Marketing Technology Highlights of The Week: Featuring Ada, RTB House, Vendelux and more!

From proven tips on enriching your brand’s CX with AI to the future of gated content: uncover more on a range of martech matters from this week’s martech highlight:

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Marketing Quote-of-the-Week!

It’s 2023, and having a CMS and Commerce platform are now the bare-bones expectations for marketers. These trends are proving to reshape the MarTech landscape, and businesses that adapt to these changes are more likely to stay competitive and deliver effective marketing campaigns.

–Janaka Fernando, Optimizely Practice Director at Valtech

Top MarTech News of The Week: 20^th November to 27^th November

• Ada Launches new Customer Service AI Agent Powered by the Ada Reasoning Engine to Maximize Automated Resolutions
• Vendelux Raises $14 Million Series A to Take the Guesswork Out of B2B Event Marketing
• RTB House Introduces Generative AI Technology for More Precise Audience Insights

MarTech QnA with the Expert

With the tech that is available today, CMOs have a great opportunity to provide value to the business. From a pipeline perspective, the availability of intent data to give marketers a view into what interests their prospects and customers is immensely valuable. Then, taking that data and using it to drive programs across the business – new logo sales, expansion, retention. – Celia Fleischaker, Chief Marketing Officer at isolved

MarTech Articles on AI, Marketing through the Holiday Season, Effect of Text Messages and more!

• Why AI Will Eventually Replace UIs
• How Marketers Can Prepare For A Successful Holiday Season
• The Average Consumer Could See As Many As 30 Marketing Text Messages This Black Friday
• Elevate the Customer Experience with AI: 5 Game-Changing Insights for Marketers
• From Insights to Impact: The Science Behind Using Real World Data to Transform Pharma Advertising
• Why Marketers Should Strive for Answer-driven Marketing
• Jury Duty or Customer Service? What New Survey Insights Tell Us About the State of CX—and How to Improve It
• Lead Generation in B2B Tech: What Top Global Brands Do To Drive Their Lead Gen Processes?
• Top Benefits of Sponsored Content: Why B2B Marketers Should Take Notice?
• Red Flags to Look for in an Email Marketing Platform: Pointers for Email Marketers
• Is Gated Content Losing Its Value? Explore the Benefits of Gated Content
• The Rise of Retail Media – Exploring its Growth

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Episode 186 Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer