Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and the quality of the viewer. Real users who intentionally visit a site are much more valuable than accidental clicks from someone who’s just trying to navigate somewhere else. Engaged audiences are what drive outcomes.

– Kurt Donnell, CEO @ Freestar

Top MarTech News of The Week – 16^th June to 20^th June, 2025

• NiCE CXone Mpower Builds on Snowflake AI Data Cloud to Unlock Secure, Scalable CX Automation Across the Front, Middle and Back Office
• Tealium announces CloudStream™, creating the first unified, zero-copy orchestration solution built for the AI era
• Movable Ink Unveils Autonomous Marketing Capabilities
• Infosys and Adobe Announce Strategic Collaboration to Turbocharge Marketing Transformation with AI
• Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence
• Agora and WIZ.AI Partner to Deliver Enterprise-Ready AI Agent Solutions

Top MarTech Articles on Data Privacy, MarTech Integrations, Affiliate Marketing and more!

• The Future of Affiliate Marketing: Evolving Strategies for 2025
• 6 Ways to Google-Proof Your Paid Search Campaigns Based on the Latest Updates
• How AI-Native Strategies are Rewriting Old Performance Marketing Playbooks
• Beyond Integration: Building a Truly Connected Martech Ecosystem
• Data Privacy and Your MarTech Stack: What Today’s Marketers Need to Comply With
• The Importance of Cultural Sensitivity in Marketing
• From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

MarTech Q&A of The Week

Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget shifts between direct and programmatic where margins dictate. These practices allow advertisers and publishers to react faster than human teams ever could.

– Frans Vermeulen, President @ Swivel (formerly PilotDesk)

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi

Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense