Home Blog Page 2377

Digital Shadows Named as the ‘Top Performer’ in New Analyst Report Assessing Capabilities of 19 Digital Risk Protection Providers

0
Digital Shadows Named as the ‘Top Performer’ in New Analyst Report Assessing Capabilities of 19 Digital Risk Protection Providers

Quadrant Solutions SPARK Matrix ranks Digital Shadows #1 for both ‘technology excellence’ and ‘customer impact’

Digital Shadows has been named as the ‘top performer’, ranking #1 in an analysis of 19 vendors in the digital risk protection (DRP) market in a new study carried out by Quadrant Knowledge Solutions, a global advisory and consulting firm.

Issued today, the report entitled ‘SPARK Matrix™ : Digital Risk Protection (DRP), 2021,’ the study is a detailed analysis of the ‘global digital risk protection solution market dynamics, major trends vendor landscape and competitive positioning analysis.’ The resulting SPARK matrix provides a visual representation of market participants and strategic insights on how each supplier ranks related to their competitors based on parameters associated with solution capability and customer impact.

Digital Shadows ranked #1 for both ‘customer impact’ and ‘technology excellence.’ The report noted how the company ‘provides an extensive in-depth range of data collection sources across a breadth of use cases.’ It stated that the ‘company offers a clear threat model and prioritisation which helps minimise the time to value for the company’s clients thereby helping to reduce false positives faster and optimising time and resources effectively.’

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

The report commended recent product launches that save security team’s time, highlighting that the Digital Shadows SearchLight™ platform is ‘equipped with an automated response feature that helps save time spent on individual triage and investigating every alert.’ It was also praiseworthy of its integration features such as with Security Orchestration, Automation and Response (SOAR) tools and Splunk Phantom, enabling ‘client utility and minimizing friction within the security ecosystem.’ Finally, it noted the global presence of the company and commended the future technology roadmap.

The study also pointed towards overall growth of the DRP sector, noting that trends such as cloud-based computing, remote working and increased interaction with customers online have all increased an organization’s digital footprint (and need for DRP). It commented on innovation within the overall sector and how ‘DRP vendors continue to strengthen their solutions by focusing on providing robust threat intelligence and automated remediation.’ It said that ‘vendors are continuously leveraging artificial intelligence, machine learning and advanced analytics to offer real time monitoring and analysis of extensive data feeds from a wide range of digital channels.’

According to Vishal Jagasia, Senior Research Analyst at Quadrant Knowledge Solutions, “Digital Shadow’s SearchLight platform, with its robust DRP capabilities, strong customer value proposition and roadmap has secured strong ratings across the performance parameters of technology excellence and customer impact and has been recognized as a technology leader in the 2021 SPARK Matrix of the Digital Risk Protection market.”

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

2021 Announced as the Year of the Female Rising by Female Entrepreneur Group: Did Social Media Make This Influence?

0
2021 Announced as the Year of the Female Rising by Female Entrepreneur Group: Did Social Media Make This Influence?

WELA announces 2021 as the year of the Female Rising. Over 40% of all U.S. businesses are women-owned, and by 2025 the Census Bureau projects it will rise to 55%. Did social media influence this market?

2020 created women to work from home, or many became unemployed with COVID at the helm of our lives. The time at home made a moment where no one was saying “No, don’t do it”. Social media, TikTok and Instagram being at the forefront of entertainment and communication, was leading the idea too. It led many to take the first step. Women were at home, envisioning being empowered with their launches, even if a side hustle. One shift creates waves of change, a change in women in business and how women view each other.

Marketing Technology News: MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

You can see the change in the numbers from the census and as well in our members. Many new entrepreneurs are seeking advice on how to wade through these freshwaters.

“There always seemed to be two kinds of women, ones with their hands open in encouragement and the others closed and afraid of losing their jobs,” Abby Ahrens, the owner of Enchante Hotel, located in Los Altos, CA, and a longtime veteran of the entrepreneur world.

Abby Ahrens, a strong supporter of a California women’s group, WELA, is excited to offer virtual workshops. “The time is now to help each other, to offer to mentor to each other. All women at all stages in their business have something to offer, and beyond that, they have something that is in need by others,” Abby continued.

Although it may appear as a quick decision to step into entrepreneur life for some, it was years of an idea that sat in the back of their minds.

“It was over four years ago when the idea began in our heads,” said Shirley Momoki, who went into business with her sister Eva of the Momoki Twins culinary group. “It was 2016, and we were teachers at a school,” Eva explained. “Our schedules as teachers were hectic, and we needed healthy meals to maintain energy for our students. We brought meals for ourselves and then we’re getting asked to offer them to other teachers. Many told us at the time that we needed to start up with our Momoki Boxes for teachers. When COVID left Eva suddenly unemployed, she began to contemplate the entrepreneur life. “We met Upuia, the founder of WELA, and it just seemed right, and knowing you have a team of women willing to help just gives you the energy to achieve even the most mundane or scariest of items to accomplish,” said Shirley.

Marketing Technology News: MarTech Interview with Lorn Davis, VP of Corporate and Product Strategy at Facteus

Socure and SpecTrust Partner to Seamlessly Deliver Digital Identity Verification and Fraud Solutions

0
Socure and SpecTrust Partner to Seamlessly Deliver Digital Identity Verification and Fraud Solutions

Joint solution to be demoed at FinovateFall 2021

Socure, the leading provider of digital identity verification and fraud solutions, and SpecTrust, a next-generation risk management platform, will offer the recently launched SpecTrust ROAM, a no-code fraud fighting platform, to work in conjunction with the industry-leading Socure ID+ digital identity verification and fraud solution. This solution will be demoed live at the upcoming FinovateFall on September 13 at 9:00 AM EDT, in New York City.

Marketing Technology News: Datamatics Recognized as a “Major Contender” and “Star Performer” in the…

The Socure ID+ platform achieves industry-leading accuracy and breadth of coverage of good and bad identities and models, continuously updated with performance feedback data from Socure’s vast network of more than 500 customers. Through its proprietary AI/ML technology, Socure has disrupted the market by significantly reducing fraud and customer friction for companies across multiple online industries. Along with its mission to eliminate identity fraud and auto-approve more customers quickly, Socure powers financial inclusion—auto-approving up to 94% of hard-to-identify populations, including Gen Z, millennials, thin-file, credit invisible, and new-to-country consumers.

SpecTrust’s risk orchestration, assessment, and mitigation platform enables cybercrime defense teams to instantly identify attack signatures, launch deep investigations, automate defenses, and mitigate confirmed threats before they reach an application or website. This is done without writing a single line of code. SpecTrust ROAM unifies an enterprise’s teams, data, and tools into one platform to solve for risk and fraud challenges.

Together, the partnership will enable powerful user experiences by ensuring trustworthy interactions at account onboarding, account takeover, funds transfer, payments processing, and identity verification across numerous industries, including fintech, banking, credit union, eCommerce marketplace, and payment processing.

Marketing Technology News: MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

”Our alliance accelerates Socure ID+ integrations for our joint customers, enabling businesses to deploy identity verification and fraud solutions in a matter of minutes. When it comes to deploying and tuning defenses, enterprise risk and technology teams can enjoy the same streamlined experience they strive to deliver for their own users,” said Patrick Chen, SpecTrust COO and co-founder.

In an initial beta phase, SpecTrust client GiftDeals was able to integrate the joint solution without tapping any engineering resources. “GiftDeals selected SpecTrust to gain visibility across multiple internal and external services. We connected several of our internal systems without needing to utilize engineering resources. Through SpecTrust, we have a no-code platform to immediately access and take action on Socure’s identity verification intelligence for all of our internal and external services much faster than we could have achieved on our own,” said Brian Spring, General Manager of GiftDeals.

Marketing Technology News: Forrester Introduces New Forrester Decisions Service For Technology Executives

Semrush Appoints Andrew Warden as Chief Marketing Officer

0
Semrush-Appoints-Andrew-Warden-as-Chief-Marketing-Officer

Semrush, a leading online visibility management and content marketing SaaS platform, has named B2B marketing veteran Andrew Warden to the role of Chief Marketing Officer.

Warden will lead a global team of more than 150 marketers and be responsible for driving the evolution of the Semrush brand to ensure continued growth and foster retention of existing customers.

Marketing Technology News: MarTech Interview with Ross Negus, Enterprise Account Executive at Impact

Semrush went public on the New York Stock Exchange in March 2021 to raise capital to fund its further growth. The evolution of Semrush’s product suite has taken the platform beyond search optimization, integrating tools for content marketing, Amazon US Marketplace listings, and digital PR tools from Prowly, the public relations SaaS startup acquired by Semrush in 2020.

Semrush CEO Oleg Shchegolev commented: “I believe that the role of a CMO is one of the most difficult vacancies to fill as the demand for great marketers is higher than ever before. Semrush is a platform ‘for marketers by marketers’, and it was a top priority to find a CMO who shares a commitment to this vision and who will be on the same wavelength with our culture. Andrew is a perfect match in many ways. His experience in balancing the art and science of marketing to deliver innovative, successful campaigns, as well as his expertise in go-to-market strategies, will be vital to the growth of our business.”

Marketing Technology News: Octane AI Honored by Quartz as One of the 2021 Best Companies for Remote Workers

Prior to his role at Semrush, Warden was CMO at UnitedLex, a technology and legal services company where he and his team transformed the marketing department into a business accelerant. He has also held CMO roles and led global marketing functions at SoftServe, a global digital consultancy, Cisco, GfK, and more. Warden will report directly to Oleg Shchegolev.

Andrew Warden commented: “I’ve long held the belief that digital is the present and future for marketers. Semrush has carved out an industry-leading quadrant of online visibility that holistically combines SEO, digital public relations, content marketing, social media, and data analytics. Semrush has built a strong brand and following, and I am eager to continue this path at a company with a vibrant culture, product, and with first-class marketers. I look forward to growing our global presence and demonstrating the power of the product to our community and new clients.

Marketing Technology News: Forrester Introduces New Forrester Decisions Service For Technology Executives

Amagi Secures Over $100M to Accelerate Cloud-Led Innovations for Media and Entertainment Industry

0
Amagi Announces VOD Orchestration Solution For Content Owners

Accel, Avataar, and Norwest Coupled with Existing VC Premji Invest Back in Amagi to Dominate the $50 Billion Market; New Investors Secure Board Seats to Provide Strategic Guidance

Early Investors KKR-backed Emerald Media and Mayfield India Exit on a High Note

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, announced today that Accel, Avataar Ventures, Norwest Venture Partners, and existing investor Premji Invest have collectively invested over $100 million in the company. The venture funds have bought out the stake held by Emerald Media (an investment platform backed by KKR) and Mayfield India. Nadathur Holdings continues as an existing investor.

Marketing Technology News: MarTech Interview with Isabelle Papoulias, CMO at Mediafly

The transaction heralds the coming together of best-in-class SaaS venture funds and one of the largest media SaaS companies globally to further accelerate the tremendous momentum for the $50 billion cloud-based video content creation, distribution, and monetization market. The partnership will provide media companies the much-needed agility and efficiency to succeed in the traditional broadcast and the evolving OTT and streaming TV universe.

“Amagi will immensely benefit from the collective experience of Accel, Avataar, Norwest, and Premji Invest in rapidly scaling our business and expanding our global footprint,” said Baskar Subramanian, Amagi co-founder and CEO. “Their deep understanding of B2B SaaS models will help us enhance value for our customers and partners. This will further nurture an entrepreneurial spirit in our employees, which is critical to building and embracing new technologies to solve complex business challenges.”

Marketing Technology News: idobi Signs Exclusive Agreement with AdsWizz for Global Monetization of Audio Inventory

With over 800 channels on its platform, including playout and redundancies, Amagi has emerged as one of the largest cloud deployment partners in the world, with distribution in 40 countries across cable, connected TV, and OTT. In addition, it has developed deep technical integration with ad-supported platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Redbox, STIRR, VIZIO, Xumo, and other top 30 OTT platforms, providing one of the most comprehensive distribution coverages for content owners to reach their audiences in the US, LatAm, Europe, and Asia.

Amagi has established itself as the de facto SaaS platform for media brands resulting in significant growth in the last three years. The company’s revenues have grown by 136% in the fiscal ending March 21. This momentum continues, driven by 44% YoY growth in new customers, including marquee brands such as NBCUniversal, USA Today, and ABS-CBN. Amagi enables up to 40% savings in cost of operations as compared to traditional delivery models. As ad spends shift to connected TV and OTT, Amagi enables customers to effectively monetize their content libraries with its new product introductions. The company has been delivering 5-10x growth in ad impressions for some of its top customers.

Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, Tastemade, Tegna, Vice Media, and Warner Media.

Marketing Technology News: Octane AI Honored by Quartz as One of the 2021 Best Companies for Remote Workers

Bridgeline CEO Ari Kahn to Speak at Taglich Brothers Annual Investment Conference

0
Leading Publisher Begins A New Chapter In Its Revenue Strategy With Bridgeline

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that the company would present at the Taglich Brothers 17th Annual Investment Conference at the TWA Hotel at JFK in New York on September 13th at 3:15 pm ET.

Marketing Technology News: TikaPac Agency Slices Prospecting Time in Half with WooRank by Bridgeline

“The Taglich Brothers Investment Conference is an excellent venue for Bridgeline to meet investors and share its recent success in growing sales and achieving profitability,” said Mr. Kahn. “With COVID-19, many investor conferences canceled, and we’re happy to see the Taglich team put in the effort to make this important event happen.”

Bridgeline recently announced its Financial Results for the Third Quarter of Fiscal 2021 with 31% revenue growth with the guidance of 20% growth for its Fourth Quarter and a strong cash position.

Marketing Technology News: YuJa Launches Enterprise Digital Compliance Tool to Its Suite of Video Products

YuJa’s Third Quarter Updates Include Improvements to Hardware Hub Firmware, Video Platform, Browser Capture and Accessibility Tools

0
YuJa’s-Third-Quarter-Updates-Include-Improvements-to-Hardware-Hub-Firmware_-Video-Platform_-Browser-Capture-and-Accessibility-Tools

YuJa, Inc. announces a number of new and improved product features for its Enterprise Video Platform and related media products. The enhanced offering through product development is another way the company is working to better serve its clients in education, nonprofit, government and other corporate settings.

“Our goal is to help institutions and organizations create and distribute video with a scalable, easy-to-use and affordable platform that also drives efficiency and accessibility.”

Marketing Technology News: YuJa Launches Enterprise Digital Compliance Tool to Its Suite of Video Products

“Our product development team and engineers are second to none when it comes to not only increasing ease of use, but taking user requests and making them a reality,” said Nathan Arora, Chief Business Officer at YuJa. “Our goal is to help institutions and organizations create and distribute video with a scalable, easy-to-use and affordable platform that also drives efficiency and accessibility.”

Atop the list of improvements include updates to the Hardware Hub Firmware:

  • Device Profile Management tools were added so users can define room types and configure recording sources directly within the Admin Panel.
  • A new local preview of screen and webcam sources connected to the Hub is now available for organizations that use the YuJa Hardware Appliance to record lecture room connector.

A number of Enterprise Video Platform improvements were implemented. Highlights include:

  • A redesigned Media Chooser, which provides users with a more structured set of workflows to create, upload and share recordings and media content in the LMS.
  • A Blackboard Collaborate Enterprise Connector, which makes the Video Platform a central repository for all media content — no matter where it was generated.
  • A new Watch History feature that helps viewers keep track of videos they’ve watched.
  • Improved Data Management and Archiving tools that allow the creation of recurring policies and actions for data.

Browser Capture also saw a host of improvements, including:

  • A refreshed user experience offers a more intuitive interface, better control of source recording and previewing of active sources.
  • More flexibility in viewing options for multi-streamed content, as well as the ability to select viewing side-by-side, picture-in-picture or single source.

Accessibility improvements for YuJa Panorama include:

  • Support for D2L Brightspace LMS, which helps instructors ensure they’re providing accessible course content to students using D2L. Panorama seamlessly generates multiple accessible variants of the course-material in the background including HTML, Electronic Braille, EPUB, Audio (Speech-to-Text), High Contrast, and Tagged PDF files.
  • “Severity Scores” are assigned to each accessibility issue flagged by Panorama’s AI to show minor, major and severe issues.
  • Instructors can now view a detailed breakdown of files that qualify for an accessibility error by issue type, which makes improving digital accessibility using AI flagged issues even easier.

The Video Conference Platform was improved with smaller bug fixes and improvements, along with:

  • The capability to eject a user from a Video Conference Session and to keep the user from rejoining.
  • Localized support for Spanish and Portuguese speaking users.
  • A click-and-go Video Conference Scheduler, which makes starting a session even easier.

In addition to the highlights above, hundreds of other bug fixes and improvements help ensure the YuJa suite of products is helping institutions provide quality videos in a secure, scalable and compliant manner.

Marketing Technology News: ZenBusiness Announces Craig Holt as Chief Product Officer, Alongside Platform Transformation

Vimeo And Dolby To Bring Premier Quality Video Experience To Millions Of Apple Users

0
Vimeo-And-Dolby-To-Bring-Premier-Quality-Video-Experience-To-Millions-Of-Apple-Users

Vimeo enables videos to be viewed and shared in Dolby Vision HDR within the Apple ecosystem

Vimeo, the world’s leading all-in-one video software solution, today announced a first-to-market launch with Dolby, to enable hosting, sharing, and playback of videos created in Dolby Vision® on Apple devices. Starting today, millions of Apple device users can now use Vimeo to unlock the same professional-quality video technology embraced by the world’s top storytellers.

Marketing Technology News:MarTech Interview with Raj Narayanaswamy, Co-CEO of Replicon, Inc.

With Vimeo, videos recorded with an Apple device in Dolby Vision can now be shared and viewed in the exact picture quality as intended by the creator. Videos created in Dolby Vision deliver a rich and vivid picture filled with incredible brightness, contrast, color, and detail.

“Vimeo’s mission is to enable professional-quality video for all, and today we are delivering that power in Dolby Vision to hundreds of millions of Apple users globally,” said Anjali Sud, CEO, Vimeo. “Vimeo, Apple, and Dolby all have an unwavering commitment to quality that empowers storytellers and content creators to do their best work. We’re thrilled to work with these world-class companies to advance viewing experiences and showcase video at its best.”

Marketing Technology News:New Vice President of Global Sales appointed by iKOMG

“Today’s announcement with Vimeo marks a significant milestone in how we continue to bring Dolby Vision experiences to more people,” said Kevin Yeaman, President and CEO of Dolby Laboratories. “Now anyone – from aspiring creatives to enterprises – can share their content using the same video technology already embraced by the world’s top storytellers.”

How it works 
Vimeo users can now natively upload Dolby Vision videos shot on iPhone 12 models or edited in iMovie or Final Cut Pro. Similar to how professional content distributors support playback of content in Dolby Vision, Vimeo will automatically detect and play back videos in Dolby Vision on all compatible Apple devices, including iPhone 8 and later, 2nd generation iPad Pro and later on iOS 14, Apple TV 4K on tvOS 14 connected to a Dolby Vision TV, and Mac on macOS Big Sur or later.

Marketing Technology News:Vonage Supports Expanding Small Business Market through the Pandemic with Future-Proof Cloud…

Verizon to Speak at Media, Communications & Entertainment Conference Sept. 13

0
One year after Responsible Marketing Action Plan, Verizon delivers meaningful DE&I results

Ronan Dunne, executive vice president for Verizon, and group CEO for Verizon Consumer, is scheduled to speak at the virtual Bank of America Securities 2021 Media, Communications & Entertainment Conference on Monday, September 13, at 9:25 a.m. ET. His remarks will be webcast, with access instructions available on Verizon’s Investor Relations.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Verizon Communications Inc. (was formed on June 30, 2000 and is one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

ZenBusiness Named a “Best Company for Remote Workers” By Quartz

0
ZenBusiness-Named-a-“Best-Company-for-Remote-Workers”-By-Quartz

ZenBusiness makes Quartz’s inaugural list of the best medium-sized companies for remote employees

ZenBusiness, a one-stop business management platform with the mission to make starting, running, and growing a successful business simple and accessible, was named one of the “Best Companies for Remote Workers” by Quartz. The award recognizes companies embracing the future of work and those ahead of the curve in creating exceptional experiences for remote employees.

Marketing Technology News: ZenBusiness Announces Craig Holt as Chief Product Officer, Alongside Platform Transformation

“The future of remote work hinges on how adaptive and innovative companies are willing to be”

Led by founder and CEO Ross Buhrdorf, ZenBusiness is supported by 153 remote workers across the United States. ZenBusiness gave up their downtown Austin office and went fully remote in March 2020 to help preserve everyone’s role at the company during the pandemic. To date, no jobs have been lost and ZenBusiness has no plans of returning to an office space as the employee count continues to grow.

“Culture has always been a critical part of ZenBusiness’s success, but since we’ve moved to fully-remote work, it has never been more important to us,” said Buhrdorf. “During a time that has been difficult for so many, we have gone above and beyond to increase accessibility to leadership, remain transparent with our employees, and provide the best resources and benefits that ensure our workers stay healthy and happy. While we may not physically be together, ZenBusiness feels as tight-knit as ever.”

“This award is a testament to the work ZenBusiness has done to put the tools, policies, and culture in place to help our employees thrive and grow even when we are no longer in the office together,” said Shanaz Hemmati, founder and COO of ZenBusiness. “I’m extremely proud of everyone At ZenBusiness for helping create our award-winning culture and continuing to provide customers with the exceptional service they have come to know and love.”

Quartz’s Best Companies for Remote Workers award is an opt-in global ranking that assesses company practices and measures employee satisfaction in areas including leadership, pay and benefits, training and development, corporate culture, communication, and overall engagement. The online surveys were conducted by the Best Companies Group, an independent research firm specializing in identifying and recognizing great places to work.

“The future of remote work hinges on how adaptive and innovative companies are willing to be,” says Quartz executive editor Heather Landy. “That’s why Quartz’s first-ever global list of the best companies for remote workers is so important. It showcases who is leading the way—across every time zone. These are companies that are making it easy for employees to work from anywhere, encouraging them to get away from work when they need to, and offering great perks and practices for remote workers so they can do it all.”

Marketing Technology News: Sphera Announces Expanded Availability of Environmental, Social and Governance Reporting Solutions

InMotion Hosting Celebrates 20th Anniversary with Big Sale

0
InMotion-Hosting-Celebrates-20th-Anniversary-with-Big-Sale

InMotion Hosting Celebrates 20 Years of Providing Great Products, Services, and Support.

InMotion Hosting, the industry leader in premium web hosting and customer support, is celebrating 20 years of empowering small businesses and entrepreneurs around the world. For two decades, InMotion Hosting has helped drive small businesses by providing great products, services, and support in a commitment to the success of their customers.

Since its first server went online in 2001, InMotion Hosting has consistently grown and evolved to meet the needs of its customers.

After having outgrown its Los Angeles headquarters, InMotion Hosting expanded to the east coast and began operations in a 450 square-foot office in Virginia Beach in 2004. In 2010, it became the first web host to Go Green, moving to a larger green data center in Los Angeles. The company introduced BoldGrid, its easy drag-and-drop website builder, in 2015, then celebrated the grand opening of its Denver office the following year.

In 2019, InMotion Hosting expanded yet again, purchasing and opening a 61,000 square-foot office in Virginia Beach that now serves as their east coast headquarters. Last year, the company demonstrated its commitment to open source technology by becoming an Open Infrastructure Foundation partner.

Marketing Technology News: Sphera Announces Expanded Availability of Environmental, Social and Governance Reporting Solutions

Despite all its growth and expansion, InMotion Hosting is still as committed to its customers’ success as it was when it opened 20 years ago, and was named a PCMag Editors’ Choice for The Best Web Hosting Services of 2021.

It also remains 100 percent employee-owned and operated, which is one of the reasons it was officially Certified™ by Great Place to Work® this year.

“As we reflect on the last twenty years, we are thinking about our customers and team members, and how far we have come as an organization,” said Todd Robinson and Sunil Saxena, Co-Founders of InMotion Hosting. “A lot has changed in 20 years, but our organizational goal has remained constant: to offer our customers the best service experience in the hosting industry, offering exceptional support services and best-in-class products. Today, we have the privilege of serving over 250,000 satisfied customers. It has been exciting to see our customers start and expand their businesses with us over the years, and it’s rewarding to know our products and services helped them achieve their goals. As we look ahead to the next 20 years, we welcome the opportunity to evolve our business to meet our customers’ changing needs. We thank our IMH team members for taking care of customers every day and for making IMH a great place to work. Looking forward to the next 20 years!”

Now, as it celebrates its 20th anniversary, InMotion Hosting wants to empower small businesses and entrepreneurs. That is why the company is offering big discounts on Shared, WordPress, Reseller, and VPS Hosting. With this sale, customers can get their best-valued plan for the introductory price of their starter plans.

InMotion Hosting is offering the following deals:

  • Shared Hosting: Power Plan for $5.99/mo.
    • Same price as Launch plan but 4x faster, and comes with a free domain, free SSL, and cPanel with 1-click installs.
  • WordPress Hosting: WP-2000S for $6.99/mo.
    • Same price as WP-1000S, 6x faster, and includes a free domain, free SSL, unlimited email accounts, and more.
  • Reseller Hosting: R-2000S for $21.39/mo.
    • Get a R-2000S for the intro price of a R-1000S, featuring room to grow with 120GB SSD storage, 50 cPanel accounts, and more.
  • Managed VPS Hosting: 2GB RAM now starting at $19.99/mo.
    • New introductory price offers a 58% discount.

Marketing Technology News: Cortical.io Wins coveted Innovation Index Awards from Deep Analysis

*All offers end September 30th, 2021 at 12:00pm PDT.

The path for launching a successful business startup has changed a lot since 2001.

From website builders and tools, to creating eCommerce storefronts, to scalable cloud infrastructures, InMotion Hosting has empowered small businesses with the “next big thing” for more than 20 years.

Stay ahead of the curve on a powerful platform with innovative tools engineered to get you to your future successes.

Sprinklr Introduces Modern Research Lite

0
Sprinklr Expands Presence in India With New Office in Gurgaon

A self-service solution for large enterprises to quickly discover critical brand insights

Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, introduced Modern Research Lite, the easiest way for global brands to trial a lightweight version of Sprinklr Modern Research capabilities. Users can get started for free for 30-days with no commitments. Marketing, product, and public relations professionals can now discover AI-powered insights about their customers, brand, and competitors in minutes.

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

“With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”

Today’s Digital Research Challenges

Today, many companies rely on survey data to get customer feedback, which is time consuming and causes delays in insights. With Sprinklr, companies can access real-time actionable insights about market trends, product research, and competitor offerings.

Additionally, there is an overwhelming amount of social media and news sites to monitor, and many organizations struggle with efficiently analyzing incoming messages, pulling actionable insights from mentions, preventing a crisis before it goes viral, and most importantly – providing a memorable customer experience.

As customers increasingly demand best-in-class digital experiences, companies need to be able to easily unlock insights across digital channels, automate reporting, and manage brand reputation in order to exceed customer expectations.

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

Modern Research Lite

Modern Research Lite gives enterprise brands a self-serve way to trial a lightweight version of Sprinklr Modern Research, and includes the following benefits:

  • Seamless login experience with zero configuration
  • Clean, sleek UI
  • Dashboards for dozens of use cases
  • Brand and customer experience insights
  • Competitive intelligence
  • Ability to easily share insights and dashboards with internal team members

“As more customers use digital channels, the amount of unstructured publicly available data – from reviews to comments – is unprecedented. This data creates a tremendous challenge for brands that don’t have advanced AI-powered capabilities and strong social media channel partnerships,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”

Marketing Technology News: How To Use Marketing Infographics To Attract Customers

Unqork Partners with Indelible Solutions to Bring Program Management Expertise to Public Sector Customers

0
Unqork Partners with Indelible Solutions to Bring Program Management Expertise to Public Sector Customers

The partnership will combine the power of Unqork’s enterprise no-code platform with Indelible’s end-to-end program management expertise

Today, Unqork, the leading enterprise no-code platform, announced it has entered into a partnership with Indelible Solutions, a national management consulting and advisory firm. Through the partnership, Unqork’s customers will benefit from Indelible’s expertise in grants administration, case management and community engagement, allowing them to maximize the potential of software built using Unqork’s no-code platform. The partnership will address a variety of use cases across the public sector, beginning with an effort to help states administer the U.S. Treasury’s Homeowner Assistance Fund (HAF), which provides up to $9.96 billion to support the country’s most vulnerable homeowners.

Marketing Technology News:MarTech Interview with David Grossman, CMO at Backstage

The partnership will help tackle many of the challenges that public sector agencies often face in launching new software and public initiatives. Unqork’s no-code platform allows its public sector customers to accelerate the development of complex, mission-critical applications, helping them launch new, high-quality software faster and at lower cost than methods that rely on coding. With Indelible’s end-to-end program management expertise, customers will maximize the potential of new products and ensure that the initiatives are reaching residents in need of support.

To streamline and accelerate HAF distribution, Indelible and Unqork will offer comprehensive program administration, community outreach and application review to ensure benefits are rapidly deployed to eligible residents. Through a custom application, states will be able to quickly validate identity, residence, income and financial relief sought, all in a detailed case review interface. This solution easily integrates with the ecosystem of mortgage lenders, all while staying compliant with the U.S. Treasury Monthly and Quarterly Reporting requirements and other funding sources.

Indelible, a minority-owned, Florida-based firm, has the expertise and knowledge to help ensure that housing assistance funds are directed to where they’re most needed. Indelible has engaged with Miami-Dade County to support the administration of Emergency Rental Assistance Program (ERAP) funds for tenants and landlords whose incomes have been devastated by COVID-19, where distribution of rent relief funds outpaced surrounding areas in Florida.

Marketing Technology News:Vonage Supports Expanding Small Business Market through the Pandemic with Future-Proof Cloud…

“By combining Unqork’s no-code software with Indelible’s industry-leading consulting, outreach, and project management expertise, we’ve unlocked a powerful partnership that can deliver the technology and support that our public sector customers need to launch new products quickly and at-scale,” said Theresa Ward, Head of State and Local, Unqork. “We look forward to working with Indelible, starting with our efforts around Homeowner Assistance, where our partnership will help states bring relief to those who need it most.”

“We are excited about the partnership we’ve developed with Unqork,” said Mikhail Scott, Director of Governmental and Corporate Relations with Indelible. “Reports across the country reflect a disparity in effectively deploying relief funds with programs like Emergency Rental Assistance and other benefits initiatives. We understand that there is no cookie-cutter approach to this process. Combining our team’s understanding of case management and community outreach with Unqork’s no-code platform will allow us to provide equitable solutions that are tailored and designed for the communities that we serve.”

