients are dedicated to driving loyalty and advocacy by improving the customer and employee experience,” said Steve Vierra, Executive Vice President at Medallia. “Through the Medallia Developer Portal, Rybbon was able to create a solution to give our customers powerful new tools to increase participation, improve engagement, and drive employee recognition.”

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

HubSpot’s Inaugural Sustainability Report Highlights Environmental, Social and Governance Progress Towards Building a More Sustainable Future

By
PRNewswire
-
0
Agility Launches New Native HubSpot App
Report highlights efforts towards building a diverse and inclusive culture, empowering vibrant communities, investing in climate action, and practicing good governance

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the release of our 2021 Sustainability Report, highlighting our efforts, milestones, and aspirations within the pillars of Environmental, Social, and Governance (ESG).

Marketing Technology News: MarTech Interview with Jake Loveless, CEO, Edgemesh

Earlier this year, our internal ESG Committee conducted a materiality assessment to identify the key focus areas within ESG important to our business, stakeholders, and growth. Where we believe HubSpot can have the most meaningful impact is within diversity, inclusion, and belonging; privacy and data protection; and energy and emissions. The report reflects the work we’ve made in these areas since HubSpot was founded.

Of the report launch, Whitney Sorenson, Chief Technology Officer and Executive Sponsor of HubSpot’s ESG Committee said, “At HubSpot, we want to build a company future generations will be proud of. That’s why it’s more important than ever that we’re investing in our employees, customers, communities, and environment long-term. Our 2021 Sustainability Report shares transparency into our progress on that journey to date and what’s to come. We’re proud of our sustainability work, but we also recognize that we’re just getting started. Organizations have a responsibility to leave the world better than they found it, and we’re committed to making a lasting impact.”

Marketing Technology News: Change.org Becomes World’s Largest Nonprofit-Owned…

Highlights from our 2021 Sustainability Report include:

Building an Inclusive and Diverse Culture:

  • Increased BIPOC employee representation in the United States 15.4% since 2017
  • Developed a required Anti-Racism training as part of our company-wide Black Lives Matter action plan, which has been completed by over 4,500 HubSpotters
  • Created an initiative based on employee feedback called HubSpot Unplugged to address burnout, mental health and well-being

Empowering Vibrant Communities:

  • Committed $20M to social impact investing through LISC (Local Initiatives Support Corporation)
  • Supported our nine global charity partners through our global HubSpot Helps program, which includes employee volunteerism, financial and in-kind donations, and events
  • Launched the HubSpot for Nonprofits Program, allowing eligible organizations to receive an ongoing 40% discount on our software and access to resources and support

Practicing Good Governance:

  • Doubled the number of employees dedicated to privacy and security, including the addition of a Product Trust and Safety team
  • Invested in diversity at the leadership level, with four women on HubSpot’s Executive Leadership team and 70% of our Board identifying as a woman or person of color
  • Enhanced our platform to enable easier compliance with GDPR

Investing in Climate Action:

  • Offset over 80,000 metric tons of emissions from 2006, our founding year, through 2020, making HubSpot carbon neutral
  • Announced HubSpot House in Dublin is the first and only building with an interior that holds a platinum certification based on version 4 of LEED in Ireland
  • Provided access to discounts from eco-friendly vendors globally to help HubSpotters make more sustainable buying choices while supporting local businesses

The programs and initiatives highlighted in our report are not just a reflection of our sustainability efforts; they are integrated in our culture and operations. With more than 4,980 employees and 121,000 customers globally, we recognize we have an immense opportunity to make an impact and are committed to a more sustainable HubSpot because it’s the right thing to do for our employees, customers, partners and shareholders. We hope our 2021 Sustainability Report gives you a glimpse into how we’re getting started. Understanding this is an iterative process, we look forward to publishing an annual report in early 2022 highlighting our targets and long-term sustainability commitments.

Marketing Technology News: Treasure Data Survey Findings Spotlight Path to Ideal…

Infor Continues to Invest in Cloud-Based Event Management for Hospitality Industry

By
PRNewswire
-
0
Infor Continues to Invest in Cloud-Based Event Management for Hospitality Industry

Infor Hospitality launches two new guest self-service portals (SSPs) for online booking and ordering

Infor, the industry cloud company, announced a significant update to Infor Sales & Catering with two new guest self-service portals (SSPs) for online booking and ordering. Part of the Infor CloudSuite Hospitality suite of solutions, Infor Sales & Catering is one of the industry’s only platforms designed around the beginning-to-end stages of an event. This unique, process-driven lifecycle technology is customizable and designed to streamline processes for added productivity, building consistent business practices to improve data integrity, and eliminating errors to help reduce costs.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

One of the new portals, Infor SCS Online Booking SSP, allows guests to check availability for new events in real time. If event space is available on a desired date, guests can reserve that location, make selections for food, beverage and other services, receive a summary of charges and pay with a credit card — all online without having to engage with a salesperson. The benefits to guests and meeting planners are convenience, flexibility and enhanced productivity. This eliminates the need to wait for a reply to an inquiry or work within the venue’s business hours. The benefit to the venue is increased revenue and reduced costs. Open event spaces have a higher chance of being booked and do not require the engagement of a salesperson, which is especially important during times when workforces might be in flux.

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

The second portal, Infor SCS Online Ordering SSP, delivers tools for guests to go online to order catering services for delivery. Whether ordering food and beverage services for a trade show booth at a convention, catering for a meeting on campus at a university, or catering services for a wedding in a backyard, everything can be ordered and paid for online. The benefits to guests are convenience, flexibility and enhanced productivity, with no more waiting for a reply to an inquiry or working within the venue’s business hours. The benefits to the venue are increased revenue and reduced costs, as the ordering process does not require the engagement of a salesperson.

“Simplicity, efficiency, and the option for contactless interactions are what we keep hearing over and over in the hospitality industry right now – both from hoteliers and from guests. The modern guest wants to have information at the stroke of a key, and being able to provide them with same level of service and information through technology is what is setting organizations apart from their competitors,” said Jason Floyd, general manager, Infor Hospitality. “As events continue to pick up this year and next, having flexible solutions to manage demand will be critical to success. Infor understands the need to automate the entire event booking process, from initial inquiry to the final invoice, which is why we continue to innovate within our technology stack.”

Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry

Making Science Grows With the Acquisition of Ad-Machina

By
Business Wire
-
0
Making Science Grows With the Acquisition of Ad-Machina

  • Making Science has again advanced in its international growth process by acquiring Ad-Machina.

  • Ad-Machina is a revolutionary platform specifically designed to create advanced SEM campaigns.

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%.

This revolutionary technology becomes a perfect accelerator for Making Science. Together with Making Science’s AI-based Gauss platform, which optimises digital marketing investments, the consultancy firm can now offer its clients a unique technology solution in the market.

Marketing Technology News: Sensibill Named a Top Growing Company by The Globe and Mail for the Second Consecutive Year

The deal is another step made by Making Science in its ongoing growth strategy, which includes both international and domestic acquisitions – such as London-based performance marketing agency, Nara Media. Ad-Machina has experienced remarkable growth throughout its three-year history. It has a strong client portfolio and an expert team specialising in performance marketing technologies. For Making Science, this is the seventh global acquisition since its IPO.

José Antonio Martínez Aguilar, CEO of Making Science, said: “We are very excited about the acquisition of the Ad-Machina platform and the entire Agua3 team. It is a company that has demonstrated the potential of technology and marketing with its business model and that has a very specialised team, fully aligned with Making Science’s value proposition. The Ad-Machina platform strengthens our technological value proposition and accelerates our national and international growth”.

Marketing Technology News: MarTech Interview with Phil Gray, Chief Innovation Officer at Interactions LLC

For Eduardo Sarciat, CEO of Ad-Machina, “This transaction allows us to access Making Science’s extensive data expertise and team of experts to provide our clients with a unique offering in the market. We are delighted to be part of Making Science’s unprecedented growth project”.

This acquisition consolidates Making Science’s presence in Spain but also contributes to its international recognition. The company, which specialises in developing services related to e-commerce and digital marketing, has created innovative tools to support the digital transformation of businesses in Italy, France, the United Kingdom, Portugal, Mexico and the US.

Marketing Technology News: Audience Targeting in Local Media Markets: More Than a Sum of Its Parts

Google Selects Similarweb to Power New ‘Export Readiness’ Service, Part of Google’s Market Finder Platform

By
Business Wire
-
0
Google-Selects-Similarweb-to-Power-New-‘Export-Readiness’-Service_-Part-of-Google’s-Market-Finder-Platform
Market Finder is built to help SMBs tackle international expansion by identifying and maximizing export opportunities

Similarweb, a leading digital intelligence company, today announced that Google has selected Similarweb to power a new Google service, Market Finder, which helps small- and medium-sized businesses target and grow into new global markets.

Marketing Technology News: MarTech Interview with Anudit Vikram, Chief Product Officer at MediaMath

“Market Finder was designed to help SMBs harness the digital insights they need to grow confidently. We chose to work with Similarweb for this important initiative because of the unique accuracy of their digital data and insight.”

Market Finder analyzes a series of digital signals to deliver an automated score along with personalized and actionable recommendations to kick-start an international expansion plan through export opportunities.

“There’s never been a better time for businesses to go global, but small- and medium-sized businesses often face trouble knowing where to start,” says Marco Giorgini, Marketing Platforms Lead at Google. “Market Finder was designed to help SMBs harness the digital insights they need to grow confidently. We chose to work with Similarweb for this important initiative because of the unique accuracy of their digital data and insight.”

Marketing Technology News: Treasure Data Survey Findings Spotlight Path to Ideal…

Market Finder diagnoses a business’ export readiness. The process is based on user inputs across four main areas — general assessment, competitive position, global operations, and marketing readiness. The score is calculated based on an analysis of Similarweb insights, including:

  • Share of domestic vs international traffic
  • Top site competitors
  • Top countries sending traffic to both site and its top competitors’ sites
  • Share of organic vs paid media, for both site and its top competitors’ sites

“In today’s borderless world, digital-first companies have unprecedented opportunities for growth,” says Benjamin Seror, Chief Product Officer at Similarweb. “Google’s Market Finder is an essential tool for any business looking to expand into new markets in a data-driven way. We are excited to collaborate with Google’s International Growth team to help bring this new service to market.”

Marketing Technology News: Reprise Appoints Glen Conybeare to New Role as Global…

11Sight Named FrontRunner for Video Conferencing Software Category

By
PRNewswire
-
0
Soli Solutions Participates in Princeton Founders Showcase

11Sight, the leading and award-winning customer engagement platform designed for sales and marketing teams, announced it was named a FrontRunner for Video Conferencing by Software Advice. FrontRunners is designed to help small businesses evaluate which software products may be right for them. FrontRunners is published on Software Advice, the leading online service for businesses navigating the software selection process.

FrontRunners evaluates verified end-user reviews and product data, positioning the top scoring products based on Usability and Customer Satisfaction ratings for small businesses.

Marketing Technology News: Enrichment TEAM Engages in a Strategic Collaboration with HokuApps to Accelerate Digital…

11Sight has reduced the digital identity of a user or a company to an URL. Because of that, customers can now reach out to businesses via video with one click from any online channel. The 11Sight platform also includes:

  • Video conferencing rooms.
  • PBX and call center call orchestration and tracking capabilities.
  • Sales intelligence tools.
  • Website integration.
  • Integration with sales and marketing technology stacks.”The past couple of years have completely changed the way customers and businesses connect. Customer engagement in the age of video has taken off, and we are extremely grateful and humbled to be recognized as a FrontRunner in this movement,” said Aleks Gollu, CEO of 11Sight. “Additionally, this journey is just starting as more and more companies around the globe realize the benefits of omnichannel and one-click video communication for sales and marketing.”

Marketing Technology News: MarTech Interview with Ron Jaworski, CEO at Trinity Audio

DeepIntent Launches Audience Marketplace

By
PRNewswire
-
0
DeepIntent Becomes First Demand Side Platform to Offer a Patient Reach Guarantee

The release marks the industry’s first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments

DeepIntent, the leading independent healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced the launch of its Audience Marketplace to offer clients a more diverse data ecosystem of audience segments for greater flexibility to plan and activate campaigns.

Cookieless by design, Audience Marketplace is the industry’s first and only healthcare-specific data marketplace comprised of ready-to-activate and custom audience segments curated by leading digital health data providers and premium publishers. Marketers can tap into unique and new-to-market audience segments powered by a variety of medical and pharmacy claims, labs, genomic, contextual, and social data providers.

This new innovation will enable clients to activate their campaigns faster than when using third-party onboarding platforms, with better cookieless match rate and reach thanks to DeepIntent’s industry-leading identity graph, and will provide daily PLD reporting for HCP audiences.

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

For publishers and data providers, Audience Marketplace offers an exciting new avenue to monetize their first-party data. Sellers can license and control the use of their data by setting their own rates, descriptions, and availability to eight of the top-10 pharmaceutical brands and all the major agency holding companies transacting highly effective digital healthcare campaigns within the DeepIntent platform.

“The rise in digital health companies creates a unique opportunity for healthcare marketers to tap into a vibrant health data ecosystem to improve the relevance and impact of their messaging,” said DeepIntent CEO Chris Paquette. “With Audience Marketplace’s industry-leading selection of data segments, clients can immediately activate custom patient and provider audiences that have been curated by healthcare industry leaders at scale. Further, we expect the volume of available audiences to only continue to grow thanks to our data-agnostic approach.”

At launch, Audience Marketplace will include hundreds of HIPAA and NAI-compliant patient audiences and unique HCP audiences from leading digital health data providers and publishers, including MJH Life Sciences, HealthLink Dimensions, Fluent, Doc Delta, and ShareThis.

“We work very closely with our advertising partners to tailor custom audience segments and campaigns to deliver their message to the right patients and providers at the right time across our 60+ online journals. Using DeepIntent’s new platform, we will help our advertisers leverage the same trusted and quality data to expand their reach across other channels ensuring their message is heard,” said Brett Melillo, SVP Head of Marketing, MJH Life Sciences. “We’re proud to partner with DeepIntent to enable greater choice and flexibility for healthcare marketers, especially when working across platforms.”

“Our clients, even within the healthcare vertical, are varied — as are their needs. Working with a partner whose offerings are flexible and allow us to bring innovative solutions for their challenges is key,” said Sean Muzzy, President North America, Matterkind.

Marketing Technology News: Axle ai Management Team Posts 3-minute Power Pitch Video

Product Update: DemoAir by Wondershare Now Available for Free

By
PRNewswire
-
0
Wondershare EdrawMax Now Available with Dark Mode and New Template Community

DemoAir, a popular screen recording solution developed by Wondershare, is now available for free. It is one of the most resourceful Google Chrome extensions that can record a system’s screen or webcam. The recording tool can also be integrated with numerous other platforms such as Google Classroom, GitHub, Jira, Slack, Asana and Trello,  and provides a lightweight user-friendly experience.

“We are thrilled to announce that DemoAir can now be used for free, without any restrictions. This change will prove to be a big help to educators, students, marketers, developers, and all the other related professionals,” says Patrick Yu, the Product Director of Wondershare DemoAir. “Now, not only can they efficiently manage their work and meet their screen recording needs, they can enjoy this perk completely free.”

Marketing Technology News: Wondershare PDFelement Software Helping Remote Workers Achieve Work-Life Balance

Wondershare DemoAir offers the following features that can now be accessed by anyone:

  • 3 Recording Modes

DemoAir offers three dedicated recording modes (Desktop, Browser, and Webcam) that users can select to meet their requirements. There are specific modes to record the system’s desktop activities, a browser tab, or the webcam input.

  • Google Connectivity

DemoAir can also be integrated with Google-owned platforms like Gmail, Google Classroom, YouTube, and Google Drive. This allows users to directly manage and share their recorded videos on different platforms without leaving DemoAir.

  • Direct Downloading and Sharing

After recording their videos, users can share them straight from DemoAir by generating URLs or embedding links. In addition, users can download videos in a host of various formats such as MP4 or WebM.

  • Third-party Integration

For professionals, DemoAir has made it easier than ever to manage their work by integrating it with numerous third-party platforms like GitHub, Slack, Jira, Trello, and Asana.

  • Other Features

There’s also a wide range of features that DemoAir provides; for example, users can trim their videos directly in DemoAir and make the most of the Drawing Toolbar to highlight important things while recording videos.

Wondershare DemoAir is now available for download from Google Chrome’s webstore as a screen recorder extension that provides a one-click solution to record users’ screen, browser activities, webcam input and sound by configuring the system’s default sound or its connected microphone.

Marketing Technology News: Optimove Raises $75 Million to Deliver AI-Mapped Customer Journeys and Personalization at Scale

Elm Street Technology Acquires Austin-based Digital Marketing Company Outboundengine

By
PRNewswire
-
0
Elm-Street-Technology-Acquires-Austin-based-Digital-Marketing-Company-Outboundengine

Strategic acquisition strengthens Elm Street’s growing market share in real estate and lending

Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, announced the acquisition of OutboundEngine (“OutboundEngine”), a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.

Marketing Technology News: Elm Street Technology Acquires Canadian Technology and Marketing Services Companies to Expand North…

“Elm Street Technology and OutboundEngine share a similar vision and culture, which we are confident will make this a powerful combination,” said Prem Luthra, President and CEO of Elm Street Technology. “Both of our companies are striving to create a streamlined, simplified user experience for the real estate community and complementary industries. Joining forces allows us to collectively focus our attention on creating a true ‘one-stop shop’ for all aspects of real estate marketing and productivity.”

Elm Street Technology’s Elevate platform, which aims to maximize real estate professionals’ business efficiency by providing a single vendor and point of contact, is currently used by tens of thousands of real estate agents, teams and brokerages across the United States and Canada. Elevate offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, transaction management, recruiting and retention campaigns and more, all backed by comprehensive customer support and training.

“We are in a time of sweeping digital change and customer-focused product evolution,” stated Marc Pickren, CEO of OutboundEngine. “OutboundEngine’s ability to align with a progressive and forward-thinking company like Elm Street Technology will empower us to evolve our products and services at an aggressive pace that’s never been seen in the real estate sector.”

“Not only does OutboundEngine’s tech stack add an additional layer of opportunity for our current real estate client-base, they also are focused on servicing a larger audience segment such as mortgage and lending,” adds Prem Luthra. “As we expand more aggressively into these markets in 2022, an alliance between our organizations was an obvious choice and we’re thrilled to welcome the entire team into the Elm Street Technology story.”

Early in 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London investing in companies across financial services and technology, business services, and healthcare. This partnership has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions. OutboundEngine is the tenth acquisition for Elm Street Technology since the company’s founding in 2016. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact, and Consolidated Knowledge.

Marketing Technology News: Optimove Raises $75 Million to Deliver AI-Mapped Customer Journeys and Personalization at Scale

Optimove Raises $75 Million to Deliver AI-Mapped Customer Journeys and Personalization at Scale

By
MTS Staff Writer
-
0
Optimove Raises $75 Million to Deliver AI-Mapped Customer Journeys and Personalization at Scale
Summit Partners’ investment will fuel Optimove’s M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention

Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.

Marketing Technology News: MarTech Interview with Ron Jaworski, CEO at Trinity Audio

Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. Unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps its users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end consumer with the optimal message and promotion across email, mobile and other channels. The company’s solutions help customers achieve and attribute measurable improvement in key metrics such as churn, reactivation, conversion, and lifetime value per each customer, campaign, set of campaigns, and across the entire customer base.

“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth,” said Optimove Founder and CEO, Pini Yakuel. “We built Optimove to address the challenges brands face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their customer data to build, test and optimize their CRM campaigns. Our AI engine helps ensure that every customer receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”

According to data from Gartner’s Market Share Analysis: Customer Experience and Relationship Management Software Worldwide, the multichannel marketing market grew at a 3-year CAGR of 17% and is expected to reach $10B by end of 2021.

Headquartered in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly, while maintaining healthy profit margins, since its founding in 2012. This new capital positions Optimove to further accelerate its growth and expand its global footprint. Today, the company’s CRM Marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. Optimove serves more than 500 brands – including BetMGM, Papa John’s, Staples, Varsity Tutors and others across e-commerce, gaming, retail, QSR, telecommunications, and financial services – and integrates with leading technology platforms, such as Snowflake, Shopify, Salesforce Commerce Cloud, alongside leading execution channels, including Facebook, Google Ads, Criteo, and Attentive.

Marketing Technology News: Immuta Achieves SOC 2 Type 2 Certification

“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers,” said Steffan Peyer, Managing Director at Summit Partners. “From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”

Over the last 12 months, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. The company currently has 280 employees and plans to double its global headcount over the next 24 months, with hiring predominantly for its technology, customer, and commercial organizations.

Optimove is widely recognized as a category leader, with notable recognition as a Leader in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021; a Challenger in Gartner’s 2021 Magic Quadrant for Multichannel Marketing Hubs; and one of the Top Five Leading Customer Data Platforms from G2’s Fall 2021 Grid® Report.

Marketing Technology News: Syte Acquires Top Visual Search Company Slyce to Expand…

MediaJel Announces New C-Level Executive Team

By
PRNewswire
-
0
MediaJel Announces New C-Level Executive Team

All-star lineup to catalyze post-merger growth and delivery of digital marketing, programmatic advertising, and data management solutions for cannabis and regulated industries

MediaJel today announced the appointment of its C-level executive team, following the digital marketing and programmatic software leader’s recent merger with SEO and digital advertising agency, Foottraffik. The notable lineup reflects the strategic objectives of MediaJel’s Chief Executive Officer, Jake Litke, and Board of Directors to prioritize scalable, sustainable growth by delivering innovative SaaS solutions and game-changing marketing technology services for cannabis and regulated industries.

“We offer the strongest value proposition in the market—helping regulated businesses of all sizes nurture better audiences, increase revenue, and cultivate consumer loyalty by creating an equitable digital marketing landscape and providing direct access to advertising on high-quality, omnichannel media platforms,” said Litke.

“MediaJel’s projected growth requires purposeful planning and synergies across every function—technology, product development, client services, sales, marketing, and operations—all underpinning the need for exceptional leadership. I’m excited and proud to work alongside this rock star team.”

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

Following are MediaJel’s new executive leaders and areas of responsibility:

  • Sadie Reyes, President – lead management of all corporate functions, including day-to-day business operations
  • Chris Andrews, Chief Data Officer – development of technology roadmaps, software products, and data solutions
  • Eduardo Silva, Chief Revenue Officer – revenue generation via client acquisition, services expansion, and retention
  • Guillermo Bravo, Chief Evangelist – management of client, partner, and technologist relationships and development of business community opportunities
  • Scott Smith, Chief Growth Officer – acceleration of organic growth via marketing strategy, demand generation programming, and brand management

Driven by its mission to help fuel growth for regulated businesses, MediaJel’s solutions apply a 360° Human+Data approach to compliant digital marketing, programmatic advertising, and data management.

Marketing Technology News: Answerly – Introducing the hottest NFTs on Stellar Blockchain

Commerce Canal Launches Advertising Services Leveraging the Brave Browser & Brave Rewards Network

By
prweb
-
0
Commerce-Canal-Launches-Advertising-Services-Leveraging-the-Brave-Browser-_-Brave-Rewards-Network

New York based eCommerce and marketing agency launches advertising services for Brave Browser & Brave Rewards Network targeting over 36 million monthly active users.

Commerce Canal, a New York based eCommerce and marketing agency has launched advertising services for Brave, the first global digital ad platform built for privacy. The Brave platform provides a premium, brand safe, opt-in ad ecosystem designed for a future without 3rd party cookies. With this privacy focus comes a highly engaged audience in which nearly 1 in 5 users purchase almost everything online. This audience in increasingly difficult to reach as 6 in 10 users use an ad blocker when using other browsers. The Brave Rewards Network allows the opportunity to target more than 36 million monthly active users via push notifications and sponsored images. Users willing to be served brand advertisements earn rewards via the Basic Attention Token (BAT). Success metrics Commerce Canal will report include:

Marketing Technology News: Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics

  • Views
  • Clicks
  • Dismissed
  • 10 Second Visits
  • Upvote & Downvote
  • Conversions
  • Brand Lift

“We are honored to be a part of the growing Brave ecosystem consisting only of users who have opted into ads. Initially it was a privacy based browser that added rewards tied to the Basic Attention Token (BAT). Fast forward and Brave has launched privacy based search for a largely unreachable audience along with video conferencing. We believe the growing Brave ecosystem provides a compelling marketing platform to global brands as users become more concerned with privacy,” says Founder and CEO of Commerce Canal, Ryan Craver.

Marketing Technology News: Freshworks Announces Closing of Initial Public Offering and Full Exercise of Underwriters’…

Akkio Raises $3 Million for AI Platform for Everyday Business Users

By
Globe Newswire
-
0
Singapore Startup Affyn, A Rising Star in the Metaverse Space, Held 2 Oversubscribed Fundraising Rounds, Bringing the Total Amount Raised to More Than Us$7 Million

Bain Capital Ventures leads seed round for Cambridge, U.S.-based startup

Akkio, developers of an artificial intelligence (AI) platform for non-data scientists, announced the closing of a seed investment round of $3 million led by Bain Capital Ventures.

“Akkio is on a mission to automate decision-making for business users by harnessing the incredible power of machine learning (ML) and artificial intelligence,” said Agarwal Ajay, Partner at Bain Capital Ventures. “What drew us to Akkio is their “no-code” solution which enables business users to generate business insights without relying on IT or on heavyweight data science initiatives.”

Marketing Technology News: Akkio Launches AI Data Stories Feature to Help Companies Understand their Predictive Models

Akkio is designed for teams without dedicated data science or developer resources. It’s as easy to use as uploading an excel spreadsheet to the cloud. The average training time on a model is as little as one minute, compared to more than an hour using tools from Google, AWS or Microsoft. And even with the short training time, Akkio’s models typically out-perform the cloud giants.

The founding team started Akkio to make AI accessible to business users. They brought their experience on UI and ease of use from Sonos and their deep technical expertise from Markforged, makers of a next generation additive manufacturing platform.

“Just as Windows and then Mac OS replaced typing obscure DOS commands into a black terminal screen with clickable icons, Akkio aims to open the world of artificial intelligence up to a wider market,” said Abe Parangi, CEO and co-founder of Akkio. “Feed it data and Akkio’s platform spits out predictions in seconds, giving anyone the power normally reserved for Fortune 50 companies or research institutions staffed by data scientists.”

The benefits of Akkio go beyond other auto-ML offerings in its power and how it covers a wide range of AI use cases, including intelligent process automation, predictive analytics, anomaly detection, forecasting, data hygiene automation, and personalization.

One of the world’s largest computer technology companies relies on Akkio to improve its sales lead forecasting, replacing a model development process that used to consume half a year of time, a team of developers and a dedicated AI specialist. They reduced their modeling time to one day.

Other customers leveraging Akkio have also seen dramatic results. A political fundraiser was able to model if people would donate to a cause with an 87% accuracy, delivering big efficiency gains by prioritizing call lists for donations. An SEO vendor improved keyword selection results by 25 percent, while a consumer electronics company cut the time to review new product development feedback time by 75 percent. In clinical trials – where therapeutic discovery can run from $12 million to $33 million per trial – a medical device manufacturer was able to predict clinical trial abandonment with 90 percent precision and flag trials most in danger of failing.

Marketing Technology News: Freshworks Announces Closing of Initial Public Offering and Full Exercise of Underwriters’…

Tegus Appoints Henry Schuck, Founder and CEO of ZoomInfo, to Board of Directors

By
PRNewswire
-
0
DataGrail Adds Three Powerhouse Leaders to its Exec Team as it Delivers on its Mission to Transform How Brands Manage Data Privacy

Tegus, the leading market intelligence platform for key decision makers, announced that Henry Schuck, Founder and CEO of ZoomInfo , has joined the company’s Board of Directors.

“Henry brings an abundance of relevant experience as an entrepreneur who has harnessed the combined power of high-quality data and best-in-class software to build the industry’s leading go-to-market platform,” said Thomas Elnick, co-Founder and co-CEO of Tegus. “Henry is a uniquely talented CEO whose unparalleled passion for and deep expertise in the B2B data and software space will be invaluable as we drive toward our vision of building the preeminent market and business intelligence platform for key decision makers.”

Marketing Technology News:  Aims Community College to Deploy YuJa Enterprise Video Platform to Store, Manage and Deliver…

As Founder and CEO of ZoomInfo, Schuck has built the leading go-to-market intelligence solution that now serves more than 20,000 companies worldwide. ZoomInfo pairs best-in-class technology with unrivaled data coverage and insights to drive more predictable, accelerated, and sustainable growth for its customers.

Schuck’s entrepreneurial journey began in 2007 when he founded DiscoverOrg, which he bootstrapped to more than $25 million in annual recurring revenue (ARR). Under Schuck’s leadership, DiscoverOrg acquired ZoomInfo, for which the company is now named, and developed a powerful suite of data and software, leading to its successful IPO in June 2020.

Marketing Technology News: MarTech Interview with Sara Spivey, CMO at Braze

“Tegus has a product that transforms how businesses and key decision -makers get the critical information and insight they need to make more informed decisions,” said Schuck. “I’m looking forward to applying my experience and lessons learned in building and scaling ZoomInfo to Tegus during this important phase of growth.”  

Schuck is a cum laude graduate of the University of Nevada, Las Vegas (UNLV) with a B.S. in Business Administration and a B.S. in Hospitality Management and holds a J.D., cum laude, from The Ohio State University Moritz College of Law.

RavenCSI Announces New Intelligent Features to Its Customer Experience (CX) And Employee Satisfaction Management System to Help Companies Build Competitive Edge

By
prweb
-
0
RavenCSI Announces New Intelligent Features to Its Customer Experience (CX) And Employee Satisfaction Management System to Help Companies Build Competitive Edge

Surveys can be intuitively built and published in less than 60 seconds. Important real-time customer feedback helps organizations keep finger on the pulse. Enhanced distribution tracking and list syncing enables organizations to use RavenCSI to conduct their own primary research.

RavenCSI, announced it is releasing new functionalities for its real-time customer experience and staff survey & research management system. The new enhancements, developed since its initial launch at the beginning of the Covid-19 pandemic in April 2020, will give organizations access to powerful and secure market intelligence capabilities to enable them to intuitively design, conduct and analyze their own internal, customer or industry surveys and carry out primary research.

Version 2.0 of the platform is built on the secure Microsoft Azure cloud. An organization can now build a 10-question survey and publish in less than 60 seconds with new enhanced logic that helps manage survey development, speed and efficiency. During the building phase, users now have the ability to create visually appealing and engaging surveys using specialized custom survey templates enhanced with the ability to use Net Promoter Score, emoji and star rating question types.

Marketing Technology News: Backblaze Strengthens Leadership With Two New Board Members

RavenCSI rivals some of the most developed survey and research platforms on the market and comes without the high costs which are prohibitive for a lot of organizations in the current climate.

Access to results and feedback is easy. The new platform contains built-in SMS and email functionality to instantly share surveys to pre-loaded lists with unique URLs and custom redirects. Dynamic custom reports with QR/URL logic allow users to view real-time results on any internet-connected device. When a survey is live, RavenCSI allows users to create real-time response alerts based on advanced demographics and answers to key questions – hierarchy table management allows these alerts to be used by leadership for accountability tracking.

The platform also allows migration of historical data from other platforms to maintain continuity. There is also a data export option to include numeric scaling and text response relationships to mitigate additional Excel management.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

“RavenCSI rivals some of the most developed survey and research platforms on the market and comes without the high costs which are prohibitive for a lot of organizations in the current climate. These new developments make RavenCSI a more attractive and affordable alternative,” says Brian Boyette, RavenCSI Founder.

“Our real-time data collection, analysis and alerts will enable organizations of any size to quickly and easily study their customer experience and employee satisfaction ratings. Additionally, with our new intuitive survey design features and direct distribution list syncing, they will be able to even conduct their own primary research. RavenCSI initially focused on its target markets of banking, financial services and healthcare but is now widening its reach with these new developments to include any service-related industry.”

Fobi Announces Definitive Agreement To Acquire Qples Online Coupon And Advertising Platform For $3,200,000 To Deliver Global CPG Generated Coupons. 2022 Revenue Expected To Exceed $2,000,000 Prior To Fobi Impact.

By
Globe Newswire
-
0
Fobi Announces Definitive Agreement To Acquire Qples Online Coupon And Advertising Platform For $3,200,000 To Deliver Global CPG Generated Coupons. 2022 Revenue Expected To Exceed $2,000,000 Prior To Fobi Impact.

Qples Provides End-to-End Solution To Capitalize on $225 Billion Coupon Industry Rapidly Moving From 90%+ Paper To Digital AI 8112 Coupons Distributed By The World’s Biggest Brands And Validated In Real-Time Through The Coupon Bureau.

Fobi AI Inc, a global leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, is pleased to announce that it has entered into an asset purchase agreement (the “APA”) to acquire certain specific assets and liabilities from Qples, Inc. (“Qples”), to be effected together with a wholly owned subsidiary of the Company (the “Acquisition”) for total consideration of approximately US$3.2 million, plus up to an additional US$1 million earn out.

Marketing Technology News: Verse.io Launches trustContact™ to Ensure Businesses Get Their Calls And SMS Delivered to Customers

Qples is a key player in the Coupon Industry with relationships to the world’s leading Consumer Packaged Good (“CPG”) brands and full support of the new AI (8112) Digital Standard for coupons, which will immediately be integrated into both Fobi’s Connected Retail Commerce Solution (“FCRS”) and Fobi Data Exchange (“FDX”) announced earlier this month.

Qples is a cash flow positive business that is expected to generate approximately US$1,000,000 in revenues for 2021 and US$2,000,00 for 2022, prior to any impact from this Acquisition.

The acquisition of Qples is an important step in Fobi’s strategy to connect CPG brands and retailers, as well as, become leaders in key retail verticals such as Grocery and Convenience.

Fobi CEO, Rob Anson stated, “In our July 2021 review I stated that Fobi was very confident that significant developments would take place shortly which would see Fobi grow by several magnitudes through 2021 and into 2022. With some significant revenue deals already announced this quarter and, more importantly, a major expansion in our sales pipeline now taking place, we have good reason to believe in the potential for significant developments in North America and around the world. As such, our Qples acquisition is perfect in terms of both timing and fit with Fobi’s technology to close on upcoming major developments. Moreover, I expect Qples itself to contribute significant revenue to Fobi in 2021 and well beyond.”

$3,200,000 ACQUISITION OF QPLES TO PROVIDE FOBI WITH COMPLETE CONTROL OVER CONNECTED RETAIL COMMERCE SOLUTION IN ANTICIPATION OF UPCOMING MAJOR BUSINESS DEVELOPMENTS

Qples is a next generation provider of digital coupons and the first coupon provider to sign on to The Coupon Bureau’s universal digital coupon AI 8112 project. Qples recently announced the launch of the Grocery Coupon Network mobile application, the first IOS and Android app to allow consumers to discover, save and redeem both print@home and universal digital coupons in one place.

Marketing Technology News: Freshworks Announces Closing of Initial Public Offering and Full Exercise of Underwriters’…

As a result, for the first time, global CPG brands are able to deliver manufacturer-level digital coupons into any digital platform and track the performance via detailed data and analytics. Through its proprietary coupon delivery platform, Qples provides a disruptive and cost-effective way for brands and businesses to accurately market to consumers across social, local, and mobile channels.

With this acquisition, Fobi is taking its technology stack to the next level by both incorporating the Qples team and taking full control of its coupon platform in anticipation of Fobi’s next stage of significantly larger business developments from Fobi’s FCRS announced earlier this month. Specifically, significant interest from the Grocery space dictates that Fobi secures and directly manages the further development of Qples’ coupon platform.

Qples President, Eddie Watson stated, “We believe that the merging of two very proven technology companies will greatly accelerate further development and synergistic growth. Furthermore, the bridging of the markets of both Fobi and Qples will open up new doors and business opportunities for Fobi in the CPG and Retail areas.”

RICHARD LEE DELIVERS FIRST ACQUISITION WITH QPLES AND ANTICIPATES FURTHER STRATEGIC M&A ACTIVITY

On June 8, 2021, Fobi appointed former NielsenIQ VP of Strategic Alliances North America, Richard Lee, as SVP of Strategy & Corporate Development to help refine Fobi’s focus and further define our roadmap for mergers and acquisitions. This appointment was preceded by NielsenIQ and Fobi announcing a “Strategic Alliance to Transform the Retail Sector.” This acquisition forms an important part of the foundation that will help achieve that transformational goal.

