Catch the latest trends and news updates surrounding the global martech industry, from Full Circle’s latest Bombora integration to NICE’s first ChatGPT-Enabled CXone:

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MarTech Quote-of-the-Week!

Marketing and technology were meant to make the complex simple, build bridges between like-minded individuals and non-conformists alike and to manage disruption to change the world. That’s inspirational. And that’s how I’ve built my career and it is my mindset every day.

–Gabie Boko, CMO at NetApp

Top MarTech News of The Week: 23rd Jan to 27^th Jan

• MeridianLink Announces Marketing Automation Product Advancements
• Komprise Raises $37M to Fuel Growth and Advance Leadership in Unstructured Data Management
• 2023 Deloitte Global Marketing Trends Report Outlines Opportunities in Uncertain Times
• Cordial Enhances First-Party Data Capabilities on Snowflake Marketplace Leveraging Snowflake Collaboration Technology
• Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel
• Fyllo Introduces Hypertail PMP, AI-Driven, Interest-Based Contextual Targeting Solution
• Dash Hudson Releases Powerful Social Media Campaigns Reporting Tool With Google Analytics Integration
• Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
• Method Media Intelligence (MMI) Releases MAP-ACT, Reducing CTV Ad Waste by 50%
• Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality Intelligence
• NICE Announces Industry’s First Conversational CX With ChatGPT-Enabled CXone
• Twitter and IAS Partner to Provide Advertisers with Brand Safety and Suitability Measurement
• NetElixir Releases AI-Powered Digital Marketing Platform To Predictably Win High-Value Customers
• Persado Reveals Top- and Least-Performing Words for Engaging Consumers

MarTech QnA with the Expert

We strongly believe that if brands, leagues, teams, and even individual athletes had the right fan engagement tools readily available, there would be a great deal more opportunity for higher revenue, data collection, and increased brand loyalty opportunities. This includes delivering all in-person experiences to the global fan, such as a live autograph meet-and-greet.

 –Courtney Jeffries, CEO at Virtual Tables

MarTech Articles on MarTech Evolutions, Creativity in Marketing, Customer Retention Gimmicks and more…

• The Rapidly Evolving Martech Landscape: What to Anticipate in 2023
• Can Technology Drive Creativity And Productivity? Tech’s Role In Fueling Breakthrough Marketing
• Who’s Driving the Creator Economy… Hint, It’s Not the Creators.
• Marketing Strategies for Customer Retention and Growth During a Recession
• Deconstructing DXC: What It Is, What It Does, What Problems It Solves
• Part Two: Predictions for Why 2023 Will Be the Year of Customer Success
• AI in MarTech and Marketing – Considerations for 2023
• First-party Marketing Data Myths that Every B2B Marketer Should Be Weary Of
• Advertising and Marketing Trends on TikTok – What Brands Are Doing
  
  

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group