Marketing Technology News:WPP Leaders Recognised for Driving Change in Gender Diversity

Tafi and Highstreet Announce Partnership for Cutting-Edge Character Creation in Immersive Metaverse

0
Tafi and Highstreet Announce Partnership for Cutting-Edge Character Creation in Immersive Metaverse

Highstreet Selects Tafi’s Character Creator SDK for Virtual Marketplace

Tafi, the leading provider of 3D avatar solutions, announced a partnership with Highstreet, the world’s first commerce-centric metaverse, to bring Tafi’s avatars into Highstreet’s virtual worlds.

This partnership represents Highstreet’s latest effort to refine its virtual marketplace by offering high-quality avatars with deep customization options to users. Tafi’s library of assets and character creation technology, in particular its Astra SDK, will give users a new way to express their unique identities and make the metaverse a more accessible and welcoming place.

Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities

Within this immersive virtual world, Tafi’s Astra SDK will help developers deliver and monetize full-body 3D avatar creation experiences for games and apps, while streamlining the user experience. Highstreet’s marketplace is the first of its kind, bringing together various phygital products — digital assets pegged to real-world products — and blockchain technology.

“Earlier this year, we leveraged Tafi’s avatar solutions to demonstrate our virtual store and commerce metaverse to some of the world’s top brands,” said Travis Wu, CEO of Highstreet. “Given that overwhelmingly positive experience, we are thrilled to announce our deeper partnership to integrate Tafi’s character creator engine into our flagship Highstreet World product, the first-of-its-kind commerce-based metaverse platform.”

Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego

Highstreet has recently announced a successful funding round led by both traditional and crypto-focused venture capital firms, as well as crypto community builders and influencers. With the backing of household brands like HTC, Highstreet offers a brand-new retail and entertainment experience to users looking to buy limited-edition physical products via non-fungible tokens, or NFTs, bringing the crypto community into the metaverse.

“We are very excited to partner with a company as groundbreaking and innovative as Highstreet,” said Preston Woo, CSO of Tafi. “We see this partnership as a great opportunity to showcase our SDK’s abilities with the leader in the commerce-based metaverse. Moreover, we are grateful to find a partner that shares our goals in giving players a dynamic, engaging, and highly personalized avatar experience.”

Marketing Technology News: The Biggest Senders Have Their Eyes On A Modern Data Warehouse

KeyInside and NONUNI RAIDERS Entertainment Partner To Officially launch ‘ARTNETIC’, the NFT art-specialized label

0
Favro Partners With Practica Capital and Scale Capital to Grow Sales & Marketing Team in Vilnius

– The artist collective of NFT is opening

– New digital art trend created through the coinage of “Art” + “Magnetic:” Signifies a community for the artists

– Will support and manage its group of artists, ARTNETIC CREW… Supporting various areas from NFT creation to curation, exhibition, promotion, and market distribution

– Will support new forms of work productions with advanced technology, beyond simply converting art into NFT

– Attention drawn as world-renowned artists Charles Jang, Koh Sang Woo and Lee Sea Hyun joined the early artist crew

KeyInside Co., Ltd. (CEO Jayden Jo), a company that specializes in blockchains which developed the rewards points integration platform ‘MiL.k,’ announced their partnership with the entertainment company ‘NONUNI RAIDERS Entertainment’ (CEO Kim Hyeong Seok) to officially launch the NFT art-specializing label ‘ARTNETIC’ on Sep 10, 2021, to support artists who wish to engage in NFT art productions, alongside their recruitment for artists.

ARTNETIC is a word combined from ‘ART’ and ‘MAGNETIC’, which encapsulates the meaning of a new digital art trend created by combining the art of various genres and is a community created to gather creators and help them exchange information and engage in NFT art productions.

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

ARTNETIC, the NFT art-specialized label by KeyInside and NONUNI RAIDERS Entertainment

KeyInside Co., Ltd. and NONUNI RAIDERS Entertainment (hereinafter referred to as NONUNI RAIDERS) plan to use ARTNETIC to support artists from various fields who wish to engage in NFT art productions but are struggling due to dispersed information and the high technical barrier and are thereby planning to accelerate the era of the “Creator Economy.”

KeyInside Co., Ltd. will manage ARTNETIC’s service planning, service development, operations, service progression and partnerships with other companies like NFT marketplaces. NONUNI RAIDERS will recruit, discover, and manage distinguished artists, in addition to curating works with artists and planning the contents.

The ARTNETIC operating team consists of numerous experts from various fields such as art, music, technology, and graphics and are therefore drawing anticipation to provide high-quality guidance to famous Korean and international artists as well as young and talented artists who wish to engage in NFT art productions.

In particular, ARTNETIC does not simply turn an existing art into NFT. It uses its own advanced technology such as blockchain and visual special effects (VFX) to support the production of new types of creative work beyond the existing framework, which includes productions that combine music and art or motion-style graphic productions. ARTNETIC plans to utilize such technology to introduce novel and diverse contents which differentiate their works from the existing NFT productions in the market.

Once the production is complete, ARTNETIC will further actively support NFT marketplace registration, sales assistance, exhibition as well as promotion. In addition, ARTNETIC will also provide integrated management services for its artists through methods such as SNS channels to provide a space for seamless communication between artists and fans and to establish interactive relationships.

Moreover, ARTNETIC incorporated policies to provide differentiated support for the rising artists with talents. Rather than hosting a one-time event, such as holding an audition or providing a prize through a contest which has been customary in the industry, ARTNETIC plans to discover new artists and provide substantial support in various ways including sponsorships for the new artists to grow and produce sequel works.

The lineup of famous Korean artists who joined the ARTNETIC crew as the early members is also drawing attention. The lineup boasts of an extravagant reputation, with the pop artist Charles Chang who is famous for the ‘Robot Series’ and ‘Happy Heart’, artist Koh Sang Woo who presented ‘Boundaries of Senses’ which is also owned by the pop star Madonna and the art that elicited sympathy between endangered animals and humans, and artist Lee Sea Hyun, who is known through the series ‘Between Red,’ which combined the traditional Eastern point of view with the Western perspective using the color red.

Charles Jang, Koh Sang Woo and Lee Sea Hyun recently presented their NFT artworks through ‘Klip Drops’ which is Korea’s representative NFT work distribution platform operated by Ground X, a subsidiary of Kakao that specializes in blockchains. Some of the productions have received explosive attention, with all the prepared quantities being sold within a short span of time from the moment they were available for purchase. This label further plans to support its artists to showcase their works in various NFT marketplaces in Korea and overseas, including Klip Drops.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Alongside its official launch, ARTNETIC also revealed its website (artnetic.com). Interview videos of Charles Jang, Koh Sang Woo, and Lee Sea Hyun, as well as the recruitment for artists can be found on the website. The interviews with the three artists reveal the artists’ own perspectives of their artworks, as well as their perspectives on the trending phenomenon which combines NFT with art and their message to the future crews to join ARTNETIC.

Kim Hyeong Seok, the CEO of NONUNI RAIDERS Entertainment stated, “ARTNETIC is a project we made with KeyInside Co., Ltd. after extensive consideration in order to create the grounds for emerging artists as well the famous artists to actively produce artworks with more creativity.” He also added, “We hope for much interest and support from artists who wish to use NFT to lead a new trend in the world of culture and art.”

Jayden Jo, the CEO of KeyInside Co., Ltd. stated, “As the interest in metaverse is growing worldwide, exhibitions and trades of NFT productions are also becoming more active. However, the majority of accomplished artists and emerging artists are unable to access NFT as the entry barriers are high.” He added, “We will use ARTNETIC to help our artists to actively engage in NFT productions and create an ecosystem for better communication between the artists and the fans who consume the productions.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery

ThryveAI Rebrands to Wynshop

0
ThryveAI-Rebrands-to-Wynshop

The digital commerce platform provider’s new name reflects its mission to give local store-based retailers the technology they need to be wildly successful and compete against digitally native retailers

ThryveAI, a digital commerce platform provider, announced today that it has rebranded to be called Wynshop to embody its core mission to help retailers grow wildly successful digital commerce businesses from their local stores.

Marketing Technology News:MarTech Interview with Andy Johnson, Chief Data Officer at Adstra 

Wynshop’s customers, which include several leading grocery chains, have a very unique set of challenges. These businesses need to support same-day delivery e-commerce, have high SKU counts, complex shopping journeys and fulfillment obstacles beyond what most other digital commerce solutions can handle.

Spurred on by the pandemic, demand for online grocery shopping exploded in 2020, creating fierce market competition for independent grocery chains from deep-pocketed competitors like Amazon and Walmart. As ThryveAI, Wynshop hustled to give these grocers purpose-built digital solutions that use artificial intelligence and other advanced technologies that help them compete on a level playing field with the largest omnichannel grocers.

“Our e-commerce technology is a full generation ahead of most other solutions and we quickly realized that the word ‘thrive’ and the technology ‘AI’ fell short in describing the competitive advantages we bring our clients,” said Wynshop CEO Neil Moses. “Our new name, Wynshop, better reflects the mission of our organization, which applies imagination, expertise, and a relentless commitment to innovation to help more clients become wildly successful. We don’t aim just to help our clients stay in the game against the digitally native retailers—we aim to help them win.”

Marketing Technology News:WPP Leaders Recognised for Driving Change in Gender Diversity

Who is Wynshop?
Wynshop is a digital commerce platform providing technological advantages that were previously only available to a small number of sophisticated retailers that could afford to build and maintain proprietary solutions. The company is committed to future-proofing its clients’ businesses through relentless innovation and a solution that is scalable and flexible. Its key advantages are:

  • Ease of use: Wynshop’s easy-to-use digital commerce platform powers convenient, personalized, omnichannel shopping experiences that multiply shopper loyalty.
  • Efficiency: Wynshop’s process automation and optimization technology enables efficient in-house picking and fulfillment, and gives retailers control across the customer journey.
  • Service: Wynshop’s deep retail expertise and passionate commitment to service makes initiating and building digital commerce operations faster and more successful.

Wynshop’s Success in Grocery
Wynshop’s platform increases both basket size and shopper loyalty. Wynshop also significantly improves the ROI of its clients’ digital channels by…

  • avoiding large margin losses to third-party operators like Instacart.
  • saving 35-60% on total cost of ownership with cloud instead of on-premise servers.
  • saving 67% on fulfillment with AI-supported, multi-order picking technology and highly efficient curbside pickup orchestration.
  • reducing management costs through a single, intuitive, central dashboard.
  • increasing items picked per hour by 300% with multi-order picking technology.
  • increasing total profitability per order by 37% as compared to competing providers.

Marketing Technology News:ironSource Launches New User Growth Tools for iOS ToolKit

Helios Data Taps Andy Hepburn as Strategic Market Director, Advertising

0
Helios-Data-Taps-Andy-Hepburn-as-Strategic-Market-Director_-Advertising

New strategic appointment at intersection of privacy and advertising technology will help clients and partners benefit from the industry’s leading proactive data sharing security solution

Helios Data, the leading provider of the industry’s only data sharing software solutions to preempt breach incidents for data rich companies and their partners, announced that Andy Hepburn has joined the company as Strategic Market Director, Advertising. Hepburn will now be working across the organization to lend his integrated advertising and data privacy expertise and assist with key partners and clients.

Marketing Technology News:MarTech Interview with Doron Sherman, VP of Evangelism at Cloudinary 

Hepburn was most recently General Counsel of Sizmek, a global advertising technology platform acquired by Amazon. Previously he held in-house legal roles at Sony Mobile, EquaTerra, Liaison Technologies, and Georgia-Pacific.

“Andy is a widely trusted privacy expert with years of in-house ad tech industry experience, spanning three decades, who is uniquely able to understand the strategic and pragmatic value of ensuring data safety in a wholly proactive way,” said CEO Dr. Fei Zou. “No one else is doing what we are doing for data safety, and Andy gets that. Andy understands that most data sharing contracts are 100% reactive and do nothing to protect partners from having a breach in the first place. He also understands that anonymization techniques like encryption or masking, while they may protect the data, are costly to implement, and also introduce noise to the underlying data and degrade their resulting processing insights. Totally aligned with our vision, he has a grasp on the cost efficiencies of eliminating data partnership risk from the get-go, when companies engage, partner, and share data.”

Marketing Technology News:Yahoo Expands Identity Interoperability; Supports Demand for People-first Solution

Hepburn will be speaking in Helios Data’s inaugural webinar, Mind the Gap, as part of its new webinar series on shared data privacy issues and how they affect both data controllers and analytics partners on September, 14, 2021 at 10am PT.

