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IAS Study Shows Ad Context Increases Memorability Up to 40%

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New biometric research finds consumers respond more to ads in suitable contexts

Integral Ad Science a global leader in digital media quality, released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this study goes beyond traditional survey data on consumer preferences and examines brain activity in response to contextually matched ads, showing context can significantly impact ad memorability.

“Using the latest neuroscience and neurometrics, this groundbreaking study demonstrates the specific ways that a webpage’s context can dramatically alter how audiences recall and respond to ads,” said Tony Marlow, CMO, IAS. “As our industry prepares for a cookieless future and increasingly moves away from audience targeting, advertisers have a significant opportunity to be intentional with contextual targeting tools, such as IAS Context Control, to drive greater campaign outcomes.”

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In The Context Effect, consumers evaluated content across three types of contextual matching and IAS uncovered these key findings that can help brands ensure their ads resonate:

  • Endemically matched ads drive higher memorability: Endemically matched ads, or those that align with and match the surrounding content based on vertical (e.g. auto ad near auto content), drove a 23% lift in activation within the part of the brain responsible for memory of practical details, which includes key messages, calls to action, and branding elements. These ads also boosted global memory by 27%, or the memorability of broad themes, overarching narratives, or audio and visual elements.
  • Informational ads perform best when matched with an article’s key message: According to the findings, matching informational ads with an article’s message creates a very strong detail memory response, and drove a 36% lift in detail memory compared to when there was no match. This can be especially relevant for campaigns that focus on a clear call to action that brands want consumers to respond to.
  • Ads focused on an emotional response are best paired with content themes: Ads that aim to leave an emotional memory, a particular feeling or overarching brand perception among consumers performed best when placed alongside articles with a matching theme (for example, an ad with a seasonal Summer thematic adjacent to summer season content). The study found that emotive ads drove 40% higher global memory within thematically-matched articles compared to when there was no match.
  • Consumers recognize ads as part of their online experience: The vast majority of consumers (63%) viewed ads as part of their online reading, not disruptive or a distraction. Only 36% of participants said they scrolled past an ad without reading it.

These findings demonstrate that digital marketers can achieve higher brand memorability and elicit positive emotional responses from consumers by activating contextual strategies. The Context Effect study from IAS monitored 60 U.S. consumers during a 30-minute mobile experience using Neuro-Insight’s Steady State Topography (SST) to track and record brain activity in real-time. Respondents were also asked to match ads to the context they appeared within.

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Consumers across Asia Pacific Show Strong Preference for OTT Platforms; Consider Its Content as Premium Video: InMobi Report

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Consumers across Asia Pacific Show Strong Preference for OTT Platforms; Consider Its Content as Premium Video: InMobi Report

On average, 46% of respondents across five countries preferred viewing content on over-the-top (OTT) platforms, while 53% felt OTT platforms had the most immersive content  

InMobi, world-leading provider of marketing and monetization technologies reaching billions of consumers around the globe, today released the findings of The OTT Premium Video Wave Consumer Study, Asia Pacific 2021. The report examines consumer preferences for OTT video platforms to other video platforms such as cable TV, long-form videos, and short-form videos, over the last year. It also unravels consumer perceptions of value, ad relevance, and willingness to pay for these platforms across India, Singapore, Indonesia, the Philippines, and Australia.

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With home media consumption surging globally due to the pandemic, more people are watching OTT content than ever before. Insights from the InMobi report reveal that in 2020, an average of 46% of consumers across Australia, Singapore, India, and the Philippines demonstrated a clear preference for watching videos on OTT platforms; in Indonesia, consumer preference for OTT was second only to long-form videos. Respondents were also more likely to watch and discuss OTT content with friends and family over any of the other compared platforms, indicating the prevalence of OTT in everyday life.

“We are seeing OTT becoming the premium video content platform of choice within the Asia-Pacific region, where several providers have experienced massive jumps in subscriptions during the past year. Users have shown that they are willing to pay for and accept the monetisation of OTT premium content through ads, so we expect that advertisers who make OTT a core part of their programmatic marketing strategies will gain a significant advantage,” said Vasuta Agarwal, Managing Director of Asia Pacific at InMobi.

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The report shares additional insights on consumer preferences for OTT premium video platforms across the region, as well as their perceptions on ads on these platforms compared to cable TV, long-form videos, and short-form videos:

  • Over 40% of respondents in all markets rated OTT platforms as having the ‘most immersive and engaging content’ as well as being the most ‘value for money’
  • Respondents in all markets were least likely to give up OTT platforms, would continue using them even if they were fully ad-based, and were most willing to pay for them
  • At least 50% of respondents in all markets found ads on OTT platforms somewhat relevant, with the Philippines most receptive towards these ads
  • OTT platforms also had the most influence on product selection and purchase among four out of the five surveyed markets, ranking in the top two influential platforms for Australia, Singapore, India and the Philippines
  • Respondents from all countries ranked OTT platforms among their top two for watching and discussing content with their friends and family, indicating that it has captured the family viewing space.

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Impact Opens Office In Denmark With Experienced Agency Director Announced

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impact.com closes 2021 with new Google Pay integration, $150M in funding and 51% increase in clients YoY

Expansion in Nordics for Impact to serve growing roster of clients in the region

The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. As influencers, and other marketing partners become one of the cornerstones of growth for ambitious CMOs, so does the demand for a tool that makes it easy to manage and optimise partnership channels.

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Impact’s expansion into the Nordics solidifies the company as the global leader in and a driving force behind the Partnership Economy. 

To spearhead Impact’s expansion in Denmark, Nicolai Mariegaard has been appointed Country Manager, whilst facilitating collaboration with other Nordic countries. A performance marketing veteran, passionate about creating optimal customer experiences in a digital world, Nicolai has worked with a range of organisations to help them engage and activate customers in a rapidly changing technical landscape – at household names including Toyota, Saxo Bank, Bang & Olufsen, Netflix, Kraft Foods, Universal Music, and many more.

His many areas of expertise include business development, strategy, branded content and digital transformation, with recent spells at companies such as m/Six, where he was CCO.

“With a growing number of Danish customers, we feel it’s an ideal time to have boots on the ground to ensure optimal service for those in the region,” says Frederic Taillier, General Manager Nordics, Impact. “We’re delighted to welcome Nicolai on board to spearhead our efforts here. He is passionate about data-driven business transformation; always seeking to understand the ever-changing needs and behaviours of customers and build services and business models around them, using new technology.”

Nicolai comments: “As Impact continues to grow its team and evolve its market-leading offering, I will be dedicated to supporting Danish and Nordic customers. This is such an exciting time to join, with CMOs waking up to the power of partnerships. That said, while the sector is rapidly gaining traction, there is still a long way to go in terms of transparency and cross channel optimization. Impact is here to help with that.” 

Impact’s varied global client base include Nordic companies such as Soundboks and Organic basics, as well as international clients like Uber, Shopify, and Walmart.

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Meet Federal Compliance for Email Handling with MailRoute’s inheritable solutions

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MailRoute’s exclusive API-level integration with MS 365 GCC High means easy onboarding and account management for Government entities and their contractors

MailRoute’s pioneering team of cyber and network-security experts has protected organizations since 1997. “Our deep technical expertise and continuous security innovations mean we are uniquely qualified to help Compliance customers meet stringent security requirements while protecting against spam and virus traffic, including ransomware,” explains MailRoute Founder and CEO Thomas Johnson.

Defense contractors enjoy inheritable and auditor-friendly protection against DDoS and hacker attacks (including insider threats), ransomware/viruses and spam/phishing. Stop multistage cyberattacks and downtime on critical infrastructure by leveraging end-to-end security automation.

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MailRoute ensures pre-contract and continually managed mail delivery for less than the cost of a single breach, for .Gov and contractors and includes API-level integration with Microsoft Office 365 GCC High.

DFARS 252.204-7012
MailRoute inbound/outbound processing with fault-tolerant architectures ensures government communications remain protected

CMMC inheritability
CMMC accreditable for Levels 4-5 with inheritability, in accordance with DoD requirements associated with DFARS 252.204-7012 and NIST 800-171

DISA accepted & SPRS vetted
MailRoute is DISA accepted for .mil, .gov and other government entities, ensuring receipt of your contractual communications

NAICS 518210 and 541519
Approved for Data Processing, Hosting, and Related Services (541519) and Computer Related Services including disaster recovery (541519). CAGE code 8FWK1 in the GSA Schedule.

GCC High integration
MailRoute’s exclusive API-level integration with MS 365 GCC High means easy onboarding and account management for your team

MailRoute is NIST 800-171 and DFARS 252.204-7021 compliant as well as CMMC reviewed. Email services are up to the highest standards required by the US Federal Government.

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IBM Partner SPACETIME Release Intelligent Avatars Powered by IBM Watson

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IBM Partner SPACETIME Release Intelligent Avatars Powered by IBM Watson

Auckland, New Zealand: IBM artificial intelligence partner SPACETIME today announced the release of a new “plug and play” avatar-based virtual assistant (chatbot). Powered by IBM is world-leading Watson artificial intelligence, the solution allows customers to select an avatar of their choice, ranging from simple animated cartoon characters right through to hyper-realistic digital humans. The company says avatars make chatbots far more engaging and helps companies represent their brand to customers better.

SPACETIME says its Intelligent Avatars can be easily embedded on a customer’s web page and interact with existing content or even retrofitted to existing text-based chatbots. They can also seamlessly integrate with CRM and ERP systems for highly personalised customer experiences like product recommendations or order histories. To further enhance the customer experience, the avatars use machine learning to respond to user emotions and sentiment dynamically. This emotional responsiveness provides a much richer and authentic experience than using text-based chatbots.

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According to Gartner, self-service is becoming the norm as customers increasingly expect an effortless experience. Organisations are turning to voice and other AI-powered technologies to give customers what they want and achieve higher operational efficiency. The trend of customers assigning their endless digital activities to virtual assistants, chatbots and other self-service tools will grow over the next ten years.

The SPACETIME Intelligent Avatar solution is available now for around the same price as a typical text-based chatbot.

SPACETIME was founded in 2017 to help New Zealand businesses and government apply AI technologies for improved products, services and experiences. We take a design thinking approach to create innovative solutions that combine user needs with business objectives. These solutions, such as intelligent virtual agents, document OCR, and natural language search, allow businesses to automate and scale processes, ultimately saving money and providing better team and customer experiences.

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Vivial Named “Best Content Writing Service” For Fourth Straight Year in Annual MarTech Breakthrough Awards Program

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Vivial Named “Best Content Writing Service” For Fourth Straight Year in Annual MarTech Breakthrough Awards Program

International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

Digital marketing leader, Vivial, today announced that it has been selected as the winner of the “Best Content Writing Service” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

The Vivial team produces more than 6,000 pieces of content each month for companies across thousands of industries, ranging from specialized medical centers to home improvement contractors. Vivial brings together leading talent: researchers, writers, and editors, all focused on high-value content that is able to deliver information across a variety of platforms including inboxes, social media, newsfeeds and that also strikes the right tone. Vivial’s content directs individuals to a company’s website, blog, or other landing page while building goodwill among consumers.

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“Thank you so much to MarTech Breakthrough for once again recognizing Vivial for our content writing services. Local businesses are vital to a community’s livelihood. At Vivial we seek to help these businesses grow by creating compelling content that drive connections and strengthen relationships between them and their customers,” said Laura Cole, VP of Marketing at Vivial. “Most local businesses don’t have the time or resources to produce high-quality, custom content on a regular basis. Leveraging Vivial allows owners to focus on running their business while letting the experts do what we do best: get the right message in front of the right audience at the right time.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“When the COVID-19 pandemic hit, local business owners – more than ever before – needed to connect and communicate with their customers quickly and effectively. Their messages included everything from announcing temporary closures to conveying changes to business hours and services to introducing enhanced safety measures to sharing reopening plans,” said James Johnson, Managing Director at MarTech Breakthrough. “By recognizing that communication was key to survival, Vivial was able to assist these businesses as they executed their paths forward. Vivial served a critical role in engaging audiences with necessary and appropriate content. For the fourth consecutive year, we offer our sincerest congratulations to Vivial for being the winner of our ‘Best Content Writing Service’ award.”

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Making Science Acquires Tech Platform, Ad-Machina to Elevate Its Innovative Technology Offering

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Making Science Grows With the Acquisition of Ad-Machina

The acquisition adds revolutionary advanced SEM technologies and expert engineers as the company continues its rapid expansion

Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation, announced that it has acquired the Spanish company Agua3 Growth Engines, owner of the adtech technology platform Ad-machina. The acquisition adds a team of experts and its search engine campaign optimization platform, which is based on natural language generation to create advanced SEM (Search Engine Marketing) campaigns, to Making Science’s product portfolio.

Ad-machina, based in Palma de Mallorca, Spain, experienced remarkable growth throughout its three-year history and features a strong client portfolio with an expert team specializing in performance marketing technologies. Ad-machina’s revolutionary technology and scalable platform improves the performance of digital advertising campaigns by more than 30 percent. By combining Making Science’s artificial intelligence-based Gauss AI and the Ad-machina platform, Making Science can offer a unique, intelligent, data-driven adtech technology solution that is agile enough to adjust in an ever-changing market.

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“The Ad-machina platform will allow us to strengthen our technology-focused value proposition and accelerate our national and international growth.”

— José Antonio Martínez Aguilar, CEO

“We are very excited about the acquisition of the Ad-machina platform and the entire Agua3 team,” said José Antonio Martínez Aguilar, CEO of Making Science. “Through its business model, the company has demonstrated the true potential and value of martech for brands. Their specialized team of engineers and experts is fully aligned with Making Science’s value proposition. The Ad-machina platform will allow us to strengthen our technology-focused value proposition and accelerate our national and international growth.”

As Making Science’s seventh global acquisition since its initial public offering, the deal contributes to the company’s rapid growth strategy, which includes international and domestic transactions. The acquisition highlights the company’s commitment to provide international offerings and invest in talent from around the globe.

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“This transaction enables us to access Making Science’s extensive big data expertise and a team of experts so we can provide clients with a unique offering,” said Eduardo Sarciat, CEO of Ad-machina. “We are delighted to be part of Making Science’s unprecedented growth.”

Making Science entered the U.S. market in April of 2021 with the acquisition of 360 Conversion Analytics and continues to seek opportunities to expand.

DearDoc Releases AI Chat Customer Analytics Dashboard

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DearDoc Releases AI Chat Customer Analytics Dashboard

DearDoc, a cloud-based practice growth platform, has released a new customer analytics dashboard for their chatbot product.

DearDoc, a cloud-based practice growth platform, has released a new customer analytics dashboard for their chatbot product. The new analytics application was built to allow customers to track real-time chatbot metrics like number of conversations, commonly asked questions, time spent on the chatbot, and much more.

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DearDoc offers cloud-based software solutions to help reinvent the way new patients meet their doctor. Their mission is to revolutionize how patients get in touch with healthcare professionals by offering a selection of advanced tools to modernize how doctors interact with new and existing patients. They are currently serving over 2,300 customers across over 50 different types of healthcare services.

DearDoc offers twelve products to aid in every point of the patient’s journey. So far in 2021, their AI Chat has had almost 7-million chats.

“We envision a world in which our advanced technology solutions help our customers reach their practice’s full potential,” said CEO, Joe Brown. “This new customer analytics app is the next step towards that goal.”

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Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports

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Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports

IHL Group, an advisory and research firm covering the global retail and hospitality sectors, has partnered with technology provider Content Catalyst, to launch an interactive platform for subscribers using flagship content delivery service, Publish Interactive.

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“We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”

IHL, based in Tennessee (USA), produces research covering global retail and hospitality markets with an expertise in store systems, supply chain and impact of retail technologies such as POS, MPOS and BOPIS and produces an extensive proprietary data set on US store openings.

Commenting on working with Content Catalyst, Greg Buzek, President of IHL Group, said; “This partnership has allowed us to refresh our research platform and make it stickier for our corporate clients”.

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IHL’s new research service, powered by Publish Interactive, offers access to IHL’s research and data services. Subscribers will benefit an interactive experience which allows them to search across all content, save and share selections and export content and data into MS Office compatible documents for repurposing.

“Our previous system only allowed for download, so customers had to know intuitively which report had which information to effectively use the content. Now, with Publish Interactive, they can search keywords, find charts, clip and use for their internal presentations,” said Greg Buzek.

Edwin Bailey, Director of Marketing at Content Catalyst, said; “We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”.

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Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

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Tindeco Whitepaper: Scalable Customisation Is Disrupting the Investment Management Industry

Customised, highly automated investment solutions for all client segments will become more important in the coming years. Investment managers therefore need to focus on providing such solutions while keeping their costs under control: they must make the delivery of customised solutions scalable. A whitepaper co-authored by Tindeco examines the drivers, current challenges and future developments in “mass customisable” investment management.

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Demand for customised investment strategies for all client segments from institutional clients to retail investors is on the rise. The M&A activity of market-leading investment managers in the area of “direct indexing” is just one indication among many that this trend is here to stay. This is driven by the increasing demand for investment solutions that are consistent with clients’ values and their holistic financial needs. Investment managers must implement highly systematic approaches to portfolio construction and portfolio management that can leverage new technologies to increase automation. Successful organizations will implement new operating models and new technologies enabling them to reduce the marginal costs of providing customised investment mandates to near zero.

“This is about the democratisation of investment management. Fifteen years ago, the industry offered customised investment solutions to UHNWIs and institutional clients. Today, it is possible for clients of all types and sizes to have access to portfolios and advice that truly meet their individual needs. As clients increasingly expect bespoke solutions, investment managers are looking to adopt the right technologies to give them a competitive edge.”

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Michael Kaimakliotis, CEO Tindeco

Developments in cloud computing, process automation, machine learning and distributed ledger technology (DLT), will largely reduce production costs in investment management and thereby enable the offering of customised, rules-based investment strategies for all market segments.

In the future, it is expected that the industry will (re)organise itself more around functional needs rather than around normative client types. An example of this can be seen in the convergence of the asset and wealth management industries today. In the future, Investment management platforms, expert investment managers and customer channels will be the primary segments around which the industry will be organised.

Tindeco is a leading wealth tech company and offers the Tindeco VISION technology platform. VISION supports asset and wealth managers in the implementation of highly scalable operating models to enable them to efficiently deliver customised investment solutions.

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Ogury Appoints Fabien Magalon as Chief Publisher Sales Officer

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Ogury Names Wilfried Schobeiri as Chief Technology Officer

Magalon joins Ogury to lead Publisher Business

Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development.

“The appointment of Fabien is incredibly exciting for us at Ogury as we expand our reach with premium publishers, in-app and on mobile web. Ogury has seen huge momentum around its solution for publishers as they look for a partner who can offer incremental ad revenue through premium and valuable demand from global brands,” said Thomas Pasquet, CEO, Ogury. “Fabien’s impressive expertise working with online publishers is a great asset to the company.”

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Fabien joins Ogury with a wealth of experience. In 2017, Fabien launched a leading publisher-owned Media and Data Platform in France, Alliance Gravity Data Media, where he sat as Managing Director. The company quickly became a key player on the French market.

Over the course of his career, Fabien held several prominent positions at some of the world’s largest technology companies, including several key EMEA positions at Microsoft and Facebook. Fabien also launched the French office for adtech company, The Rubicon Project, where he led publisher development from 2010 to 2012. He went on to become the Managing Director of the first programmatic marketplace in France, La Place Media, until 2015.

Fabien is excited by Ogury’s vision for Personified Advertising, delivering precision, sustainability and privacy protection. Fabien joins to support and continue the company’s major growth. Most recently, Ogury has reported approximately 60% YoY revenue growth for the first semester 2021.

“I am humbled to have the opportunity to join an advanced adtech company like Ogury which is led by a talented team,” said Fabien Magalon, Chief Publisher Sales Officer, Ogury. “It’s such an interesting time for the industry as it experiences a seismic shift driven by the need for privacy – something which Ogury was built on. The company’s unique positioning is key in my mission to build strong partnerships with tier 1 publishers across the globe.”

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Capgemini becomes Worldwide Partner of Rugby World Cup France 2023 and joins World Rugby as its Digital Transformation Partner

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Globe Newswire
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New three year-partnership means Capgemini is currently the only company to sponsor both the International Federation and two of World Rugby’s major international competitions: Rugby World Cup 2023 and the HSBC World Rugby Sevens Series.

Alan Gilpin, CEO of World Rugby; Sir Bill Beaumont, Chairman of World Rugby; and Aiman Ezzat, CEO of Capgemini, mark Capgemini becoming Worldwide Partner of Rugby World Cup France 2023 and joining World Rugby as its Digital Transformation Partner

World Rugby has announced a new partnership that will see Capgemini join the Worldwide Partners family for Rugby World Cup 2023 in France, two days before the anticipated ‘two years to go’ milestone. Capgemini also becomes World Rugby’s Global Digital Transformation Partner as part of a new three year-partnership agreement.

The worldwide partnership, that will help the growth of the sport across the globe, is a natural next chapter in Capgemini’s rugby story. Its deep heritage in the game began with the Group’s founder, the late Serge Kampf, who was a lifelong rugby fan and sponsor of the sport. More than 30 years ago Capgemini supported French domestic clubs and was Official Technology and Consulting sponsor for Rugby World Cup 2007 in France. Furthermore, Capgemini is currently the Global Innovation Partner for the HSBC World Rugby Sevens Series among other commitments.

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Rugby World Cup France 2023 is already capturing the imagination of fans around the world and is set to be the major attraction in the sporting calendar that year, bringing the rugby family and new fans together for a celebration of 200 years of the sport. Capgemini will work with France 2023 to enhance the tournament’s unforgettable moments on and off the field.

As a global company based in 50 countries, with well-established operations across major rugby heartlands such as England, Scotland, Wales, Ireland, France, and Italy and a growing footprint in Asia-Pacific markets that include passionate rugby nations such as Australia, New Zealand and Japan, as well as in Argentina, Capgemini will promote the tournament across all its international locations. This sponsorship embodies many of Capgemini’s core brand values, in particular team spirit and fun. With its diverse global fanbase, rugby is fully aligned with Capgemini’s conviction that it is through true diversity of thought and approach that the most innovative solutions are developed, and value is created.

Through its deep technology expertise, Capgemini will support the tournament’s management systems and play an instrumental role in the delivery of results including the men’s and women’s World Rugby Rankings. In addition, over the coming three years, Capgemini will work with World Rugby to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud.

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World Rugby Chief Executive Alan Gilpin said: “We are delighted to be expanding our relationship with Capgemini and welcoming them as one of our six Worldwide Partners for Rugby World Cup 2023 in France.

“This partnership is much deeper than a brand association, this is a purpose-driven relationship between our two organizations that share many common values. It reflects our ambition to keep innovating and deepen our relationship with fans, enriching their experience by embracing new technology and digital platforms. Capgemini is the perfect partner to help us deliver this shared vision.

“With two years to go until France 2023 kicks off, we are in great shape. Preparations are on track. Our worldwide partner commercial program is attracting new partners like Capgemini and we are confident that it will be the most impactful and sustainable Rugby World Cup ever staged and a spectacular celebration of rugby and its values in the sport’s 200th year.”

Aiman Ezzat, Chief Executive Officer of Capgemini said: “At Capgemini we share the values of the rugby community; passion, team spirit and diversity are common key drivers for us both. I am thrilled that Capgemini will bring its deep expertise in innovation, digital and technology to enrich the experience of one of the major global sporting events of 2023. This new worldwide partnership reflects the international breadth and diversity of the Capgemini Group on the global stage.”

With World Rugby recently announcing its roadmap for the next five years, the international federation is experiencing record levels of interest for commercial partnerships across its properties. Capgemini has joined Societe Generale, Mastercard and Asahi at the top-tier level of Worldwide Partner for Rugby World Cup 2023.

On September 8, the global rugby family will celebrate two years to go before the first game of Rugby World Cup 2023 opposing the host nation France to New Zealand at the iconic Stade de France. One million tickets have already been sold to fans around the world, confirming the appeal of rugby’s biggest tournament.

Claude Atcher, France 2023 CEO said: “As the organizational model for international sporting events continues to evolve, the role of key strategic partners has never been more important. We look forward to working with Capgemini to optimize the technological services of France 2023, and in so doing contribute to the overall success and legacy of this Rugby World Cup.”

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Logiq’s AppLogiq Deploys New Radix AI-Powered Data Management Platform

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Globe Newswire
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Logiq Reports Q3 2021 Revenue Up 11% to $7.8 Million, with Gross Profit up 108% to $2.3 million

Newly Released CreateApp 4.0 Introduces New Key Features for m-Commerce Merchants

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, announced that its AppLogiq mobile commerce division has launched Radix, a proprietary, internally developed data platform designed to consolidate all of the data generated by its mobile commerce business segments into a fast, easy-to-access centralized portal.

Radix’s advanced analytics and alternative scoring of unbanked individuals are designed to enhance AppLogiq’s business planning and new business development in emerging markets.

“Radix was created to provide us a secure, integrated and scalable data pipeline that delivers full visibility into commercial activities from across our different business units,” commented Matt Brent, AppLogiq’s chief strategy officer. “This important technical milestone enables us to gain deeper insights into the habits and needs of our unbanked and fintech end users in emerging markets. We expect the application of Radix’s advanced analytics and Artificial Intelligence to facilitate access to capital that would not otherwise be available.”

AppLogiq CTO, Thet Twe Aung, added: “Our vision for Radix from the very start has been about speed of collection and analysis. We’ve been gathering an increasing amount of valuable data from disparate sources, so we needed to ensure that the platform was fast, dynamic, and provides an overall user experience like a native app. We also see the volume of high-quality data Radix will generate being highly valuable to potential partners and enterprise customers.”

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CreateApp 4.0 Release
AppLogiq recently released v4.0 of CreateApp, which represents a significant update to this DIY mobile app maker platform, including feature updates and performance improvements.

The new release includes the most requested and anticipated features by mobile commerce merchants on the platform, such as a comprehensive inventory management system which enables users to easily manage multiple product variations and options. This new feature opens the door to managing all types of configurable products for online commerce businesses.

CreateApp’s food ordering module, GoLogiq, has been expanded to accommodate online catering merchants. Merchants can now easily offer both self-pickup and delivery options to their customers.

The LINE messaging service has also been integrated for Taiwanese users, and the Google Fonts library has been added to the app interface design system. Merchants can now choose among more than 1,000 font faces when customizing their business mobile app.

New Digital Marketing Campaign
Given the positive transformation of Logiq’s business over the last year, and the rapidly growing global markets for its e-commerce and Fintech solutions, the company has launched a new international company and product awareness campaign. To assist in these efforts, the company has engaged Civet Digital, a leading digital marketing professional services company based in Toronto.

Civet Digital will provide a suite of services in support of the campaign, including content creation, marketing collateral, search engine marketing, display advertising, native advertising, digital strategy, reporting and analytics. Logiq has budgeted up to $500,000 for the program over the next 12 months.

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iSIGN Media Announces the Termination of its Chief Executive Officer

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iSIGN Media Solutions Inc. (“iSIGN” or “Company”) , a leading provider of interactive mobile proximity marketing and public security alert solutions announced that the Company has terminated its contract with Mr. Dave Rodgerson as Chief Executive Officer and as a Director the Company effective September 3, 2021.

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Sabio Group Unveils New Brand and Website To Mark Next Stage in its Evolution

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Sabio Group has launched its new brand and corporate website as it prepares to cement its position at the forefront of the multi-billion-pound customer experience and contact centre technology industry.

The leading CX tech and services provider unveiled details of its new modern re-brand today following an aggressive growth trajectory during the last 18 months.

A bold, unique and striking new logo complete with a distinctive but complementary colour pallete has been rolled out to strengthen Sabio’s visual, global identity.

Prominent typography, iconography and additional illustrative imagery complete the re-brand, which also includes a revamp of the company’s corporate website.

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Tim Pickard, Chief Marketing Officer at Sabio Group, said: “It’s clear that our business has undergone a significant transformation in recent years and as Sabio continues to mature and progress it is absolutely vital that our brand evolves with us.

“Bringing things together is at the heart of who we are and what we offer – and that was the thinking behind our re-brand. With our business having changed dramatically, we wanted to represent that change as powerfully as possible through our new brand identity.”

Tim continued: “Today’s launch – complete with our distinctive new logo, a re-designed corporate website and newly launched company values – satisfies what Sabio stands for and, at the same time, positions us strongly to continue with our ongoing evolution and growth strategy.”

Since 2019, Sabio has successfully completed and integrated nine acquisitions, rapidly enhancing the firm’s growth in the UK, France, Netherlands and Spain in Europe as well as in Singapore and Malaysia in Southeast Asia.

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Smaato’s H1 2021 Trend Report Highlights a Publisher Revenue Rally

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Smaato's H1 2021 Trend Report Highlights a Publisher Revenue Rally

Data From Their OTT/CTV Platform and Proprietary Header Bidding Solution Cite Publisher Revenue Gains in H1

Omnichannel ad tech platform and ad server Smaato published its H1 2021 Trend Report, celebrating that their publishers have not only recovered from the pandemic, but rallied.

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The report demonstrates ad spend spiked on the platform in 2021 and global eCPMs are up 7.4% YOY. Not only has the industry’s digital adoption trend been reflected on Smaato’s platform, Smaato’s own data also supports the acceleration of OTT/CTV spend, a shift toward header bidding solutions and the importance of contextual targeting in their latest report.

Smaato’s publisher monetization options run the gamut, and with the change in user behavior here to stay, the focus on experiences across channels seems to be paying off.  As one of the only OTT/CTV platforms to offer dynamic ad breaks and bidding by ad pod, ad slot and auction type, Smaato reports higher eCPMs for ad podding, offering more evidence that delivering experiences delivers results.

Alongside Smaato’s built-in Dynamic Ad Insertion (DAI) and Server Side Ad Insertion (SAI) capabilities for OTT, publishers can include platform, genre, series, season, and even episode information in the bid request.

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“Advertisers know what they’re bidding on, and publishers can see which ad pods, which ad slot and even which episode drives the highest revenue,” says Smaato General Manager Matthew Deets. “The win-win comes down to personalizing the experience for the end user.”

Another highlight in H1 is Smaato’s in-app header bidding solution. Smaato’s Unified Bidding is built into their SDK. The report cites publishers using Unified Bidding outperformed the traditional waterfall. In June of this year alone, Unified Bidding in the Smaato SDK outperformed both Android and iOS SDK integrations for won auctions by up to 10x.

“When you look at the data, it’s clear how a feature-rich platform focused on user experiences makes an impact on the bottom line,” says Deets. “Now that Smaato has joined forces with Verve Group, we can only boost our ability to create personalized experiences for users to drive revenue for publishers.”

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London-based Immersive Agency, The Department, Creates a Spectacular Projection Mapping Show for the BMW Group to Send Out a Strong Visual Statement for Sustainability, Circular Economy and Electric Mobility

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– BMW Group uses IAA Mobility 2021 in its hometown of Munich for visionary messages on sustainability and circular economy
– Stunning show is part of other public events in the Bavarian capital
– A symbol for dialogue with society – locally in Munich and digitally all over the world

This weekend The Department created a spectacular projection mapping show on the facade of BMW’s headquarters in Munich to kick off IAA Mobility 2021. Stunning colourful  projections lit up the famous 99 metre-high four cylinder building with visionary messages about future mobility. The show will run for four days.

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Working with Munich’s leading event projection and temporary structure specialists, The Department rigged 36 laser energy efficient projectors across 3 projection towers, all synchronised by wireless timecode.

BMW Group project sustainability messages onto iconic HQ building in Munich

The projections (16 million pixels) were all run off green power and lit up the night sky in a cycle of four animations – Re: think , Re: use , Re: duce and Re: cycle “. As the show begins and the huge building seems to melt and the iconic cylinders fill up with liquid metal you know you are about to witness something unforgettable.

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Film music creator and Academy Award winner Hans Zimmer provides the music.

The Head of BMW Brand Communication and Experience, Stefan Ponikva, talked about the  importance of the campaign: “Our four-cylinder HQ is the architectural icon of the BMW Group and a special landmark of the city of Munich. We wanted to send out a strong signal of our commitment to a sustainable vision of the circular economy in the world.”

Executive Creative Director of The Department, Hamish Jenkinson, said of the project “The automotive industry is going through unprecedented change, with electrification, digitisation and sustainability key to any future success. We wanted to create a visual story that symbolises  how the people inside this iconic building are leading the automotive industry in a race to a more sustainable future. Thanks to an incredible team of animators, technical directors, and our production crew we achieved something truly memorable.”

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Joy Spreader Expands the Number of Covered Marketing Points of Short-form Videos by 126.32%

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Joy Spreader Expands the Number of Covered Marketing Points of Short-form Videos by 126.32%

The Breadth and Variety of Such Marketing Points Becomes the Focus of the Firm’s Roadmap

Joy Spreader recently announced its interim results for the first six months ended June 30, 2021, during which the firm achieved revenue of HK$624 million (approx. US$79.8 million), an increase of 62.37 per cent from the same period of the prior year. The growth was directly driven by the efforts made by Joy Spreader to increase the number of covered marketing points of short-form videos as well as to raise the average gross merchandise value (GMV) of products and services sold via this method.

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Joy Spreader, one of the leading mobile new media performance-based marketing technology companies in China, provides intelligent product selection services to mobile new media content publishers, and intelligent forecasting services to corporate clients. Using hyperlinks as the medium, Joy Spreader helps clients achieve their marketing goals by placing their products (e-commerce products, games, e-books, mobile programs and applet-based promotions) at covered marketing points on mobile new media channels (such as shop window and shopping cart on the immensely popular Douyin platform and the menu bar of WeChat official accounts) for Internet users to purchase or download.

Joy Spreader bases its fees on transaction value, conversion volume and other performance indicators. The Group has opted for a cost-per-sale (CPS) approach, choosing it as its main business model. During the first half of 2021, CPS-based revenue accounted for 92.71 per cent of the total.

The revenue derived from CPS was directly related to the GMV of the products placed during the half-year period.

* GMV of the products placed = the number of active locations × average GMV of the locations.

In order to grow the number and variety of covered marketing points, Joy Spreader made arrangements to have access to a vast number of marketing points on popular mobile new media platforms such as Douyin and WeChat official accounts, as well as through organizations that bring together new media content publishers (such as agencies and multi-channel networks).

As of June 30, 2021, the number of covered marketing points within the Group’s marketing ecosystem had climbed to 1,561,601, up 208.65 per cent from the same period of 2020. By optimizing the algorithm models, improving the accuracy of media profiling as well as enriching the product library, Joy Spreader has improved the conversion rate from standard placement to active marketing points. As of June 30, 2021, the number of active markeing points included in the Group’s marketing ecosystem had risen to 689,512, up 126.32 per cent from the same period of 2020.

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At the same time, Joy Spreader has increased the average transaction value per marketing points by raising the average amount of turnover that changes hands in each transaction as well as the average number of transactions during a given period. Average GMV of the products placed during the half-year period showed a YoY rise of 10.10 per cent to HK$3,504 (approx. US$448.50). Averaged GMV of active marketing points on the Douyin platform also showed a YoY rise of 15.24 per cent to HK$9,920.44 (approx. US$1,296.8).

Thanks to increased GMV and improvements across all key performance indicators, GMV of e-commerce products rose 264.08 per cent to HK$647 million (approx. US$82.8 million) in the first half. At present, growing the network of covered marketing points for product placement is the focus of Joy Spreader’s development plan. The Group plans to use its experience in acquiring access to premium locations on media platforms in China to serve as a model for and drive the growth of its overseas business.

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