Read about Intelepeer’s latest funding to Adobe’s new Photoshop enhancements in this latest weekly martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Brand management is a delicate balance of art and science, blending creativity with data-driven insights to craft compelling narratives that resonate with customers. Creativity fuels the development of a brand story that connects with audiences on an emotional level — while strategic thinking, informed by data, guides decision-making at every stage of the branding journey. During this rebrand at WP Engine, we harmonized these elements allowing us to effectively communicate our values, mission, and unique selling propositions to our target audience.

–Regina Yuan, Head of Brand @ WP Engine

MarTech Shout out-of-the-Week!

Channel Factory

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. 

Top MarTech News of The Week: 22^nd to 26^th July

• Adobe Unveils Powerful New Innovations in Illustrator and Photoshop Unlocking New Design Possibilities for Creative Pros
• Taboola Introduces Taboola for Audience, an AI-Powered Technology for Publishers to Protect Against Threats of Generative AI Search and Social Traffic Volatility; Publishers See Over 10% Traffic Growth
• IntelePeer Secures $140 Million Strategic Growth Investment to Drive the Development of AI Agents for Improved Customer Experiences

MarTech QnA with the Expert

To integrate CTV efforts with existing martech, marketers can leverage data integration platforms to unify CTV data with other marketing channels, ensuring a comprehensive view of performance. Advanced attribution models that account for cross-device and cross-channel behavior are critical for accurately attributing conversions to CTV. Marketing automation tools that support identity requirements for CTV and other mediums can streamline campaign execution and measurement, ensuring consistency and efficiency across all channels. By adopting these strategies, marketers can seamlessly incorporate CTV into their broader marketing efforts, maximizing the impact of their campaigns –Michael Hilts, SVP Products @ Stirista

MarTech Articles on Sandboxes, AdTech Trends, AI and Customer Centricity!

• Sandboxes and Clean Rooms: What Advertisers Should Anticipate in 2024
• Mediaocean’s Advertising Outlook: Slicing and Dicing the Sectors
• 10 Common Pitfalls In Martech And How To Avoid Them
• How AI closes the gap in building customer-centric products
• 10 Benefits of Content Syndication Programs
• Five of the Biggest Flaws with SaaS Technology Contract Renewal Processes
• Five of the Biggest B2B Lead Generation Myths Busted
• Voice Search Optimization and Audio Marketing Essentials
• How Martech Will Drive the Next Generation of Digital Customer Engagement
• Measuring the Success of Personalization: Key Metrics and KPIs

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

 

Episode 206: MarTech and Its Impact on Modern Marketing Events with Joe Davy, founder and CEO of Banzai

Episode 205: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard