Aquibur Rahman, CEO of Mailmodo shares his observations on the evolving AI powered martech space in this MarTech interview:
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Hi Aquibur, tell us about yourself and more about Mailmodo?
I started my career as a marketer, spending six years helping startups grow through channels like SEO, content, and email. Over time, I noticed email had barely evolved compared to other digital channels — it still felt stuck in Web 1.0. That’s what led me to build Mailmodo, which is an email marketing automation platform that turns static emails into interactive, app-like experiences where users can book meetings, fill forms, take quizzes, or even shop — all without leaving their inbox. Today, Mailmodo is used by thousands of companies and delivers up to 3× higher conversions through smarter, more actionable emails. Mailmodo recently launched Mailmodo AI, a conversational agent that can plan, create, automate, and analyze entire email campaigns from a few simple prompts.
We’d love to hear a little about Mailmodo AI and how it enables end users?
Mailmodo AI was built to remove the biggest blocker marketers face: the time and effort it takes to create and launch campaigns. Instead of designing, writing, segmenting, and testing emails manually, marketers can now simply describe what they want in plain language — and Mailmodo AI generates the full campaign, including copy, design, and automation flows, in minutes. It turns what used to take days into a five-minute workflow, making email creation accessible for teams of any size.
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How are you seeing AI transform the face of Marketing, and what AI innovations in martech are you most excited about?
I believe the fundamentals of marketing are not gonna change with AI – to understand customers, add value and build trust. However, due to the ability to create content at scale easily with AI, the internet is going to be flooded with content, and thus the efficiency of traditional digital marketing like SEO, lead magnets, social media, etc. is going to reduce. However, AI will also enable one-on-one personalized marketing with relevant information for people. I think that will become the norm.
Can you talk about the state of martech today and what martech innovations are leading the way today in terms of impact and demand from marketers?
Martech traditionally has been one of the most crowded categories. Even then, we have seen the emergence of several new players disrupting the incumbents. However, today AI is definitely creating a new wave of companies – from hundreds of AI SEO companies to Vibe marketing tools.
How do you feel the martech ecosystem is set to shape up in the near-future: what type of martech will become more prominent down the line?
I believe more and more martech companies will move towards becoming integrated omni-channel comprehensive platforms as the cost of development will be reduced with AI and bigger companies will acquire smaller point solutions.
Five martech best practices you’d leave our readers with before we wrap up?
- Clean your audience. Most people keep doing marketing communications to their old audience list. They should keep cleaning the audience list, especially email list, to have a better ROI.
- Understand and segment your customers better. Invest in tools that can help you understand your customers on an individual level.
- Invest in long-term brand and trust-building. Performance marketing is temporary. Long-lasting business can be made by long-term brand building
- Invest in communities through owning your own assets like a newsletter, Slack community, Youtube channel, etc.
- Hire an engineer in your marketing team. Someone who is not just creative but can also automate things with code and AI.
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Mailmodo is a San Francisco-headquartered, no-code email marketing platform helping businesses drive higher conversions through interactive and automated campaigns. Since its launch in 2021, the company has enabled marketers to design, send, and optimize interactive AMP emails with ease. Backed by investors including Sequoia Capital India’s Surge, Y Combinator, and others, Mailmodo continues to reimagine email marketing by combining automation, personalization, and AI-powered campaign management into one platform.
About Aquibur Rahman
Aquibur Rahman is the Founder and CEO of Mailmodo, a Y Combinator- and Sequoia-backed email-marketing automation platform that’s reimagining how brands engage their audiences through interactive, AI-powered experiences. Under his leadership, Mailmodo has grown into one of the top-rated tools globally, used by thousands of companies to achieve up to 3× higher conversions through intelligent email workflows. Aquibur is passionate about helping businesses scale smarter by combining creativity, technology, and empathy — with AI at the center of that transformation.
