Marketing Technology Highlights of The Week: Featuring LiveRamp, Sitecore, Invoca and more!

How should marketers make more use of Web3 concepts today? And how can AI powered customer insights help B2B marketing teams drive better campaigns? Find out more from this weekly highlight:

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Marketing Quote-of-the-Week!

Fundamentally, AI is beneficial and will play a large part in the advancement of adtech.  However, execution can conflict with business interests, consumer rights, and a host of other legal items.  It’s a fine needle to thread, and the businesses that get it right will win big, along with their end users.

–Kyle Mitnick, President at Mosaic Digital Systems

Top MarTech News of The Week: 16th October to 20^th October 2023

• LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem
• Sitecore 2023 U.S. Holiday Report Reveals How Consumers Will Shop, Spend & Save This Holiday Season
• Deepfake Detection Platform Reality Defender Secures $15 Million in Series A Funding Led by DCVC
• Jivox Introduces AI-Powered Creative And Media Analytics With Real-Time LiveBoards
• Invoca Launches Game-Changing Conversation Intelligence AI Innovations to Transform Digital Marketing and Contact Centers
• Seedtag’s New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data
• Anova.ai Introduces the First Marketing Analytics Platform Powered by Generative AI and Purpose-Built for SMBs
• LifeStreet Launches New AI Creative Solution for In-App Ad Personalization
• Introducing Ipsos RISE: First-Of-Its-Kind, AI-Powered Insights Platform for Modern Brand, Risk and Reputation Management

MarTech QnA with the Expert

Web 3.0 fundamentals are revolutionizing the game for brands and marketers in numerous ways. Blockchain technology promotes decentralization and brands and marketers must navigate audience engagement without the use of intermediaries, such as social media platforms. Without intermediaries, brands are empowered to interact with their audience directly.

–Christian Ferri, Co-Founder and CEO of Web3 Pro

MarTech Articles on ChatGPT, Intent Data, Content Creation and more!

• Optimizing Marketing and Sales Intelligence with Intent Data
• The Tinderisation of Content Creation: What Becomes of Human Touch?
• Sitetrail Upgrades Its Fastest WordPress Hosting Plans with PPC, PR, and WooCommerce Tools
• 9 ways marketing and comms can use AI to boost employee engagement and productivity
• Demystifying Data Clean Rooms: a Guide for Brands
• While ChatGPT Got the Headlines, Meta’s AI Took Q4 Pole Position
• A Cookie-Less World: The Future of PPC
• Three Quick Steps That Can Help Optimize your B2B Social Media Strategy
• How to Boost Marketing Engagement Using Behavioral Triggers – What Tools Help
• Traditional Marketing versus Digital Marketing: How to Create a Balance

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics