Redpoint Global Inc. has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 . The document evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services and sales.

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“Companies should consider Redpoint if you are looking for a fully integrated CDP solution. Customers in large enterprises that need global solutions, services, and support should consider Redpoint Global a strong choice, especially those in retail, healthcare, banking and payments, travel and hospitality, media and advertising industries.”

The IDC MarketScape recognized Redpoint Global for the following strengths – data management, security and analytics (segments). The report states, “the top 3 challenges Redpoint Global’s customers are solving are customer data management, improving the customer experience and real-time personalized marketing.”

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“Redpoint is changing the conversation between enterprises and their customers, providing technology solutions that drive real-time, hyper-relevant personalization across all touchpoints,” said Dale Renner, CEO and Co-Founder of Redpoint Global. “We thrive on solving sophisticated problems for ambitious enterprises – with usable solutions for everyone from data engineers to marketers to front-line workers. We are honored by the IDC MarketScape’s recognition of the depth and breadth of capabilities used by leading brands to achieve superior outcomes with their customers.”

According to the report, “Companies should consider Redpoint if you are looking for a fully integrated CDP solution. Customers in large enterprises that need global solutions, services, and support should consider Redpoint Global a strong choice, especially those in retail, healthcare, banking and payments, travel and hospitality, media and advertising industries.”

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