Bashaw will be responsible for leading PathFactory’s global go-to-market team, driving revenue growth, and reinforcing the company’s position as an industry leader.

PathFactory, the leading B2B content intelligence platform, announced the appointment of Jeff Bashaw as its new Chief Revenue Officer. Based in Silicon Valley, Bashaw brings with him a wealth of experience in scaling high-growth technology companies and a deep understanding of driving revenue growth.

In his role as PathFactory’s Chief Revenue Officer, Bashaw will be responsible for leading PathFactory’s global go-to-market team. With his proven track record of creating and executing successful go-to-market strategies, Bashaw is poised to drive PathFactory’s expansion and reinforce its position as an industry leader by leveraging its proprietary Content AI technology to drive revenue.

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“At PathFactory, AI capabilities, automation, and data insights have been built into our product since day one to help our customers deliver personalized content at scale,” said Dev Ganesan, President and CEO of PathFactory. “With rapidly growing demand in the market for our AI-driven content intelligence solution, we are excited to have Jeff’s expertise here to help us scale and drive amazing success for our customers.”

Bashaw joins PathFactory with 25 years of successful revenue growth and leadership roles at SymphonyAI, RapidMiner, Qlik, TIBCO, and DataSynapse. Bashaw is a strong proponent for customer success and has decades of experience building and leading global teams. With a keen understanding of customer-centric approaches and a drive to deliver exceptional results, Bashaw’s addition to the PathFactory leadership team is expected to foster even greater customer success and satisfaction.

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“With the mainstream emergence of generative AI, I can say with confidence that PathFactory is poised for amazing growth, and I’m thrilled to join the company at this exciting juncture,” said Bashaw. “PathFactory’s dedication to the modern B2B buyer through innovative content AI solutions is changing the industry, and I look forward to collaborating with the talented team here to provide exceptional value to our customers and achieve new heights of success.”

The appointment of Bashaw to Chief Revenue Officer comes less than a year after another high-profile hire, with the appointment of Salesforce alumni Venk Chandran as Chief Product Officer.