“Helios Data delivers a unique technology solution to preempt breach incidents from ever happening at all. Other players fall well short of this approach. With what Helios calls preemptive privacy by design, the solution offers an advanced digital framework that embeds a digitized version of the data governance terms and conditions of partners’ legal agreements in the data sharing process,” shared Hepburn. “This new approach exists as a ‘smart digital contract’ integrated within a trusted collaboration container, a secure enclave, with a pre-tested algorithm that processes data only according to the agreed upon data governance terms and conditions. There’s a lot more to share about this and why it’s important, but this is where the industry must go, and Helios is leading the way. We’ll be getting into this in our upcoming webinar next week.”

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

Innity Adds Shoppable QuickBuy Feature to Its Shoppable Ads, Enabling Consumers To Add Products to Cart Directly from Ads

0
Seventy-Eight Percent of UK Ecommerce Websites' Search Engines Don't Work -- Leaving High-Intent Consumers Empty Handed

Innity Shoppable Quickbuy allows users to browse and add products to retailer’s cart directly from within the ad.

Innity, a leader in high impact digital advertising solutions, launched Shoppable QuickBuy – a new innovative technology to further enhance the Innity Shoppable Ads solution that was launched last year. The first of its kind in the region, Shoppable QuickBuy allows consumers to shop directly from any digital touchpoint, including Innity’s range of creative high-impact ad formats and interactive shoppable landing pages.

With Innity’s Shoppable QuickBuy tech, users are able to browse and add products to the retailers’ cart all from within the ad format, retailers’ landing pages, blog posts, or apps. Once shoppers click on the “Buy Now” button, they will be led straight to the Add to Cart page or Checkout page on the retailers’ site. Innity’s award-winning in-house creative team custom designs each creative experience so that it is unique to each brand.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

Innity Shoppable Ads solution was designed to effectively shorten and streamline the traditional consumer purchase journey – allowing users to go from discovery to purchase in an instantaneous and engaging experience, leading to greater profits for brands.

The shoppable platform is also equipped with advanced data feed management to allow retailers to sync product feed across multiple sales and marketing channels to monitor, enrich and update product info or pricing simultaneously.

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Additionally, retailers can also create custom segments from their product catalogues to run dynamic ads that can highlight personalised products to shoppers who have already shown interest in the brand.

“We’re thrilled to be rolling out Shoppable QuickBuy to help more brands adopt and maximise the power of discovery commerce; to turn interests into purchases, and content into conversions more seamlessly. As a result of the global COVID-19 pandemic, consumer behaviour towards online shopping has shifted for good, and we believe this change will continue beyond the pandemic. Hence, we’re constantly on the lookout for new ways to improve and expand our Innity Shoppable Media platform, with the goal to make the online shopping experience more interactive, personalised, and instantaneous for everyone,” said Phang Chee Leong, co-founder, and CEO at Innity.

Marketing Technology News: 4 Best Practices For Managing A Remote Tech Workforce

Jim Lanzone to Join Yahoo as Chief Executive Officer

0
Yahoo Appoints Tressie Lieberman as Chief Marketing Officer

Seasoned Executive Brings Over Two Decades of Technology and Media Experience

Positions the New Yahoo to Grow its Iconic Brands, Drive Value Creation, and Innovate Across its Massive Portfolio of Digital Properties

Yahoo, Inc. has announced the appointment of Jim Lanzone as its new Chief Executive Officer, effective September 27, 2021. Lanzone, a veteran technology and media executive with more than two decades of leadership experience and a deep track record of growth and innovation, will succeed Guru Gowrappan, who has been named Senior Advisor to Apollo’s private equity business.

Marketing Technology News:MarTech Interview with Brian Burt, Founder & Chief Executive Officer, Canopy Management

“I am so honored to have the opportunity to lead Yahoo and represent such an iconic portfolio of brands as we enter a transformational new era for the company”

“Jim has a remarkable track record of leading and growing innovative businesses in our industry, and we are thrilled to welcome him on board. With his experience and proven management skills, we are confident Jim is the right leader to steward Yahoo through a transformational new phase that can leverage the best of Yahoo’s platform and performance to reach new heights,” said Yahoo Chairman and Apollo Partner Reed Rayman. “We also want to thank Guru for his significant contributions to the company, passing the baton following three consecutive quarters of double-digit growth. We look forward to working with him in his new capacity as an advisor to Apollo.”

Lanzone joins Yahoo from Tinder, where he served as Chief Executive Officer. Prior to Tinder, Lanzone led the digital operations of CBS Corporation as Chief Digital Officer and Chief Executive Officer of CBS Interactive, where from 2011-2019 he oversaw the company’s 30+ digital media brands and drove the development of the company’s first major streaming services, including CBS All Access. Lanzone joined CBS after its acquisition of Clicker Media in 2011, where he was co-founder and CEO. From 2001 to 2008, he served in multiple executive roles at search engine Ask.com, including as CEO after the company’s acquisition by IAC/InterActiveCorp. Lanzone is also a member of the board of directors of GoPro.

Marketing Technology News:Optimizely Announces Opticon21: Digital Experience Leaders to Convene at Global, Virtual Event

“I am so honored to have the opportunity to lead Yahoo and represent such an iconic portfolio of brands as we enter a transformational new era for the company,” said Lanzone. “I look forward to working with the exceptionally talented Yahoo team, globally, as we create and innovate daily on behalf of our millions of users and advertising partners worldwide. With our unique assets, resources, and lineage, we are one of the few companies positioned to tap into the many new opportunities appearing in the categories where we’re strongest. I cannot wait to hit the ground running with the Yahoo leadership team and Apollo to help grow the business exponentially in the years ahead.”

Lanzone joins Yahoo as it looks to accelerate the growth of its iconic properties as a privately held company backed by Apollo. Yahoo will leverage Lanzone’s deep media experience to drive the next generation of innovation across its world-class content and advertising platforms. Yahoo intends to invest significantly in the user experience and develop exciting new offerings that can build on its premier brands in sports, finance, news, technology and more.

“I could not be prouder of the growth and all that our team has accomplished in the last three years under the Verizon brand,” said Gowrappan. “Now as a standalone company, Yahoo is well positioned to continue to capitalize on key expansion opportunities and I am confident that Jim, Apollo and the entire Yahoo team will work together seamlessly to build on this momentum.”

Marketing Technology News:Brightspot Positioned in Leader Section of the Globe for Content Experience Platforms 2021 by Aragon…