With his deep knowledge of the market research and data & analytics industry, Richard will continue to work with Senior Management and focus on further M&A opportunities. His background at NielsenIQ is key for executing on Fobi’s Retail strategy focused on Grocery, Convenience and Pharmacy, all of which represent legacy industries with hundreds of billions of CPG dollars flowing into them in search of better and faster ways to engage retail customers. Qples gives Fobi the activation capabilities to immediately go after these verticals at scale.

Fobi SVP of Corporate Strategy & Corporate Development Richard Lee states,
“The acquisition of Qples brings additional capabilities that interface with our current suite of services and strengthens our position to help connect the CPG and retail industry. This purchase is in line with Fobi’s corporate strategy of acquiring companies that provide complementary services and a scalable business model, and we plan to expand Qples’ services to new markets immediately”.

Marketing Technology News: Okta Named to Inaugural StateRAMP Authorized Vendor List

AdQuick.com Announces Partnership with VIOOH

By
MTS Staff Writer
-
0
AdQuick.com Announces Partnership with VIOOH

AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced it has formed a strategic partnership with VIOOH, the leading global digital OOH marketplace.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine

AdQuick Logo (PRNewsfoto/AdQuick.com)

AdQuick customers are now able to tap into VIOOH’s extensive U.S. inventory immediately, including premium digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute more contextual and robust media campaigns. More countries will be added to the partnership in the coming months.

“This partnership is an important step in realizing our goal to become the industry’s most scalable and measurable solution for programmatic digital out-of-home –– and it’s thanks to our unique SSP-agnostic approach,” said Matthew O’Connor, chief executive officer of AdQuick. “AdQuick now partners with all leading supply-side platforms (SSPs), enabling real-time, programmatic access to the largest collection of DOOH inventory available. Through partnerships with leaders like VIOOH, we can provide our brand and agency clients with efficient, seamless, data-driven OOH ad buying here in the U.S. and around the world.”

Marketing Technology News: Syte Acquires Top Visual Search Company Slyce to Expand…

Added Gavin Wilson, Chief Revenue Officer at VIOOH, “I’m thrilled to be announcing our new partnership with AdQuick. This partnership will enable more advertisers in the U.S. access to high quality, targeted media activations for their OOH campaigns, and therefore drive more efficiency and optimized results.”

Current brands already leveraging the partnership to access VIOOH’s inventory include GetYourGuide, DocuSign, and Keeps, with many more expected to follow. “Out-of-home is a key component of our marketing strategy to grow GetYourGuide’s brand awareness in the United States –– especially among travel enthusiasts who seek to discover authentic, unforgettable experiences,” explains Jean-Gabriel Duveau, VP Brand at GetYourGuide. “AdQuick’s broad reach and expansive partnerships with SSPs like VIOOH allowed us the flexibility to employ granular targeting tactics without sacrificing scale.”

VIOOH launched in 2018 and is headquartered in London, the company’s platform connects buyers and sellers in a premium marketplace, to make OOH easily accessible.

Marketing Technology News: Genially Raises $20M to Make Interactive Content a Global…

Futurex Expands Key Management Leadership with Support for Verifone Remote Key Loading

By
MTS Staff Writer
-
0
Futurex Named a Leader in Hardware Security Modules by ABI Research

Futurex, a leader in hardened, enterprise-class data security solutions, today announced a next-generation encrypted key loading (EKL) solution together with Verifone, a global leader in payment and commerce solutions. Remote key loading, which leverages encrypted key loading, is an essential part of managing point of sale (POS) terminals and PIN pad devices. This technology securely delivers encryption keys wherever they are in the world and fulfills PCI PIN 3.x and PCI P2PE requirements.

Futurex and Verifone have been working together to provide encrypted key loading functionality for over a decade, longer than any other solution in the industry. With both on-premises and cloud deployment models, Futurex’s latest generation of this technology takes the solution’s sophistication and versatility to new heights. Remote key loading enables users — point-of-sale terminal deployers, banks, encryption services organizations (ESOs), major retailers — to remotely inject encryption keys anytime wherever they are deployed, saving time, cost, and hassle. With the growth of mobile-based terminals, remote key loading has become a necessity, ensuring that the utmost security and compliance requirements are met.

Marketing Technology News: Dialpad Awarded 2021 Unified Communications TMC Labs Innovation Award

“Futurex technology powers more remote key loads globally than any other provider in the world,” said Ryan Smith, vice president, global business development at Futurex. “Our remote key loading solution gives customers the ability to distribute encryption keys wherever and whenever needed, to increase their agility and enable them to comply with the latest regulatory mandates.”

Futurex is expanding its remote key loading capabilities by introducing encrypted key loading for direct key injection environments, expanding RKL with additional terminal manufacturers, and supporting compliance changes and advanced algorithms (such as AES DUKPT). Futurex has enhanced remote key loading across its line of FIPS 140-2 Level 3 validated on-premises appliances: KMES Series 3 and Secure Key Injector (SKI Series 3), as well as its VirtuCrypt cloud services.

Futurex will demo the latest in remote key loading at the Futurex Virtual Summit 2021, on September 23, 2021, with guest presenter Joachim Vance, chief security architect, senior director product security at Verifone. Throughout the Summit — taking place Thursdays in September — industry experts will share cryptographic insights, trends, and announcements.

Marketing Technology News: ProWire Obtains US Patent for Its Real-Time Streaming Technology

1...2,3062,3072,308...4,405Page 2,307 of 4,405

About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

Visit our Other Sites

Follow Us

Interested in our Customized Editorial Services? Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS
Brought to you byiTechSeries LogoCopyright © 2026 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.